Digital Kingdom

On September 26th, Brilliant Company cooperated with French Envelope Company to create a "wuxia" theme game exhibition, and will be on September 28th in Paris, France, which is known as the "fashion degree" worldwide, to promote the " Jianghu" game!

This is the first time "Jiang Hu" has entered the international stage, and it is also another milestone in the promotion of brilliant overseas!

At that time, Magic Mirror 1.0 will be officially unveiled in Europe, bringing game lovers an unparalleled visual feast. At the same time, Brilliant teamed up with haute couture brand HEAVENGAIA to cross-border custom dresses with the theme of "Martial Arts", performing an unprecedented show of the century.

Brilliant Company chose Paris, France instead of Cologne, Germany, because of considerable consideration.

France and Germany are the two poles of Europe, and their influence has always radiated this continent. To gain a foothold in Europe, "Jiang Hu" must conquer France and Germany.

And the Cologne Game Show just passed, this time to promote "Jiang Hu" in Germany, a bit more than a loss, the publicity effect is not good.

In another month, Paris Game Week is about to begin. Although it is only a young exhibition, it is not as good as the three major game exhibitions, but thanks to its unique position, major manufacturers will still not hesitate to come up with a luxurious lineup of exhibitors. Feast for players.Paris, as the fashion capital and the vane of international fashion trends, promotes games here, and the operation is good, which can double the result with half the effort.

Although Brilliant dominates in China, it is not well-known in the world. If you directly participate in the Paris Game Week, you may miss the front, publicize it in advance and warm up "Jianghu".

Considering that Paris not only leads the trend of the French textile and garment industry, but also leads the trend of international fashion.Brilliant Company will naturally make efforts in this aspect, choose well-known brands to cooperate, solve the problem in multiple dimensions, and strive to maximize the publicity and expand the audience. Once it shows up in the clothing show, it can save a lot of effort.

According to the official source of the brilliant company, this overseas promotion has received strong support from the Ministry of Culture.

As soon as the news came out, the Yugioh Forum was maxed out instantly.

"Awesome",

"The pride of domestic games."

"The surprise is beyond words, "Jianghu" is going against the sky."

...

Although Brilliant Company has its own forum, many players are still willing to come to the Yu-Gi-Oh forum to communicate. It may be nostalgic or because the atmosphere here is more free.

At this time, naturally many people posted mocking goose factories and pig farms.

"Some companies fight outside, but inside fight inside"

"Big Goose, open your eyes and have a look. Polar bears are here. Are you still selling cute in Antarctica?"

"Support the brilliance, hit the national scum"

"Uh, let me clarify that this year's game exports have exceeded 10 billion, and the goose factory has made a lot of contributions in it."

"Resolutely don't believe it, talk nonsense upstairs"

"Excuse me, what does it mean to have strong support from the Ministry of Culture? Does the background of glory be deep?"

"I don't understand, say downstairs"

"Brilliant has a hairy background"

"Let me explain. The official appearance is not trivial. It means that the export value of the "Jianghu" game should exceed 100 million, which is US dollars."

"Fuck, real or fake"

"I have a hunch, will "Jianghu" send another wave of money soon"

"The conscience of the game industry, national pride"

"According to the grapevine, Imborg paid a total of 200 million U.S. dollars to Brilliant Games in exchange for the right to operate the game in Europe for two years. It is not responsible for true or false"

"The bullshit upstairs"

"Resolutely do not believe"

Although the news is uncertain, the sky-high price of US$200 million instantly detonated the market. Although it did not reach the 2009 NetEase US$214.6 million introduction of "World of Warcraft", it was not far off.

The domestic game industry is elated, and finally there is a masterpiece. What is especially exciting for the Chinese people is that "Jianghu" is completely a martial arts online game, which presents the original Chinese traditional culture, which improves the cultural output and the country's soft power. , The significance is extraordinary.

Stimulated by this news, "Jiang Hu" daily active players broke a new high, with a record of 15 million, almost unprecedented and no one to come.

"Jianghu" players seem to feel the same way, all kinds of emotions are mixed, and there is no way to vent.

For a long time, although domestic games have been booming, there are few high-quality products. Krypton free games are popular, and players don't like them, let alone export to foreign countries and dominate the West.

Foreign boutique games dominate the country, making people feel helpless. "StarCraft", "World of Warcraft", "Hearthstone", "Heroes of the Storm", "Overwatch", these games are really fun, say they are high-quality, never However, no matter how good it is, it is not my own game.

Once upon a time, domestic players have been desperate. Many people asserted that it is impossible to produce good games in the domestic market. Although many game companies have made a lot of money, they have not yet been able to develop a game that makes people fascinated and tearful. , Until the birth of "Jiang Hu".

Its painting style, plot, soundtrack, structure, its heroism, its iron-blooded tenderness, countless players are moved by it and can't help it.

Effortlessly, the brilliant company was instantly promoted to the altar. In just a few months, "Jianghu" monopolized the market, and other games, domestic or foreign, closed down, or became a niche work.

When everyone is addicted, they will also fantasize about when "Jiang Hu" can be exported to Europe and the United States, to promote my country's prestige, and let the western world take a look at the cultural charm of the boss empire.

However, the reality is cruel. As an epoch-making work, "Jianghu" can only be popular in East Asian cultural circles for the time being.

Since ancient times, the East and West have had strict barriers and economic and cultural exchanges that cannot dissolve thousands of years of estrangement. Chinese people can easily understand Western history, mythology, and even living habits. Various novels, movies, and games have become popular in the domestic market. There has never been a culture. The gap in understanding.

However, if Chinese culture wants to be popular in the West, it is more difficult than reaching the sky.Want to use martial arts to conquer white people can only be realized in fantasy,

However, this day came so suddenly, "Jiang Hu" was exported to Europe and hit the heart of the enemy.

Although it is only a kind of game introduction for the time being, not a cultural pop, it is still extraordinary.The price of 200 million US dollars can prove the extraordinary quality of "Jiang Hu".

If it is not profitable, capitalists will not do good deeds. As a French game publishing company, Imborge specializes in agency and has its own unique vision.

Everyone rushed to shout, vent their heart, and post everywhere, the brilliant official website tires, and the Yu-Gi-Oh forums were messed up, but no one cared, not the players, and did not experience that feeling.

When the Internet turned upside down, Zhao Ziming flew over the Atlantic Ocean and landed at Charles de Gaulle Airport in a plane.