Digital Kingdom

On the day when "Shenzhou Strange Man" was launched, Brilliant Company's'game' platform launched a huge number of games, including casual adventure, first-person shooting, sandbox and other aspects, which caused an earthquake in the industry.

If "Wonder of China" is aimed at players, one end of the main audience of the'game' platform is game companies. Players are interested in game quality and companies are interested in game production.

The most affected by the platform is the game production company.

Since its launch, the'game' platform, which has never been popular, has finally exploded into its greatest power after several months of brewing.

Many people predict that the time has come to change the game landscape.

According to the 24-hour data of the'game' platform, there are more than ten games sold over one million, with a total revenue of over 20 million.

Such achievements benefited not only from the domestic economic boom, but also from the higher quality of games.

The heavily promoted "Beauty of the Country" lived up to expectations and won the first place in the paid rankings, showing the purchasing power of domestic gamers.

Although the price of 99 yuan is not cheap, it is definitely worth the money for the quality of the game.With the coupons given by the'game' platform, new user promotions and rebates from the intermediary platform, the price of 50 yuan can be easily won on the first day of "Jiangshan Beauty".

This alone contributed 50,000 paying users to the'game' platform, and the word-of-mouth received rave reviews, such as "epic masterpieces", "Chinese version of "The Elder Scrolls", "Unbelievable", etc. It is in sharp contrast with Da Yi's "The Wonder of China".

Although both are judged as "unbelievable", one is praise and the other is demeaning, they are full of wit.

The two games are not the same type, but they can't hold back the player's self-confidence and secret hype.

The shock brought by the'game' platform to game companies will hardly affect players. Most people are not interested in the interests of the platform behind the scenes.

The'game' platform became an instant hit, and in the eyes of players, it was just an extra place to choose from, or occasionally a sense of national pride, "the quality of domestic games is getting more and more agreed."

On the other side, the peers on the steam platform felt the same, as if they were facing a big enemy.

Because of the excellent performance of the "Devil" engine, it has begun to radiate Western countries, and news reports are vaguely visible in the gaming circle.

The'devil' achieves'game', and'game' kills'steam'. Once the chain is formed, the result is very predictable.

Although at the beginning, due to cultural and information barriers, the'game' platform and the'Tianmo' engine were not well-known in the West, and almost no one knew.

The domestic publicity is very powerful, but it is just for self-entertainment. If it is not the center of the world, it will not get the attention, let alone be recognized, promoted, and used.

If it is not related to the interests, the steam platform will not be far away from the ocean and care about the changes in the Chinese market.

Due to various reasons, the Chinese game legal game market has always been weak, intellectual property protection is ineffective, piracy is rampant, and the number of paying users of the steam platform is pitiful. Spring is here.

But in the past six months, the sting of domestic changes has been deeply felt by the steam platform.

Especially in the second quarter of this year, the situation worsened. Since the launch of Brilliant Company's'game' platform, the number of new games on the Steam platform has been declining.

If it hadn't been for the entire October, no new game would have been launched, which would have completely awakened the Steam platform. It would still not realize where the problem was.

After tracing the source, checking the leaks and filling the vacancies, the steam platform found the core of the problem after a third-party company's investigation.

Brilliant Games unexpectedly launched the "Tianmo" engine very early, realizing code-free development, hoping to change the entire industry structure in one fell swoop.

If it hadn't been confirmed by many companies, their own sales data had fallen, and the "Jianghu" game endorsed, the Steam platform would have thought it was an April Fools' Day joke.

Since when did China's game technology reach such a point, the engine that changed the world's game landscape was developed silently and used in hundreds of games.

Because the beta version of the'Tianmo' engine has already ended, the steam platform has no way of knowing the quality of the engine in a short period of time, and can only evaluate it based on the feedback from other companies and the quality of the newly launched games on the'game' platform.

In order to promote its own platform, Brilliant Company not only adds asterisks to games developed with the "Tianmo" engine, but also gives special promotion. On the "game", more than 99% of the games are specially marked.

After a little test on the steam platform, I was shocked. Judging by its consistent harsh standards, not to mention the most popular games, even the bottom-ranked games such as "Desert Smoke" and "Alcatraz". There are also some merits. Putting it on its own platform is also recommended.

Looking at it this way, the strength of the'Tianmo' engine is terrifying.

Because the'Tianmo' engine is not open source, it is only used by partners.On the one hand, Steam Platform prepares game projects and submits an application to Brilliant Company to specifically grasp the engine quality.On the other hand, it actively responded by holding discount events for Chinese players, with the game price as low as 50% off to attract players.

After all, the platform is for players. As long as the migration cost of players is increased, the steam platform will not be a problem to crush'game' from all aspects based on its strong accumulated advantages and consumption habits.

But these are expedient measures, and in the long run, threats still exist.

With the export of "Jianghu" to Europe, Brilliant Company began to gain fame. As a concentration of hardcore players, Europe has always been the vane of games. Once conquered here, the effect of word-of-mouth publicity is far greater than spending money on promotion.

The super high quality of "Jianghu" has brought a lot of reputation to glory, radiating all its products, the'game' platform, the'Tianmo' engine, and the magic mirror 1.0 have begun to emerge.

In this case, how to deal with it has become the primary problem facing steam.

If ignored, once the'Tianmo' engine is promoted in the West, according to the brilliant two-choice policy, the content of the steam platform will be greatly affected, and its survival foundation will even be further hollowed out.

Steam’s home base is in the West, and it seems to be unable to deal with the'game' platform at home. Even if it is fair competition, it may not be successful.

Not to mention that the steam platform is inherently unpopular by the Chinese government. If you want to secretly take action, you can only use the Chinese system to help fuel the flames.

Under this circumstance, it is not difficult to imagine that the goose factory, pig farm, and steam will join forces.