Digital Kingdom

As the friction between the two sides continued, the anger became heavier and heavier, reaching a climax when Zhao Ziming brilliantly announced his new year outlook.

Big Goose is no longer limited to a means of blocking, and began to go shirtless.

On November 12 (January 2, 2015), malicious attacks on the "Jianghu" game began to appear in Moments.

A large number of slander articles uploaded by users on other platforms, with obvious watermarks such as "big goose video", and video material of indulging in games that have nothing to do with the brilliant company (even some videos appeared before "Jianghu" went online), as "Jianghu" games Evidence that misleads young people.

It also uses words such as "human life" and "suicide" to use the reader's fearful emotions to misuse the truth and set the blame on brilliant.

In addition, there are articles that impose brilliance on the article, condemn and spread negative content such as "Nine-year-old children think they are invulnerable" and "jumping off the thirteenth floor to try their best".

Some examples of slander articles are as follows:

""Jiang Hu", please let the children go",

"Games are destroying our next generation",

""Jianghu", please let go of the flowers of the motherland",

"How brilliance destroyed us",

"Why do we advise you to uninstall "Jiang Hu"".

...

The above types of articles have been advancing by leaps and bounds since they went online. They were quickly spread and fermented on major social platforms, and maliciously published and circulated on some platforms, with a total of more than thousands of articles, which formed a covering blow to the brilliant product reputation.

In the new round of contests, Brilliant appears to be incompetent and in a passive position. Apart from touching porcelain, he can only gain sympathy points.

In terms of relationships, connections, and capital, brilliance can be said to be a complete backwardness, and you can't even see a cheering article in the circle of friends.

Big Goose has formed an overwhelming advantage in public opinion, and passers-by who don't know the details see how wicked the glory is.

In the face of this situation, Zhao Ziming can't do much. With his wealth, the small news team's navy team has gradually withdrawn from the arena.

Separating from Gray is his consistent philosophy, unless when it comes to life and death, Zhao Ziming plans to seal it permanently.

In the daily business competition, you come and go, there are victories and defeats, the common thing of the military, even if it loses several hundred million yuan or does not operate smoothly, what impact will it have?

If you don't use it, you don't have to do it. When you have nothing, you can do whatever you want. When your wings are getting richer, you must cherish your feathers. If you want to cheat everything, you won't be far.

Besides, tempering the team and building the team's combat effectiveness is also the only way to go. If Zhao Ziming has to take action in everything, can it be clear who is the boss and who is working?

Although the other party may not necessarily act according to business rules, Zhao Ziming's principle is to fight if you can fight, and retreat if you can't fight.

Even if the development is a little slower, it does not matter to the current company size. After all, Zhao Ziming's core advantage lies in black technology, and other factors can only be secondary factors.

As long as you grasp this, you will be invincible, and it does not matter if you gain or lose for a while.

Thanks to the leadership of Tang Fuqing, although Brilliant is under pressure, the mental outlook of the entire company is very good. The team that has experienced training has strong ability to withstand pressure and has the characteristics of having fun in hardship.

Although Big Goose has been discrediting Brilliant products, for a while, it will say that the "fun chat" hegemony will force players to use it; it will also say that the "Tian Mo" engine steals user information, and the ultimate end is due to the "Jiang Hu" game harming people and not killing enough. To peace the world.

It's hard to say how much influence it really has. People who don't play games will exaggerate the flowers, and they won't come. Game players will not be pushed away. Public opinion can influence, but it is the center swing players.

And the development of "Jianghu" has reached the ceiling in the number of domestic players, and the number of players up and down hundreds of thousands fluctuates, which will not affect the overall situation.

It can be said that the swingers have been baptized by brilliant advertising, and not many people do not play games due to the influence of public opinion.

As for other aspects, it is even more difficult to produce a real threat. It is impossible to learn the routines before the Da Yi and form a one-sided advantage of public opinion, thereby influencing policies and blocking "Jiang Hu".

As "Jiang Hu" is exported to Europe and the United States, it has received continuous praise and increasing influence. Not to mention the amount of foreign exchange earned, it still has a significant role in promoting the improvement of cultural soft power.

The "Jianghu" game has actually become a cultural banner. Although it has not been officially recognized by the government, it is beyond doubt that it has received strong support from the government.

Regarding the update of the overseas version of "Jianghu", the country has established a special content review team to strictly control it. Although it has caused some inconvenience, other compensations are absolutely satisfying.

2014 was hailed as the "policy year" for the cultural industry, and support policies, large and small, were almost uninterrupted.The Ministry of Culture approved the establishment of the first "National Cultural Industry Innovation Experimental Zone" on July 31 to vigorously promote the development of cultural industries.

In this context, the brilliant company has received various supports, and it does not appear to be abrupt.

As the first "National Cultural Export Key Enterprise" recognized by the Ministry of Culture and the Ministry of Commerce in the game industry, it won a one-time award of 500,000 yuan.

The Shanghai Municipal Government implements a zero tax rate on the export of cultural products and cultural services that the state encourages, and plans to cultivate 5 key enterprises by 2020. The brilliant company is fortunate to be one of the 100 candidates and successfully selected.

The Baishi District Government will give a one-time reward of 1% of the annual export value to cultural and creative enterprises engaged in production and development with an annual export value of more than 2 million US dollars (including 2 million US dollars), up to a maximum of 2 million yuan.

It can be said that at this stage, "Jiang Hu" is only short of an official title, and it is no longer influenced by public opinion.

According to incomplete statistics, there are more than half a million professional players working hard in the game. Every update of "Jiang Hu" affects thousands of players and audiences.

The well-known professional gold-making studio "Da Ri Tathagata" in the circle has members in more than a dozen countries and regions in East Asia and Western Europe, with millions of water flowing every day. It survives, and countless players live and seek pleasure from it.

Zhao Ziming's ambition naturally goes beyond this. He hopes that the influence of "Jianghu" can spread to all aspects, not limited to the game circle. If "Jianghu" can appear in a positive image in the news broadcast, it means that it has been completed in China. It is fruitful.

In order to achieve this goal, Zhao Ziming's operating principles for "Jiang Hu" have been changed. He actively participates in various social welfare and abandons bad images. Although the effect is unknown, at least his attitude and efforts are seen.