Digital Kingdom

Zhao Ziming took the "India Tour" as a vacation, and was not keen on participating in various banquets, meeting celebrities and powerful people, and after the meeting with Sandor, there were no important arrangements.

The two slid around in their busy schedule, visited many places, and experienced a different South Asian style.

In order to entertain guests attending the wedding, Mr. Mukesh specially invited 5,100 Indian skilled craftsmen to exhibit 108 traditional crafts and arts from different regions of India.

The whole wedding is a grand gathering.

Very gorgeous, unparalleled.

In the next two days, there was no news from Google, and Zhao Ziming didn't care.

Involving such a huge transaction, the board of directors has to repeatedly study and discuss, and hire a large number of lawyers, bankers and accountants to carry out preliminary preparations.

Even for him, it was a difficult choice.

Xu Jinyu asked him many times, "Do you really want to sell Magic Company?"

Zhao Ziming was speechless.

Although he talked in front of Sandel, citing classics, deep down, the idea of ​​selling Magic Leap was not thought through, but just a whim.

From Chu Wensheng's departure to rethinking the company's strategy, Zhao Ziming became more and more aware of the truth that more greedy can not chew.

The dilemma facing Google is also the problem he is facing.

What is the core?What does the company rely on?

Just like:

The bottom of the penguin is social, and the relationship between people drives everything.

The bottom of Ali is retail, and people's demand for things drives everything.

Google’s mission is to organize information for all mankind.

Amazon's ultimate ambition is to "collect taxes" on all online activities.

So what exactly is Zhao Ziming doing?

Although I made up my mind very early to build a digital kingdom with artificial intelligence as the core.

However, facing the temptation of high profits, they always inadvertently distract energy.

Want to do social networking, want to do finance, do not want to miss virtual reality, game entertainment is plugged in...

Multi-line attack, full bloom.

A person's energy is limited, he wants to do everything, and he can't do everything well.

In reality, it is impossible for one person to make all Internet products, especially the content field.

With the blessing of artificial intelligence, "Funchat" has not yet bucked the trend. The world's six major social software (Facebook, WhatsApp, FacebookMessenger, WeChat, QQ, Instagram) have not occupied a place.Copying the same product is no way to defeat the opponent, only to find a completely different product to solve this problem, unfortunately, the brilliant game can not find the direction.

The "game" platform relies on the "Tianmo" engine, and its development in China is in full swing, but in Europe and the United States, it is incompatible with the steam platform. The mandatory bundling agreement has caused widespread disgust.

However, the magical Feiyue company was hit hard, and product development was almost stagnant.As Zhao Ziming said to Sander, Chu Wensheng is nothing to Google, but half the sky for Magic.

Although the overall career is advancing all the way, there are many failed projects.

After thinking about it, Zhao Ziming decided to make major adjustments to the company's strategy, cut off irrelevant businesses, shrink the company's product line, and make full efforts in the digital field.

Selling Magic Feiyue Company is only the first step, and promoting the listing of brilliant games is the second step.

Although Google has the idea of ​​acquisition, it is not the only choice for Zhao Ziming. The wind has revealed that someone will always come to the door.

Of course, making this determination is not easy. Selling the magic power almost declared his overall failure in the hardware field.

However, a great entrepreneur inevitably knows how to make choices. Every great enterprise will have one or even several turning points of "the strong man breaking his wrist".

Because the business environment is complex and changes are rapid, if you can't quickly abandon the stock and dare to "return to zero", the company will easily be eliminated.

Zhao Ziming is best at virtual products and digital fields, which are very different from physical products.

Although the sales of Magic Feiyue exceeded 100 billion last year, the company's profit was only more than 7 billion, and the net profit margin was less than 10%. For him, it was too bloated.

There are almost tens of billions of inventory, and they must be checked every day, otherwise they will be stolen, and there will be corruption, loss, transportation, and marketing, which are not what he is good at.

For Zhao Ziming, the biggest problem now is not to make money, nor to do everything by himself, but to focus on the most important things, save time and energy, and leave things to various partners.

If the Magic Feiyue Company is operated as a lifelong business, he can devote all his energy to it, reduce costs, increase profits, update product lines, and build head-mounted display equipment into a world-class platform.

However, his ambitions are too big and there are too many goals, and a virtual reality industry cannot satisfy him.

The profit income, which is less than tens of billions, is not worth the trouble.

Of course, if there is no suitable next home, he will not sell at a low price.

The size of Magic Company is here, and there are not many companies that can offer a starting price, let alone fit the overall layout of the company.

Google has sincerity and capital, but it also faces huge difficulties.

Especially when it comes to the transfer of high and new technology, it will inevitably face strict national review.

Now it is time to take a step.

On the one hand, finding the right CEO, on the other hand, finding the next home for the company.

Solved the magic company, the problem of brilliant games is also imminent.

As a company with monthly revenue of more than 10 billion (game revenue of more than 7 billion), the scale of glory has long been different from what it used to be, and the illness of large companies has begun to become prominent.

The main problem is that Zhao Ziming's shareholding is too large, it is difficult to unite the entire management, it is always impossible to unite people with a common belief, and it is impossible to establish a healthy company culture.

You know, the establishment of any great organization must have a common belief that gathers people's hearts.

One of the most important functions of this belief is to inspire everyone who is inspired by the belief to contribute to it.Even many times this behavior is very selfless.

However, in Brilliant Games, from the management to the employees, almost no one regards the company as home. Everyone only regards work as work. The love that was once is slowly disappearing over time.

This cannot be said to be wrong, after all, the times are different, and the era of dedication has passed.

But what is needed for great casting is the power that transcends the times.

Only by concentrating people's hearts and setting up a lofty goal and mission, will it be more likely to gather outstanding people to solve problems together, and make people unconsciously want to make their own contributions to the realization of this mission.

Therefore, it is a good choice to promote the listing of brilliant games and unite everyone with wealth.