Digital Kingdom

"Take a break and drink some water." Zhao Ziming got up and stretched his body for more than three hours of high-intensity conversation. With his vigor, he was also a little irritable.

"Yeah," Song Moxin put down her work softly, got up to fill up the tea, and handed it over.

"How long has it been in the company?" Zhao Ziming took the glass and took a sip.

"Three months."

"How is it, are you still used to it?"

"Adapted, it feels good here, just like home."

"Haha, that's good, are there any brothers or sisters in the family?"

"There is a sister."

...

After chatting casually, Zhao Ziming notified the next employee to come in.

After half a day of exchanges, he almost had the overall grasp.It can be said that the "fun chat" team is still good, with passion, ability, and working attitude, but it has less energy.

Because I have always been catching up with the top few, the general direction is very clear, or because of the lack of my own characteristics, so the results are always not up, and I am always in the process of catching up.

"Hello, Mr. Zhao, this is Fang Chengbo from the planning team." A man in his thirties knocked on the door and came in.

"sit."

Zhao Ziming smiled. As soon as the other party entered the room, he felt a different momentum, confident, fearless, and enthusiastic.

Hope to have some dry goods!

Song Moxin took a serious note on the side, with a high concentration of energy. Although tired, it was worth it.

"Mr. Zhao, I wonder if you have ever played a short video?" Fang Chengbo took the initiative to speak before Zhao Ziming asked.

"Short video?"

Zhao Ziming was a little puzzled. He noticed Song Moxin's expression and asked, "Xiao Song, you know?"

"Occasionally play when I'm bored," Song Moxin smiled awkwardly.

"Oh, go ahead," Zhao Ziming knew at a glance that the so-called occasional occasion might not be taken seriously, and said to Fang Chengbo.

"When I watch the news, I like to watch some short videos. Sometimes I even open the Toutiao app to watch videos. After my investigation, I found that many of my friends are like this."

"What do you mean, let's increase the content of short videos in the fun chat?" Zhao Ziming was puzzled.

"I think we should go further. There are already apps on the market that specialize in short videos," Fang Chengbo replied.

"Oh," Zhao Ziming condensed, and said to Song Moxin, "Is there on the phone? Open me to check."

Song Moxin heard the words, took out the Apple phone she had just bought, and opened a software called Douyin to guide Zhao Ziming to browse.

First click on a dancing video.

"This is the seve dance step, which is very popular recently," Song Moxin introduced with a smile.

Zhao Ziming took a look, and it was really interesting, at least not boring, it could kill time.

"This is the number of likes❤, it is already 60,000, this is the username, this is the follow➕, if you watch the next small video, you can swipe up..."

The operation is simple and easy to use, even fools can play.

Zhao Ziming understood it in seconds, and swiped it easily. A beautiful woman appeared on the screen, which seemed a bit familiar. Upon closer inspection, it was not Xiao Song.

Song Moxin's shy face blushed next to her, who would have thought that the small video she took when she was bored would be automatically displayed.

On the screen, Song Moxin acted cutely while she was cute, she was so beautiful and tender that she couldn't help but move her index finger.

Song Moxin stood aside and noticed that the boss had watched it twice in a row, and she felt all sorts of feelings in her heart, not to mention how complicated it was.

Embarrassed, with a little joy.

In pride, mixed with shyness.

Zhao Ziming clicked on Song Moxin's head, arranged three solitary works, and opened another one easily.

Song Moxin's self-portrait melodrama.

The beauty in the picture, wearing a small suit and stepping on high heels, walks towards the camera.

The neat and stylish steps, slender and moving lines, and delicate and charming collarbone all exude a taste of temptation.

A male voice plays out of the picture:

"Beauty, beauty, can you meet me?"

"Sorry, your ambition is too big, I can't afford it."

"We don't know either. How do you know that I am ambitious?"

"You all want to eat swan meat, your ambition is not big enough!"

Zhao Ziming couldn't hold back, he almost laughed out loud.

It was the first time he saw this kind of funny video, and it was really interesting.

Song Moxin felt that her clothes were stripped naked, and all the secrets were exposed. Such a second video really ruined her image, and noticed that the boss wanted to open the next one, and quickly grabbed the other's hand.

Zhao Ziming looked up and saw Song Moxin, smiled, handed her the phone, and said to Fang Chengbo.

"You are very sensitive, this thing is really attractive."

Fang Chengbo was encouraged and a little excited: "Through our background, we found that the short video content in the fun chat has been growing rapidly. By the middle of this year, the video traffic has exceeded the graphic and text traffic. Based on this, we Short videos should be separated as a new brand."

Song Moxin pretended to be recording, her heart pounding, she just grabbed the leader's hand on an impulse, and went on a blind date. When she realized something was wrong, the other party had already let go.

She, who had never had such an experience, was full of noisy, shy and nervous, lest she be mistaken for being an unscrupulous woman.

There is another hint of joy. Today’s experience is like a dream, not only seeing the legendary idol, but also getting close contact.If you say it, no one will believe it.

I remember when I first joined the brilliant company, many friends and girlfriends were curious about what kind of person Zhao Ziming was, what his personal personality was, and whether he was ugly or handsome?

However, after waiting for a month, I didn't even see a personal image. Later I learned that Brilliant Game is only a less important company under Zhao Ziming's command. Even if he came to inspect the company, it was received by the leadership and had no contact with his own soldier.

I didn't expect happiness to come so suddenly!

It can be said that a woman who can't practice at home can easily be confused by Zhao Ziming's aura. Whether it is the wealth of an enemy country, a legend made from scratch, or the gimmick of the father of artificial intelligence, it can make people subconsciously look up and infatuated. .

Once I got the slightest feedback, my subconscious felt that it was love at first sight. This was the fate in the legend, but it was actually just hormone secretion.

Zhao Ziming naturally didn’t know what the little woman next to him was thinking. He nodded when he heard the words: “I remember that Facebook’s CEO said last year that now we have entered the golden age of video. Facebook’s strategy is “VIDEOFIRST”, and I didn’t care at the time. Looking at it now, the other party’s market sensitivity is obviously stronger than mine."

Fang Chengbo obviously couldn't follow the leader's self-deprecation, and could only smile awkwardly, even though he thought so in his heart.

The media has always compared Zhao Ziming and Zuckerberg together. Although the two have never responded, it does not mean that they will ignore each other.Fang Chengbo has always believed that Mr. Zhao’s business map is too big, and his interests are so extensive that he can’t compare to Zuckerberg, who specializes in social empires. This is completely normal!

Zhao Ziming: "Tell me about your judgment."

Fang Chengbo: “The video market is roughly divided into integrated video, short video platforms, and vertical video platforms. In the past six months, the user scale of the video market has been greatly increased, especially for short video platforms. According to the news released by the headline, the user scale has increased. The rate reached 73.9%, which is far ahead."

Zhao Ziming secretly praised the other party's heart.This kind of data will not be mastered without long-term follow-up and supervision.

Fang Chengbo continued: “On the other hand, according to the data I have found, the number of students enrolled in ordinary primary schools nationwide last year was 17.29 million, while the number of students who graduated from ordinary colleges and universities was 7.49 million. The numbers of the two have not changed much in the three years from 14 to 16 years. This is not the same group of people, but it can basically explain the truth. In the course of many years of education, many people will drop out of school or end their student life after the college entrance examination, and these people are full of people with low reading ability. They rarely read long texts, and they are more interested in more intuitive media information such as audio and video."

Zhao Ziming smiled: "In other words, there are not as many people watching the official account as Douyin."

Fang Chengbo nodded: "Yes, this is a natural advantage. The short video platform also covers more user groups in the presentation of content. It has strong downward compatibility, which sounds a bit ugly, but this is a fact."

Zhao Ziming leaned back in the chair and motioned to Song Moxin to pour a glass of water.

After busying for most of the day, I finally saw one that could be played. Regardless of whether the short video industry could rise or not, Fang Chengbo's attitude towards doing things deserves encouragement. It is well-founded and has ideas and actions.

"If we want to make short videos, where do you think we should start."

Fang Chengbo blurted out: "Fresh, rich, understand you!"

Noting the surprised look of the two people, Fang Chengbo went on to explain:

"Freshness means that after every refresh and swipe of the user, we should be able to provide them with different content without repetition. The content must be absolutely rich, as long as it is a video that the user can think of, we can provide it. Countless categories and tens of millions of massive content make users overwhelmed."

Hearing this, Zhao Ziming has realized that the essence of the short video industry is similar to that of social software. The richer the content, the more attractive users are, and the more users, the richer the content, and the bigger and bigger it is like a snowball.

This is also a winner-takes-all field!

"The last point, knowing you means knowing users. We must accurately match the video content and users. After all, everyone has different likes and different hobbies, and it is impossible to provide the same content. You must customize the content according to the user's preferences, even if the likes are very small The interests of the crowd can also be accurately matched. Only in this way can we stand out in the next competition. Of course, this requires strong technical support."

Speaking of this, Fang Chengbo paused.

Smiling at each other with Zhao Ziming, everything is in the midst of it. In terms of technology accumulation and intelligence, brilliance is absolutely fearless.

"Our biggest advantage is not only technology but also traffic. Relying on more than 100 million active users and massive videos of "Jianghu" games, we believe that we will soon emerge in the industry. Once the short video brand grows, we can feed back interest. Talk about software."

Hearing this, Zhao Ziming has basically made up his mind. Instead of dragging it half-dead, it is better to choose a new direction and let it go.

Yes, it is gratifying, but if you lose, you will give up.

"anything else?"

"Other issues are how to promote, such as explaining the star flow blessing, reducing the difficulty of content shooting, cash red envelopes, variety show linkage, advertising, etc., according to different stages, choose different strategies", Fang Chengbo briefly summarized.

Zhao Ziming was silent, but the atmosphere suddenly became quiet, and the other two stopped talking.

Fang Chengbo also let go of his anxiety, whether he is dead or alive, at this moment, he has said everything he can say, it is really impossible, only quitting.

Can't stay here anymore.Speaking of it, Fang Chengbo is also a brilliant old employee. Due to his personality, he is not good at communication and has always been in a bad relationship with colleagues.

Because of a trivial incident, he greatly offended his immediate boss. He has been wearing small shoes and contradictions have accumulated. He also broke the boat and took advantage of this opportunity to speak out what he thought and thought.

"Is there a specific planning book?" Zhao Ziming suddenly said, breaking the silence.

"Yes, some," Fang Chengbo looked surprised.

"Go get it," Zhao Ziming smiled.

Since the other party has thoroughly thought about it, it is not impossible to leave this matter to him. With his current status, he disdains to play power in front of ordinary employees, and slap a sweet date, which is too low-end.

As long as you have the ability, you can do it, and you are not afraid of being up to the sky, and you are not afraid of being proud.

"Okay", Fang Chengbo went out excitedly, regardless of the surprised eyes of others, he was about to soar into the sky soon, who could care about what other people thought.

"Mr. Zhao, are we going to enter the short video industry?" Song Moxin couldn't help but ask when no one else was in the house.

"Well, then you can post a selfie on our own platform," Zhao Ziming answered with a smile.

"Mr. Zhao, you are making fun of others," Song Moxin acted like a baby.

"Haha", Zhao Ziming laughed, "Don't call me Mr. Zhao, Mr. Zhao, when there is no one, just call me Brother Ming. Speaking of which, the two of us still have a little fate."

Song Moxin resisted being shy upon hearing this, and asked in surprise, "What?"

"You did not graduate from East China Vocational and Technical College. One of my classmates is also there."

"Is that right? Mr. Zhao, what is your classmate's name, maybe I still know him."

"Well, what do you call me?"

Zhao Ziming deliberately kept a straight face,

The problem of the fun chat was temporarily resolved, and he was also a little relaxed, and he couldn't help venting the depression he had accumulated for a day.

"Brother Ming," Song Moxin flushed, her voice was like a mosquito.

Zhao Ziming laughed and made up a name casually, "Chen Wenlong, do you know him?"

"Seems to have heard of it," Song Moxin tilted her head for a moment and replied a little uncertainly.

When Zhao Ziming heard it, he wouldn't be so coincidental. There are so many people with the same name and great sex?

Just about to say a few more words, Fang Chengbo knocked on the door and came in.

After receiving a thick stack of a4 papers, he converged his mind and turned it patiently. The more desire surging, the quicker his thinking.