Dream Life

Episode XIII: Sales Strategy

Tria history March 11, 2018.

The second day since coming to the village of Rasmore in a row of Viscounts Ignacious Radford, the heavy town of the Seawell family. This morning we will be touring the distillery of distillation director Scott Wishkey, and this afternoon we plan to act according to our respective aims.

Of course, Scott's distillery tour guide (attendant) can't do anything other than me. I know, but I'm a little sorry my morning training crumbles.

Nevertheless, the construction work of the tower for anti-aircraft use, which is routine, will not be interrupted by taking place after breakfast. The work itself does not take much time, so we use the time to get to the distillery and do the work on the construction site on the north side of the mansion.

The Viscount also wondered, "May I see it". There was nothing else to hide, so I took note and started working on it.

Even when it comes to work, it just exercises magic on a planned construction site. Especially since it starts to build and the sun is shallow, it is only a task to cast magical spells of earth walls (earthwalls) and stone production (stone creators).

On the north side of the mansion there is already a rock situated in a straight square about five metres on one side. It looks like a rock cut out, but it's made of a wall about a meter thick, and it's cavity inside. The entrance and exit and the internal staircase appear to be a slightly reddish rock as they are made after the whole thing is ready.

"Supporting all the earth, God of the earth (Reams). Give me your incarnation and the walls of the earth. I do not give my life to you. Earthwall"

When you cast a spell on the dirt wall (Earthwall), the rock slowly lifts up. Lifted about a meter, he casts a stone generating (stone creator) spell and solidifies the foundation.

"Supporting all the earth, God of the earth (Reams). Turn your soft body into a hard rock. I do not give my life to you. Stone Generation (Stone Creation)"

There's a reason to alternate between the two magics like this one. Previously, when Professor Raspade built a stone wall for the target, he had built a dirt wall in Earthwall and then turned it into stone in Stone Creation, and that's why the professor taught him that this consumes less magic.

It's the same from the results of building stone walls, but it's better to combine groundwalls and stone creatures with about half the magic consumed than to make stone walls (stonewalls) by magic. In the professor's explanation, it was because of the difference in image, but I was thinking of a slightly more detailed reason.

My magical image is of lifting a dirtless rock underground. For this reason, we thought that petrifying the soil and then lifting it would increase the resistance to pushing the soil away, and that it would be more efficient to push the soft soil straight up than that.

However, if pushed up like this, it will be crushed by the weight of the part already made, making it easy to cause deformation. For this reason, it is necessary to petrify it immediately, but the magic of this petrification is also not a great burden due to the low magic consumption caused by the imagination of concrete.

This combination had minor but secondary effects. The more you go down, the more compressed and stronger the effect is, because the upper structure holds the pressed soil down.

Lifting about five meters in this procedure consumes more than 80% of the magic. Simple stone walls can make double the volume, but they consume more magic by simply saying that the inside is hollow. I've also tried how to make one side at a time and how to build a large rock tower and then hollow it inside, but none of the methods ultimately have the clear advantage of just having more effort, and the current method is the standard.

The foundation part was reinforced with the remaining magic, and today's work was completed. The time spent in the meantime is about thirty minutes. Very efficient work in time.

The Viscounts, watching my work, kept their mouths wide open, groaning.

"That's it for today. Shall we go back to the mansion, then?" But I didn't try to move. Speaking again, the Viscount murmurs, "You were true about the period of expansion of the Empire," and laughs, "No, you saw the usefulness of earthly attribute mages, and you thought so".

As the Viscount puts it, during the period of the expansion of the Empire, that is, some two thousand years ago, there were many more good magicians now, and earthly attribute magic was used for fortifications, bridges, the construction of roads, etc. At the end of the empire's expansion policy, we followed suit, the number of magicians was reduced, and now we rarely use magic for much civil work.

This has also been studied at the Tilia School of Magic, but is said to have been caused by the flow of magicians who began to be treated cold in the Empire to various countries, and the loss of many magicians in the battle against the demonic tribe that began a thousand years ago.

"I thought the same thing when I first saw it in college," the Viscounts nodded convincingly.

Many of the Viscount's entourage accompanied Scott's tour of the distillery. I know it's going to be a seed for talk, especially since there are even soldiers of escorts who seem irrelevant, but it's harder to accept.

About thirty participants will be divided into three squads, each accompanied by a Distillation Officer from Scott, Brandon and Calvert. I was dealing with the Viscount, but starting with the Viscount, the Civilians were asking a lot of questions that seemed intriguing.

The tour ended in about two hours. With a slightly more upbeat face, the Viscount says excitedly, "I know very well that it is a completely different way to make liquor than ever before," but did we feel anxious about whether we could do it or not, "Can we make this kind of new liquor even in my Marquis of Seawell territory? I'd love to help the Lockhart family," he said.

Civilians walking behind me bowed their heads the same way, so I had to panic and say, "Of course, I'll help you."

The Viscounts' faces break in my words, but I don't intend to treat them special, so I stab the nail, "I will cooperate, but I will not treat them special".

The Viscount opened his eyes slightly and said, "Hahaha!," he chuckles loudly, "No, excuse me," he bows his head.

"Of course, I wouldn't ask you to do anything that would degrade the quality of the liquor. You will turn Sir against the enemy. Then the Dwarves of the whole world will turn to their enemies. It can't be that horrible."

I did not ride the Viscount's light-hearted mouth and answered this with a serious look.

"Whatever the Dwarves turn to their enemies, they are responsible for them. Because we promise to continue to make liquor that will satisfy them."

The Viscount also got a serious look and said, "Neither am I as good as Sir, but I recognize myself as a liquor lover. I have no objection to that idea at all," he replied.

The afternoon was caught in interviews with civil servants, Ledley Sutherland and Bernard Dulnton, about wine aging methods and brandy sales strategies, and, in the end, the afternoon training was also unavailable. Oswald Towerdin, a martial arts representative, took part in the training, but apparently turned out to be little training in the end. Only because of his first bare hands, and since entering the mock, he has passed out with a blow from Walt Vassel, a squire head.

(I know you want to know how wine ages, but you won't even ask me about Brandy's sales strategy. Still, even though how much Walt's poking is heavy, I didn't know he'd pass out in one shot... I mean Walt, so he should be at ease for once... even though the Seawell family isn't a martial arts, is this ok...)

At the banquet that night, I served red wine that had been put to sleep for less than three years for a day with storage magic (inventory). It was more mellow and even better quality red wine, and the Viscounts were surprised with their eyes open.

My impression is that it feels "still young, but high quality fruity wines from around Italy or Spain”, and I am looking forward to the next five years' sleep.

Beatrice and Liddy also seemed to like it, and Beatrice worshipped me to "drink it every day, keep it at its best". Originally hers, but I laughed bitterly when they told me I would drink three bottles a day, "I don't have enough bottles".

And the next day, on the last day of the Viscounts' stay, they served wine that hit five years. I made it when I tasted it. I was surprised myself. Because I didn't think it was getting any better.

In addition to the deep aromas and flavors like fine Cabernet Sauvignon, the natural fruit aromas of grapes like Malbec are added, so much so that when it comes to boiling beef red wine - of course, boiled in seawell wine - I accidentally whine, "It's an exquisite mariage".

The Viscount begs me to divide the case for about one minute, and I give him thirty after telling him the precautions - such as solar radiation and temperature control. He wants to make it a souvenir to the Marquis, but he leaned his neck wondering what it was like to bring the wine he brought back to the souvenir.

■ ■ ■

Redley Sutherland was preparing a report to his lord, the Marquis of Seawell.

'… the method of improving the quality of red wine proposed by Sir Zacharias Lockhart was a groundbreaking method. After blocking the outside air by applying sealed wooden stoppers to glass containers, temperatures such as basements do not rise and are simply stored in places that are constant throughout the year. There is the construction of an underground reservoir as an initial investment if this proposal is adopted, but this has also been advised by Sir Zacharias. His advice was to use the basement of the castle, and he advised, "Could we divert the dungeon in Seawell Castle?" In this regard, I confirmed to Sir Zacharias the reasons for the proposal, stating that “a dungeon is installed in anticipation of a time of war, but is not conceivable for use from the point of view of the geographical conditions of the Marquis of Seawell and is also effective from the point of view of the use of recreational facilities” …'

In addition, equipment and expenses other than the storage bin were described.

'... although the initial investment in underground reservoirs is small, it is difficult to cut back on expenses. Especially when glass bottles are used, it will be necessary to contract a glass workshop in Teito or Gilsol, which will cost about one krona per bottle, taking into account the rate of breakage during transport. I have also been advised on this by Sir Zacharias. It was about setting up a glass workshop in the territory. Expressing concern that "interference is expected because it competes with the Imperial Workshop" over small jobs, he said he “only produces bottles for wine and should make people think that hiring more young people with immature arms is less of a risk of competition”. Small jobs are not satisfactory, and when questioned, "are they still seen as potential competitors?", “Even if we increase the size of the workshop, it will take decades to keep up with bottle production. Until more stable production begins, buying from Teito can eliminate the sense of resistance on the part of Teito". His expectation was that annual bottle production would be thousands of orders for the time being and hundreds of thousands of orders in the future, so it was unlikely to compete with the Imperial Workshop......'

The business strategy will also be discussed.

"Sir Zacharias said that“ the greatest advantage of red wines from Marquis Seawell territory is strong brand power ”. It is true that the red wines of the Marquis of Seawell are among the most highly regarded in the Empire, but there are also a few relatively low quality objects. Asked about this, Sir Zacharias said that" the Seawell wines have the potential (potential) to be transformed into more quality by aging even if they are not the finest ”. And he affirmed that if wines sold as intermediate goods could be raised to a value equal to that of the finest products at present, the profit margin would be exceptionally high, thus generating sufficient revenues, excluding the cost of manufacturing bottles… '

When Sutherland completed his report, he made great strides. And as I looked at the report at hand, I was remembering Zacharias Lockhart.

(He was a strange boy. The abundance of knowledge is beyond words of genius, while the magical arm is also grasped. He roars His Royal Highness the Viscount, a gastronomer, and furthermore has the idea of overturning current common sense about wine production. And the strangest thing is that you taught us without covering up anything about it...)

So he smiled.

(The reason for this was the masterpiece. 'I want a drink. I can't forget my face when I said' best seawell wine. 'He was really the kind of face he drank...... it was surprising that his face looked a little lonely when he said' I don't have time, but if I could, I'd like to try to make it myself '...... but His Excellency the Marquis also made friendships with good people. At first I was outraged when I heard of the finest wine as five barrels, but now it still seems cheap. Darunton said the same thing, so I guess he was given good wisdom in “brandy” production......)

■ ■ ■

Later the Marquis Seawell family will be called the wealthiest nobility in the Caerm Empire.

That's because the sale of a bottle of fine wine called Hundred Krona (about 100,000 yen) and the sale of relatively inexpensive distilled liquor, "Seawell Brandy”, compared to Scotch in Highland - which refers to the famous place of Scotch from Ars, king's capital of the Kaum kingdom, to the village of Rasmore - has led to a steady deal with the blacksmiths of the Imperial capital.

Furthermore, Seawell brandies were made with fruit fragrances and added sweetness without aging, and developed non-Dwarf customers.

There is testimony that Sir Zacharias Lockhart was giving advice in the shadows, but there is no fact that he explicitly admitted that.

However, such statements are left behind.

"Seawell's wine is Beatrice's favorite. I need you to make it well at all costs. '

This statement is in Sharon Jakes' diary and is said to be highly credible.