Energy Group

The 180th Festival Advertising Charity Plan

This plan made by Li Yan is incredible, including TV advertisements and billboards of all the company's subsidiaries, bus printing, highways and large billboards in cities, which can definitely set off the country's largest advertising visual impact.

Of course, having such a large advertising capacity is inseparable from a strong economic strength. If the energy group does not have so many idle funds, I am afraid this plan will be shelved without restrictions.

This is what the advertising promotion plan says.

First, the energy group’s main business environmental protection oil and Great Wall home appliance monopoly and Sino-Ocean Group’s advertisements were published on the 11 channels of CCTV. The six-month broadcast time involved seven hits before and after 13 CCTV programs. The total cost of 637 million yuan was to invite Hong Kong and Taiwan first-line stars to shoot several advertisements, and the international famous football star Messi was invited to shoot some advertisements for the energy group, which cost 300 million yuan.

Second, the company's advertisements were broadcast on the evening programs of the twelve major provincial satellite TVs, which cost RMB 450 million for six months and sponsored the title of seven programs at a cost of RMB 97 million.

Third, 50 programs with relatively high ratings were selected from hundreds of municipal TV stations across the country to'insert' advertisements at a cost of 100 million yuan.

Fourth, consult with more than a dozen large-scale film companies across the country to discuss advertising placement plans for more than 30 films and TV series that are being produced or prepared. It is expected to cost 200 million yuan. After the hit, it will reach the specified audience rating and increase by 2 million. sponsor.

Fifth, the purchase of more than 30 highways and more than 700 large-scale billboards on both sides of the first-class highways across the country will cost 218 million yuan for a one-year use period.

Sixth, we have negotiated with 170 bus companies across the country to print advertisements of the Energy Group and its subsidiaries on tens of thousands of buses for a period of one year and cost 200 million yuan. The contract will continue to be renewed and halved after one year.

Looking at this advertising promotion plan, Li Congshi really felt that this time my sister was spending money. The advertising fee alone cost more than 2 billion yuan, but just looking at the data, I know that if it is really promoted The huge benefits obtained are also no problem. In the past, melatonin was made by money.

"Well, it took hundreds of clerks in the propaganda department for more than two months to complete this plan. We will start shooting the commercial next week after you approve it. The major TV stations have already reserved the schedule with us. "Li Yan asked quietly after Li Cong finished watching.

"Who presided over the plan? Give him a salary increase. I've long thought of such a publicity plan, but I didn't make it so detailed. This time, all the participants will be paid an extra month's salary. The location of the advertisement is in the factory. , All departments will give the green light. The 1.2 billion people in the country must have at least 600 million people who know our energy group. By the way, the advertisement on the billboard does not need to be photographed. Isn’t it the one I used to shake hands with Liu Yan? I think that's good. You don't need to change this one. The province took it down and was thinking about "chaos"." Li Cong still said the words in the front, the sound of the latter became smaller and smaller.

"Look at your mess. I used to say that people can't do good things if they have money. So are you. Others don't know me, but you honestly tell me what's the matter with this newcomer Jiang Qinglan? And yours? Sister from South Korea, I’m angry when I say it. It’s not enough to have my elder sister. You still dare to recognize a elder sister outside." Well, how can I say that this elder sister is also a parent. Li Cong is not only embarrassed to ask about this. The smile really doesn't know how to answer.

"Sister, what is mine? Forget it, I can't explain it to you. Is there anything else? I have to go back to Jinan to talk to the governor?" Li Cong quickly found something to stagger the question. After all, his point was broken. How can it be said?

"Of course there is something. You just think that things are not comprehensive. As soon as our advertising plan is published, there will be several boring statistical centers to announce our cost, and then someone will say that we take so much. I don’t do any good deeds with my money going out to advertise. Did you forget the charity foundation I told you just now?" Li Cong flipped through his hands. Sure enough, there is a charity plan under this plan. exciting.

First, build 100 Hope Primary Schools in 11 provinces in the central and western regions, recruit 15,000 teachers across the country, and tentatively set 1,200 students for each primary school at a cost of 700 million yuan.

Second, the construction of an indoor swimming pool for each of the 21 key universities in the eastern part of the country will cost 600 million yuan.

Third, the Ministry of Civil Affairs of the People's Republic of China for Extremely Poor People announced that the group has sent a basic subsidy of 60 yuan to them for 12 million people at a cost of 720 million yuan.

"For the time being, these three items can only be supported by our group's funds. Moreover, the names of the elementary school and the swimming pool are named after the group. It can be regarded as advertising in disguise. As for the granting of subsidies to the poor, we will also Let the major TV stations and major newspapers follow up the reports. In short, we will spend the least money to do the biggest thing. In total, you have to grant us 3.5 billion yuan to complete the advertising plan and the charity plan." 3.5 billion can do so many things, Li Cong suddenly felt that this philanthropist is too good to be a philanthropist, this one of his own fortune is one of the "mao" in comparison.

"Yes, there is also the problem of school. Students and teachers must dress uniformly. The school does not charge students a penny. Each year, two sets of clothes and two pairs of leather shoes and sneakers are issued every year. In short, I will take the standard of this noble school. Arming these children, of course, the most important thing is to print the big seal of the energy group on the front of their clothes." Li Cong is indeed a businessman, and even the children are not spared.

"You, you are thinner than I thought. I thought that everything is comprehensive. You are more vampire than me. But I don't think these kids will care about this with us. Don't boast about it. If these 100 schools are We have recruited all the students. According to our system, there are 120,000 primary school students. Even if we order clothes directly from the manufacturer, it will be hundreds of millions a year. And you think this school is based on the reputation of a Hope Primary School. Or do you want to be a top school in a certain area?" If Li Yan asked, it is basically the case in society now. The Hope Primary Schools donated by some celebrities were very popular at the beginning, but later they were not requested by financial sources. The teachers also left because of salary issues, which led to the final closure of Hope Primary School.

"Is there anything to say? Just do what I said for clothes and things. This is only a few dollars. By the way, this money must be spent in the open, and the people of the country must know it." Li Cong said it was an upstart .

"Of course there is. If you are mixed, we will all be mixed. There is no need to find those well-known teachers, and there is no need to control the quality of school teaching, that is, there is only hardware but no software, but if you really want to do charity, The money spent by the school every year is probably not a small amount. As for teachers and principals, we'd better find some more experienced students to combine with some fresh graduates, but the cost will be doubled." Li Yan felt that these things I have to say yes to Li Cong. Both my siblings are kind people. Li Yan wants to do better, but I have to make it clear to him about the issue of money. Even my siblings will not work.

"You can't be mixed, and you can't be mixed in education, you can explain it, the 100 schools must be built with high standards, and the teachers must look for the good ones, and they must cultivate excellent children." From this sentence, Li Yan dared to deal with it. After all, the group now has a complete financial supervision system. It can't be the same as before. The director is the chief executive.

After signing the two plans, Li went out. The employees outside the office knew that Li Cong cheered after signing. There are a lot of rich bosses, but it’s not right to be kind, and the energy group’s reputation is so big that you can go out on your own. He proudly told others that he was an employee of an energy group. In fact, in social surveys, the energy group, the ideal place to work for college students, surpassed the'government' civil servants by an absolute advantage.