Energy Group

Acquisition of Changyu Group on the 629th Festival

Turpan Basin, Xinjiang.

In the past, Xinjiang may be famous for raisins and cantaloupe, but today the energy group’s wheat has overwhelmed the other two Xinjiang’s specialties. Since the production of energy wheat, it has become the most important food base in the country and even the world. This is definitely not a joke.

The current agricultural base is 300 million mu, with an annual output of 600 million tons. Almost all continents in the world have energy wheat. The flour production industry of the Energy Group has also gone out of the country and moved to more than a dozen countries, but today The arrival of Cong has nothing to do with wheat. Li Cong wants to establish the energy group's grape production base here, and Li Cong wants to add a new product to the energy group's wine varieties, that is, red wine.

There is such a saying in the world that the price of dozens of bottles of white wine seems to be less than the price of a bottle of red wine. Of course, this sentence can only be produced before the production of Cangxian, with the energy group’s Cangxian after the production of hundreds of thousands. Bottles of liquor are everywhere, but these are not enough. Although Cangxian has become the world's largest alcohol producer, there are no other varieties besides liquor. This is imperfect for a fully developed company. Yes, so Li has to start his own progress here, that is, to have his own place in the world wine market.

When choosing a production base, Li Cong chose Xinjiang. If he wants to make red wine, he must be better than others. Then he can't do it by cheating. Otherwise, your newly opened factory wants to compare with those in France. Do you have the ability to compete in wineries for hundreds of years?

Tektronix gave Li Cong an additive, which can be diluted with water and poured on the roots of the grapes. The grapes must be grown with a lot of water. The raw materials for this additive can be found on the earth. , Are some very common things, and when red wine is brewed, this additive is needed. The specific effect is similar to that of Tibetan immortals. This kind of wine is not only harmless to the body, but also beneficial. As for In terms of taste, it is definitely much better than the hundreds of thousands of bottles of red wine. Such a bottle of red wine only sells for a few thousand yuan a bottle. Can it not occupy the high-end market?

After about ten days of inspection, Li Cong finally delineated a piece of land as a primary production base for grapes. As for the winery, naturally it cannot be established in this place. Moreover, starting from scratch is a very stupid thing. For two months, every moment of Li's time is very precious, and these things must be made into facts.

After a certain screening, Yantai Changyu Group, the strongest wine company in China, came into Li Cong's vision. This wine group was established by the famous patriotic businessman Mr. Zhang Bishi who spent three million taels of silver.

After more than one hundred years of development, Changyu has developed into the largest wine production and operation enterprise in China and even Asia.In 1997 and 2000, Changyu's b-share and a-shares were successfully issued and listed successively. In July 2002, Changyu was named "one of the 16 national brands with the most international competitiveness to march into the world famous brand" by the China Federation of Industrial Economics.In the 2004 corporate competitiveness monitoring jointly conducted by the Chinese Academy of Social Sciences and other authoritative institutions, the Changyu Comprehensive Competitiveness Index ranked eighth in the food wine industry of listed companies in China and became the only wine company to enter the top ten.

Changyu Group has developed from a single wine production and operation enterprise to a wine brewing-based enterprise, integrating the research and development of health wine and Chinese patent medicine, grain liquor and alcohol processing, import and export trade, packaging and decoration, mechanical processing, transportation, Glass bottle and mineral water production are a large comprehensive'sex' enterprise group. It has a holding listed company, a holding subsidiary, four wholly-owned subsidiaries and a branch company.It has more than 4,000 employees, total assets of 2.1 billion yuan, and net assets of 1.48 billion yuan.

The current president of Changyu Group is Zhang Jingqi, the fifth-generation heir of the Zhang family. At this moment, he is a little uneasy sitting in a five-star hotel in Yantai, which belongs to the energy group. Among the assets of Changyu Group more than 2 billion, their Zhang family accounted 40% of the assets and 20% of the outstanding shares. The other 40% are in the hands of more than a dozen minority shareholders. Over the years, I have also been aware of certain things in the business field. The president only wants you to talk about things. It must be something you are interested in. The only thing he can see in his own hands is his own winery.

Li Cong did not let his future subordinates wait for him for a long time. Although he has wine skills, his own group's operation of red wine can be said to be blind. Such things naturally come from the descendants of Zhang. do.

Changyu Group can be said to be the history of the Zhang family. Li Cong felt that he needed to make necessary concessions. In the past, no matter what kind of company Li Cong would never allow others to hold shares, I can give you money, and I can give You are so many, so many that you can't think of it yourself, but wanting to have shares is absolutely impossible to achieve, but in order to advance quickly and for the little time left, Li Cong absolutely makes certain concessions.

On the market share, Li Cong has ordered his own financial department to make full purchases. The dozen or so independent shareholders have found all of them. Whether they are enterprises or individuals, they have purchased them at a price exceeding five times. Changyu has been listed since In the past few years, the rate of increase is only 20%. It can be said that it is ranked behind among listed companies. Someone immediately bought it at a price five times higher. So what are you waiting for?Sell ​​it immediately.

In this plan, Li Cong intends to leave 10% of the shares to the Zhang family. It turns out that the total capital of Changyu Group is only more than 2 billion. Li Cong needs to pay about 4 billion yuan to buy 90% of the shares. The remaining 10% of the shares will be left to the Zhang family, and the 30% of the shares sold in the Zhang family will be purchased at ten times the price, and Zhang Jingqi will be offered an annual salary of 300 million yuan. He continues to be the CEO of Changyu Group.

Zhang Jingqi was a bit embarrassed to see such a contract at the beginning. Although he was very satisfied with the contract, it would be tantamount to selling his ancestral property. But Li Cong's words also made him dismiss the idea, "Mr. Zhang, yours When the ancestors founded Changyu, it was to let the world know that the Chinese also have their own wines, but what is your current situation? You can only say that you are the domestic bosses. What you have is only medium and low-grade wines, as for the high-end wines. , The difference is too far, give me Changyu, I promise to realize your ancestors' wishes, and will never change the name of Changyu."

This is already the biggest concession Li Congneng has given. The Zhang family is not unaware. Every time the Energy Group acquires a company, he will be renamed and put on the Energy Group brand. But for Changyu Li, he never did that. Li Cong thought. Many, many, such a century-old signboard should not be destroyed in my own hands. I can only let it go further, so that it can stand together with some brands such as Bordeaux and Lafite in France in this world. Maybe it is OK. Beat them.