Extraordinary Genius

The station manager also stunned, Xiaocheng reported that the other party could not be named, the advertising fee is half lower, and now he still offers a million?

Feng Yu went back to the office to discuss it in detail. As for Cheng Baojun, head of advertising department, he became a tea pourer. The chief himself has made a move. Is it his turn to speak?

Before we could talk, the station manager's office was knocked out, and a deputy station manager and director of Channel 3 came in.

“Chief, are you busy? ”

The chief whispered to him, didn't he know to ask?

“Hu, what can I do for you? ”

“Chief, I heard a company came to our station to advertise, see if we could sponsor some money for Channel 3? ”

Now there are only three channels in Central Taiwan, and the fourth channel will only appear in '92. Only the third channel, which was also a terrestrial radio channel opened in' 86, is basically only broadcast in Beijing City. Channel 2 was also launched in '87 and was previously only available in Beijing.

A television station that only plays in Beijing City is naturally much more difficult to charge for advertising. Vice President Hu was also too financially strained to come here to try.

Without waiting for the station chief to make a statement, Feng Yu first asked: “This is Hu Taichang right? Is there anything you can do on Channel 3? The kind that people love to see. ”

President Hu hastily said: "Deputy, I am Deputy. If we want to talk about a good show, our channel naturally does. ”

As a result, President Hu said three or four things, but none of the shows Feng Yu had heard. He hasn't seen it in his last life and naturally won't remember it. Besides, Channel 3 is dominated by theatre. Other shows are not needed for Channels 1 and 2. What good shows can there be? It wasn't until after the stars that there was a good music show, and then there was a great arts channel.

Feng Yu interrupted President Hu's rhetoric: “President Hu, as you know, the reason I advertised on Central Station is that Central Station is a satellite television station, and the whole country can receive the first channel. As for Channel 3, to be honest, I grew up so much, I've never seen it. Let's see, now that Hu Taichang has spoken, I will buy 100,000 yuan for a year's advertisement. You can give me at least three ads a day, each lasting no less than fifteen seconds, any time! ”

Your sister, isn't this Hu Taichang the later radio and television boss? The future power is not small. Feng Yu will spend 100,000 yuan on emotional investment.

Hu Tai Daxi, less than a minute a day advertising, any time, just get 100,000 yuan? There's a hundred grand, and they can have a great show on their channel!

After Hu Taichang left, Feng Yu continued to talk to the chief, and less than five minutes later, someone knocked on the door.

“Jia, you're not here to help channel two, are you? ”

Deputy Chief Jia laughed and took the initiative to hold Feng Yu's hand: “This young man is Manager Feng, he is really young to make a difference. ”

He was just listening to old bullshit. Today, a fool came to the stage, which is Manager Feng of Taihua Company mentioned in the draft advertisement of Xiaocheng. Channel 3 can easily get $100,000 in advertising fees when it can't be sold. Why can't Channel 2 get more?

Yo, isn't this the boss of Central Taiwan later, the advertiser of Central Taiwan, all out of his own hands, this person also has to invest emotionally.

“You must be Chief Jia, you are too proud. What's going on here? ”

Chief Jia said without hesitation: "Our second channel is on Star Channel, and the whole country can receive it. Why not buy some ad slots on our second channel as well? The price will definitely give you a discount! ”

The only impression on Channel 2, Feng Yu, is that "Integrated Economic Information", the predecessor of "Economy Half an Hour," will not be officially changed until the end of this year.

"The Economy Half an Hour" is a very long-lived program. Until Feng Yu was reborn, he still had a good viewing rate. Importantly, the leaders of the country loved watching it. He can be considered the “spokesperson” of the national economic policy!

In that case, Feng Yu deserves some advertising.

“There's no problem with that, we still have some leftover advertising fees. Just show us two ads before and after Comprehensive Economic Information. How much does it cost to advertise? ”

"500,000 a year?" asked Chief Jia. ”He thinks" Serving You "can have a million a year," Integrated Economic Information "can't be too much for half a million a year?

“Yes, but no title, no ad implants yet, so I need you to do a special show for us for at least 10 minutes! Our Windstorm humidifier is the most advanced humidification technology in the world. It is also a product successfully developed after the conversion of the army of two major state-owned factories. It can pay the country a great deal of taxes every year. It can also create a lot of foreign exchange profits, can't it be overstated? ”

Deputy Chief Jia looked at the station chief, and he dared not agree to this. Actually, it's not against the rules, but he can't slap the board in front of the chief, he's definitely going to fight the chief anyway.

“Jia, go back and talk about this later. I haven't finished talking about it yet.” The chief was unhappy.

The director can tell that the advertising fee for this Taihua company is too much, and it doesn't seem to cost all the same. As a matter of fact, Feng Yu was originally prepared for an advertising fee of five million, and both the ice and motor plants were persuaded by Feng Yu.

But only 2.7 million a year for the five periods of Channel 1, including the sponsor of "At Your Service", is only 3.7 million, and there is a balance of 1.3 million. Of course, he is not worried about it.

Anyway, if you can't spend all this money, you should also buy advertisements from TV stations in other northern provinces, spend it on central and other provincial stations. Feng Yu doesn't matter anyway.

But the advertisement on Channel 1, Feng Yu must get it. When the sales miracle of Yan Dance is well known this year, the advertising fee of Central Taiwan will surge, surpassing the local stage, and the auction will start in another two years.

Feng Yu mentioned the advertisement to the chief for several years, but the chief did not agree. Taiwan also thinks that Central Taiwan has such a good platform, it is impossible to pay more for advertising than local stations. Why does Magic TV pay so much more for advertising than Central Taiwan? Why does Nanyue TV pay much more for advertising than Central Taiwan?

Not just because Central Taiwan has not allowed commercial advertising, but now it does, for three years, the advertising fee will necessarily crown all TV stations, and they still have the confidence.

In fact, Feng Yu also wanted to say that the Central Taiwan advertising fee cannot be paid now because it is Central Taiwan. If Feng Yu wants to advertise, he still needs to find a relationship before he can meet Chief Cheng. In Taiwan, Longjiang Province, Feng Yu can go directly to find it. The service attitude is too far away!

But the communication between the two sides was quite pleasant. Feng Yu Dafang didn't care about the money, some small sponsorship, he directly promised, it was only tens of thousands of yuan, leaving a good impression that this investment was too good for the money!

The next day, Feng Yu came to Central Taiwan again. Channel 2 also agreed to Feng Yu's terms. Feng Yu signed advertising and sponsorship contract with Central Taiwan with great pleasure. Three channels, for a total price of 4.5 million, set a history of advertising fees in Central Taiwan!