Extraordinary Genius

Chapter 175 Reverse Central Taiwan Advertising (Demand Push)

The sale of the motorcycle was wrapped up, and Feng Yu immediately started preparing the advertising film. Central Taiwan's advertising contract is in the hands of Taihua Company, and the contract was initially signed and stated that Taihua Company has the right to change the advertising content as long as it is a product sold by Taihua Company and complies with national regulations.

At the time, Feng Yu spent a lot of money, and the sale of humidifiers did bring a huge boost, but Feng Yu thought that there was no need for such intensive advertising to bomb ~ bomb, this is not a health product, the market is not that big, many families have enough one, it is enough to keep the program implanted and two or three sets of advertising, one set of advertising, to replace it with a motorcycle.

Of course, before replacing it, Feng Yu still needs to talk to Li Mingde. What about the advertising fee?

……

“What, the ad cost so much? Five million? It's only been a few days. Why is it so expensive?” Li Mingde shouted.

Feng Yu told him that he wanted to replace Central Taiwan's golden time advertisement with a motorcycle, ensuring that Songjiang motorcycles could get into the sight of the nation's people in the shortest possible time, and greatly boosting sales.

Li Mingde was also very happy. He thought that Feng Yu was doing a really good job. He would remove the advertisement for the humidifier and replace it with their motorcycle. But when Feng Yu said about the advertising fee, Lee Mingdu blew up!

“Five months, five million in advertising, that's a reasonable price.” Feng Yu spread out his hands, looking like I was reasonable.

“Five months, five million, you tell me what makes sense!” Li Mingde roared.

Feng Yu did not panic to take out a form and spread it out on the table: “President Li, look at this data. Since we advertised our Windstorm humidifiers in Central Taiwan, the volume of humidifiers has formed a well blowout, which was the market share in May, in June. The effect of the Central Taiwan ads, that's the fact. Isn't it worth the price to ask about an ad that works so well? ”

“Don't mess with me, your humidifier is patented, no similar product, even if the ad works, you are seriously exaggerating. Besides, you guys are counting the market share. Who knows what's real? Show me your sales and sales and I'll know if it's true or not. ”

Li Mingde had long wondered how many humidifiers he had sold and how much he had profited, but a few times he asked, Feng Yu did not say, and asked Li Shiyou and Hou Haitao too, they were all very tacitly silent.

“Will you show the sales data of the product to outsiders?” Feng Yu asked, “Well, let me show you the sales volume of the wind and rain fan. This is a product that belongs entirely to our Taihua company and can be disclosed to you. ”

Once again, Feng Yu took out the materials already prepared and showed them to Li Mingde.

“Notice that storm fans have advertised in Central Taiwan for a month and their sales have increased tenfold! Ten times!” Feng Yu augmented his voice.

“It just so happens to be in time for the summer, it's special, it can't be used as evidence, and it certainly doesn't cost a million a month to advertise your electric fan! ”

Nonsense, Feng Yu advertised his company, of course, according to his own price, only 200,000 a month, both boosted sales and generated hundreds of thousands of profits, and promoted the brand of Windstorm brand, paving the way for next year's new leafless fan listing.

It's important to make people feel that the electric fan of the wind and rain card is the best electric fan in the country, and even mentioned the electric fan, the first thing people think of is the wind and rain card!

Windstorm fan is also Feng Yu's own, of course he can write randomly, for example, he made a false account.

“Not a million? Take a closer look, the ad cost is a million and a half! I got you a discount.” Feng Yu shouted in a false statement.

“What, 1.2 million? This is absolutely impossible!” I don't believe in killing Li Mingde. Feng Yu would pay such a high price for advertising. Now TV advertising is not that expensive!

Besides, this humidifier belongs to the three parties. Although it is sold by Taihua, the cost of advertising is also proportionally shared by the three companies. He doesn't believe it. Li Shiyou and Hou Haitao also agree to an advertising fee of more than one million a month!

Feng Yu continued to ignore: “You have to consider that our Songjiang motorcycle is a new brand that has not been known at all before. Advertise, ask movie stars to shoot advertisements. Do you know how much it costs to hire big stars? Humidifier, we are the big star Shen Li. If it were you, would you get it? ”

“But we're on a motorcycle. We're on a male star, right? Who are you going to hire? How much?” Li Mingde asked cleverly.

Shit, all the leaders of such a large factory can be cunning old rapists. Feng Yu is such a small tactic that he cannot ignore people at all. However, Feng Yu has other means, which is the sales volume Li Mingde cares about the most.

“Don't worry about that. Anyway, you agreed to pay 5 million in advertising fees. I guarantee that next year's sales will increase by 10,000 units, or at least 130,000 units a year, provided we can keep up! ”

Feng Yu said that Li Mingde had only begun to seriously consider the increase of 5 million in advertising fees for 10,000 units and that the profit the machinery company could share from a motorcycle could be much more than 500 yuan.

Is the TV ad on Central Station really that effective? Why is Feng Yu so confident that a motorcycle without any visibility will achieve 130,000 sales in the first year? With this ad? Or is it Feng Woo's design?

“Are you sure?” Li Mingde questioned.

“Absolutely fine! We can write it in the contract. If we don't make it, I'll give it to Taihua!” Feng Yu patted his chest and said.

“Okay, I'll talk to Hou Factory Manager and Mr. Fu about this. If they don't object, we'll sign the contract!” Li Mingde kept an eye on how much it cost to advertise this humidifier.

……

“Honestly, old man, how much did the humidifier cost to advertise in Central Taiwan?” Li Mingde called Hou Haitao.

“This... Old Li, ask Feng Yu how good it is. I promised Li Shiyou that I would never tell you about it. Anyway, it cost a lot. ”

“How high?” Lee Ming De continues to ask undying questions.

Hou Haitao hesitated and gave his reply: "It is a heavenly price! ”

Is it really that high?

“Five million? ”

“Mmm." Hou Haitao remembered that the ad cost five million, but didn't tell Li Mingde in detail that it was a year, and it wasn't just a set of four Central Taiwan ads, it contained a lot of other content. Not to mention, Feng Yu told them that if the ad performance declines, it can be replaced at any time, and the advertising fees invested can be refunded.

None of these Li Mingde knew, he listened, the humidifier really cost more than 5 million advertising fees, turns out Feng Yu didn't lie to him. Since Li Shiyou and Hou Haitao dared to agree, he dared to agree this time too!

After signing the supplementary agreement with Li Mingde, Feng Yu took the check.

Who says Central Taiwan's ads can't be resold? ~ ~ Favorites, recommendations, thank you