Extraordinary Genius

Central Taiwan hosted this bidding party by the Advertising Department's Chaobao Army, and of course, their deputy chairman ~ the chief also came to sit in town. Feng Yu felt that the deputy ~ long had come to speak, saying a great deal of nonsense and talk. These words are appropriate anytime, but they have nothing to do with today's theme!

Cheng Baojun told us about the change in advertising contract this year. The first is that this year's advertising contract will only run until the end of January next year, regardless of how many months you had originally contracted this year.

The second is to increase the advertising fee by an average of 30 percent, of which the price of one of the four ad slots in Feng Yu's hand increased by 50 percent!

The third is the advertising period purchased this year, which will still have the right of first refusal next year. This is an interesting one, not to mention a fixed price increase, just like this year. Feng Yu guesses that next year's advertising contract will definitely change, just wondering if the auction bidding model will be opened in advance.

After listening to Cheng Bao Jun, everyone was whispering. Feng Yu looked at Zongqing first and asked: “Mr. Zong, how much has the advertising cost of your company increased? ”

Zongqing frowned and sighed. “Thirty percent, how come it's so much higher! ”

Their company was already very tightly funded, and they needed money everywhere to expand their plants, buy new production lines, buy more raw materials, expand production, etc. He guessed the advertising fee would go up, but he didn't expect it to go up so much, 30 percent, much more than he thought.

“Thirty percent, not much. ”

Listen to Feng Yu's relaxed tone, Zongqing first asked: “Not much more than 30%, how much has your company increased? ”

Zongqing just noticed the increase in advertising fees of his company, and didn't listen carefully to other companies.

Feng Yu slapped: “Not much, 50%! ”

Hiss ~ ~ ~ ~

Fifty percent isn't much? The highest price increase this year is 50 percent, right? Is this Feng always not going to go on buying advertising, or is he really rich to the point where it doesn't matter?

“Mr. Feng, I remember you telling me that your company has more than one ad, right? ”

Feng Yu broke his finger and said: "Yeah, Central Taiwan has a set of four ads, all up 50 percent, two sets of two ads, up 10 percent, three sets of one ad, up 10 percent. This year's advertising expenses will have to exceed five million. ”

Zongqing, open your eyes first. How much does the ad cost? Five million?! Again? Did they spend more than $5 million on advertising last year?

“Mr. Feng, how much does your company spend a year running ads? ”

“Not much, Central Taiwan, local stations, newspapers, celebrity endorsements, maybe 10 million this year. ”

Zongqing can't even close his mouth. It's about 10 million yuan. Look how easy he is. It's like spending a thousand yuan.

That's when he felt that yesterday Feng Yu said he could take out $18 million, not brag, but he really had the strength!

Working with such a powerful company is both a good and a bad thing. Said it was a good thing, because strong companies, not bad money, and generally hard doorways, Lehaha company can get faster development speed; said it was a bad thing, because strong company bosses, usually have a strong desire ~ desire, very likely to find a way to annexe his Lehaha company.

He wanted to make Lehaha grow faster, but definitely didn't want to make a wedding dress for someone else. The least this company can do is count on him!

“Boss Zong, wait, call my company's first ad slot.” Feng Yu raised his right hand and said aloud: “Taihua Company renews the contract. ”

Everyone turns to this naive voice, which is one of the most expensive contracts for advertising today. A lot of people find out how to yell at a young man, looks like about 20, right? Who's this old Taihua guy? Why didn't he come in person? He's the boss's son?

Soon, another advertising period with a 50% price increase appeared. Feng Yu raised his hand again, and Taihua Company renewed its contract!

This Taihua company is very rich, the advertising fee has risen by 50 percent, and he's not even renewing one?

And then the third price increase is 50 percent, and the fourth price increase is 50 percent in a row, and to everyone's surprise, it's all Taihua's, and it's all renewed!

That's when everyone remembered, isn't this the advertisement for the Songjiang motorcycle? Is this Taihua Company, a subsidiary of Songjiang Motorcycle Plant?

A total of six ad slots with a 50 percent price increase, four of which were taken down by Taihua and the other two were all renewed, none of which was abandoned.

Last year, the power of Central Taiwan advertising began to manifest itself, and all those advertising in Central Taiwan received great returns. But there are also individual cases of bad luck, because of product quality problems, resulting in losses and rising advertising fees, and they had to give up renewals and instead serve advertising on provincial platforms.

Not all business owners are as superstitious as Feng Yu about the advertising performance of Central Taiwan, and not all products can make a lot of money by advertising in Central Taiwan. Some products, with obvious geographic characteristics, are the best value for money when advertising in major markets.

After the first round, today's bidding meeting is over, afternoon capital verification, signing contracts, tomorrow are the advertising slots that interested companies come to compete for.

The contract was signed not according to the chronological order of advertising broadcasts, but according to the high and low advertising costs, so Feng Yu first walked into the advertising department office and signed a renewal contract with Cheng Bao Jun. The contract expires next January. It is expected that at the end of December this year, next year's advertising bidding meeting will be held, which is also different from the time of previous life.

“Chief Cheng, how did I find out that you at Central Taiwan seem intentionally targeting our Taihua company, why did our company have the highest percentage of advertising price increase?” Feng Yu deliberately asked when signing.

“President Feng, that's not what you think. Our rate of increase in advertising fees is also measured by viewership. Your company's advertising hours are the highest viewing period, and of course, they're up a lot. You see, your advertising fees for two and three sets are up a lot, right? ”

Shit. Can two and three sets of viewership compare to one? Three more ground-based channels, not even on the stars!

“Chief Cheng, this will put a lot of financial pressure on our company. ”

Cheng Bao Jun heard, Feng Yu there is an extra requirement. If Feng Yu doesn't sign, then even if he sells the ad to another company, the leader will have an opinion on him and think he can't!

“Feng always has something to say. Everything is well discussed. ”

“Well, the ads haven't been renewed for a few hours, so don't ask too much, sell it to the three of us.” Feng Yu showed Cheng Bao Jun the place where he had circled.

Cheng Baojun's eyes widened. Didn't you just say your company was under a lot of financial pressure? What the fuck, you gonna buy three more ads? What about the basic trust between the good guys?