Extraordinary Genius

“Mr. Feng, you're back.” Wu Zhigang returned to the company and saw that Feng Yu was having a tea chat with the company people. He looked in a very good mood.

“Well, how was your trip?” Feng Yu asked with a smile.

Although Wu Zhigang is already a deputy manager of Taihua Trading Co., Ltd., he still works hard. When the company is busy, he also travels on business, and has no complaints. This is very satisfying to Feng Yu.

Well, the kid is probably going to get married next year and give him a full appliance. Feng Yu will never be unjust to his own people.

“President Feng, this is a great idea. Advertising near kindergartens and elementary schools, Lehaha's sales are slowly rising.” Wu Zhigang said excitedly.

Since Feng Yu joined Fengle Ha Ha, Le Ha Ha's sales rights in the three northeastern provinces have also been taken over. Although Lehaha advertised in Central Taiwan last year, the Northeast side of the market is almost empty due to production problems.

Central Taiwan's advertising alone is not enough to quickly stimulate Lehaha sales growth. After consideration, Feng Yu asked Taihua people to notify distributors everywhere to advertise near kindergartens and elementary schools. Parents picking up their children will naturally notice when they see Lehaha's ad slogan.

The market positioning of Lehaha is originally children's oral liquid, and the advertising slogan is also: drinking Lehaha, eating is fragrance.

Parents of these kids, they climb each other, who's learning better, who's taller, etc. Meals for children have always been a problem for many parents.

Would a child have had a problem not eating in the past few years? You don't eat, you're hungry. Now that things are better at home, Grandma and Grandpa can't help but starve their children.

And when an oral liquid specifically designed for children who don't like to eat comes along, especially when they hear about who and whose children drank this Lehaha oral liquid, eating is no longer a problem, do you think other parents will buy it?

Coupled with the credibility of the Central Taiwan ads, Lehaha's sales in the northeast soon opened.

Wu Zhigang went on a business trip to Shenzhen this time to check on the sales situation there, and the results also made him very satisfied.

This means of advertising in front of kindergartens and elementary schools is certainly not what Feng Yuling machine came up with right now. In fact, this is the idea they came up with in the beginning of Zongqing. I like to use this technique when making new product promotion in the previous life.

And Nestlé coffee, which is also being promoted on campus, is slowly becoming a domestic coffee drinks giant. It also includes Kang Shuanfu's drinks, unified ~ unified drinks, etc. This promotion, low cost, mainly by mouth, but the effect is very good, caught the main consumer population.

Feng Yu not only asked Taihua to do so, but also called Zongqing to notify distributors everywhere to do so first. He is a shareholder of Lehaha. Lehaha makes money, that is, he makes money.

Zongqing was also suspicious of this marketing method at the earliest, but after using it, it turned out that the results were really good. There was a slight backlog of products due to the expansion of production capacity, but all of a sudden, they all admired Feng Yu!

Of course, the compliments of the other party Feng Yu, these compliments, Feng Yu happily accepted. However, Zongqing first their exaggerated vocabulary is too scarce. It should be given to Lehaha company. No, add a "compliment to General Feng” training to all the companies involved by Feng Yu...

The company is very effective and the financial situation is no longer overstretched. The other day Zongqing not only made up all the salaries owed to employees by Lehaha, but also paid a bonus to make all employees more energetic.

At this rate, Lehaha's just expanded capacity will soon not be enough. Zongqing first discussed with others, decided to expand production capacity again, take advantage of the opportunity to completely occupy the children's oral liquid market, let other products follow the wind, can only rely on Lehaha's snort.

Feng Yu has absolutely no objection to this. Although it is a little early to expand, it is not blind. Feng Yu even maliciously thought that it would be better for him to continue to invest because the expansion was too fast and the funds were tight again.

Feng Yu encouraged Zongqing to pay attention to market layout and consider transportation issues. If it was to be expanded at the original site, it would be better to build a new factory, such as near Jingcheng, which could radiate the entire northern market, as well as Jinling, which could radiate the Northwest market, preferably with a branch in two or three provinces, so as to monopolize the national oral liquid market for children!

But I don't know if Feng Yu's tone is too urgent or if his attitude is too enthusiastic. Zongqing thought about it first and decided to postpone the expansion of production capacity until next year, which makes Feng Yu regrettable.

In fact, with Lehaha's financial situation, the production and sales are very reasonable. If a new plant is to be built, it will be necessary to continue the capital injection.

Zongqing can't invest more anyway. If you want to continue investing, you should make Feng Yu's shareholding ratio higher, which Zongqing is very reluctant to do first.

Lehaha was founded by him. Feng Yu now holds 40% of the shares and is willing to make him a legal person and general manager. But if Feng Yu's shareholding ratio exceeds 50%, can he still decide Lehaha?

Zongqing first heard that Feng Yu first joined Iceland Machinery Company, started as a small shareholder. Now, he has become a major shareholder of Iceland Machinery Company, and I heard that he was having an unpleasant time with the city.

With this foreplay here, Zongqing should of course be wary of one and two first. He also told the two original partners that Lehaha will certainly make a lot of money in the future. This share can never be sold, afraid that the two partners will sell the shares to Feng Yu.

In fact, Feng Yu didn't really intend to rob the power of Zongqing first. In previous generations, Zongqing was able to beat Lehaha into the giant of the beverage industry, even the leader, and the ability never said.

Feng Yu doesn't have that energy, taking into account so many aspects, his favorite is to invest in the finance industry, this is his old business, and he just needs to seize a few opportunities, he is confident to double his assets a few times.

Holding Lehaha, although it can still put Zongqing in charge of management first, will inevitably affect the other party's motivation, maybe even leave Lehaha and re-create another brand. In previous life, there were quite a few bull people like that.

So unless Zongqing asks for it first, Feng Yu is not going to continue to invest in Lehaha. His goal is to participate more in companies that will definitely make money in the future. For example, if he shares in 10 companies that will make money in the future, even if each company has only 20% of the shares, then he will make twice as much money as the others, so don't worry.

Of course, Feng Yu would be happy to invest if others were willing to sell him some more shares, such as the current Lehaha, such as the future penguin, Qiandu, etc.

Feng Yu also understands what Zong Qingxian means. Lehaha's profit festival climbed this year and may even exceed 20 million sales this year. And in previous life, next year will be the real rise of Lehaha.

By the end of the year, Lehaha's loans would surely be repayable, even with a surplus of funds. So building a new plant may not be enough, but you can continue lending. This way, Zong Qingxian's shares do not need to be diluted and can continue to control Lehaha.

Feng Yu exclaimed, Zongqing still didn't know him well enough. In fact, if Feng Yu came to take control of Lehaha, what he didn't necessarily do was better than Jongqing, and possibly worse than Jongqing.

Of course, Feng Yu also remembers some of Lehaha's failed products. When Zongqing wanted to promote them vigorously first, he would definitely jump out and stop them. If I hadn't failed on coffee cola and tea drinks in my previous life, Lehaha would have been bigger and earned more!

This is fine, Feng Yu still enjoys himself...