Extraordinary Genius

When meeting the next day, Vice Mayor Xu still strongly disagreed, thinking that this was a great joy and a waste of money. Feng Yu is rich, he can invest in other industries, or simply donate some to the city.

And the city ~ long tone has also changed, I think that expanding the motorcycle project is OK, but not the car project. Finally, it was decided that Zhang Ruiqiang could communicate with Feng Yu, sell the mechanical company's automotive project to Feng Yu, let Feng Yu re-establish a company, carry out automotive business, continue to invest in the mechanical company or something, it is not necessary.

Mayor ~ obviously wants this investment, retains track record, and doesn't want the shares of the machinery company to continue to be diluted. As for the words of Deputy Mayor Xu ~, Zhang Ruiqiang chose to ignore them.

……

“What, the city said they could sell me a mechanical company car project? Is that true?”

Feng Yu would not have been willing to use the brand of mechanical company had it not been for the fact that the private sector could not have obtained the license plate for the production of the car at all. If the city really sells him the whole automotive project, it's worth considering.

“For the time being, this is the opinion, but in detail, it is still to be discussed. The establishment of a motorcycle factory, which the city agreed to, also expressed support. The premise is that we must also promote Ice City and that the headquarters of the machinery company will never be able to move out of Ice City. ”

Zhang Ruiqiang felt that the mayor's opinion was also good, divided the project into two parts, the performance was still there, and a lot of risks could be avoided, but I just wondered if Feng Yu could agree. But as it is now, Feng Yuba can't do this.

Zhang Ruiqiang was one of the city's leaders who knew Feng Yu best. He immediately reacted. Without the help of the city, Feng Yu could not get on the horse car manufacturing project. If it weren't necessary, Feng Yu probably wouldn't want the city to participate at all.

At first, he ran through these formalities, but used a lot of relationships in the city, even he went to Province 1 for help before getting the approval. Now Feng Yu seems to have taken advantage of the cheap, the mechanical company sells the project, but it is also up to the shareholders, the city can not take advantage of any cheap!

“Zhang Shi ~ Chang, don't say much, I accept this condition. I'm going back to Lee Ming De to figure out how much the car project is worth.” Feng Yu said hastily.

“Wait, you really like the automotive project so much? Especially when you're talking about cars. Is there really such a big market?” Zhang Ruiqiang grabbed Feng Yu.

“I can only say that the market will grow in the future, but I am not really sure that I will succeed. But one thing I know is that if I don't do it, we won't have an autonomous brand in Huaxia in the future, and I'm doing it for the country.” Feng Yu looked very noble.

“Don't you dare. Are you so conscious? Besides, if the proportion of automobile imports in our country has fallen rapidly in the last two years, how can it, as you said, be occupied by foreign automotive companies? ”

“So, Zhang Shi ~ Chang, I'll just say a little bit. Why is the proportion of cars imported in our country declining? It's our capacity boost. And what part of the improvement? It's a joint venture. What is the brand of JV? It's Volkswagen, it's Honda, the best seller, and it's these foreign brands of cars. Just like those business cars purchased in the city, not all of them are foreign brands. What about our original Magic Dollar? ”

Zhang Ruiqiang stunned, yeah, once national pride, where is the Mondo car?

Shangqi is now the main brand of the joint venture company, which is a foreign brand. Although the sales festival climbed to resist the invasion of imported cars, the original Mondo car seemed to slowly fade out of sight.

This was the case in previous life, not only the Magic Dollar, but also the Red Flag Car, and so on, our native national brands slowly disappeared. When the national automobile develops and wants to revitalize the brand, but finds that the Chinese have no awareness of the brand, how can it be easy to revitalize it?

“Zhang Shi ~ Chang, do you know how important the brand is? Let me put it this way, there are foreign companies that want to acquire my Feng Yun brand right now, do you know how much they are offering? ”

This is not Feng Yu's fault. There are really European and US companies that want to acquire the Feng Yu brand. They think it is a high-tech appliance brand. If they use this brand to produce other appliances, and guarantee that they can use less advertising fees, they can achieve great publicity results, because now consumers subconsciously believe that the Feng Yu brand is synonymous with high-tech appliances.

“How much?”

“A hundred million dollars! ”

In fact, this $100 million is not just a brand of storm cards, but also includes patented technology for storm card humidifiers and storm card leafless fans and factories in Guancheng. Although the brand value is high, it is not as high as Feng Yu said.

Hiss ~ ~ ~

Zhang Ruiqiang looked at Feng Yu with surprise: “A billion dollars?! Is the brand really that important? ”

Feng Yu nodded forcefully: "Look at our brewery, iceberg beer, iceberg and its surroundings. Isn't the beer in Lin province tasty? But even if they were cheaper at wholesale prices, those retailers wouldn't want to buy because it wasn't easy to sell. We Icelanders, we only buy Icelandic beer! This is brand awareness, brand value! ”

“Well, I don't have to say much, I'm going to create my own car brand, so the original Songjiang brand won't work. Why don't Zhang ~ Chang and the city study it and sell me the whole Songjiang brand, including the motorcycle project? ”

Zhang Ruiqiang glanced hard at Feng Yu: “Don't even think about it! ”

The car project is not good in the city, but the motorcycle project is very good in the city. As can be seen from Ice City, the winters are cold and cold, and people are whistling on motorcycles. In the first quarter of this year, sales of Songjiang motorcycles climbed even more sharply, and the market exploded, and it is already expected to reach 200,000 units even this year.

After Jinling's factory went into production at the end of the year, it could catch up with next year's market expansion. Besides, he has also learned that the motorcycle project is going to launch 100 rows of motorcycles, the price is going down, the sales volume is going to increase, and there is a wide range of products that can be expected to make money on motorcycles.

Though one trip to Mado motorcycle factory, the output of one factory was not too high, only 50,000, workers needed training in the first period, and the production capacity could not be fully loaded. After two or three years of development, it was certainly a chicken laying down golden eggs.

This Songjiang motorcycle, two or three years later, in the words of Feng Yu, that is that the brand is worth a lot of money, now sold to Feng Yu, absolutely not!

Feng Yu suddenly regretted something. He shouldn't have told Zhang Ruiqiang so much about the brand, let alone bragged about the brand value of the Feng Yu brand.

This car has a new brand, and it's going to start all over again, and it's going to be even harder to start.

But it's harder, Feng Yu also has to do it. During the eighty-fifth period, the economic growth of the country was high enough for the world to take sides, and the consumption capacity was greatly improved, with the emergence of a large number of future famous millionaires. And this is also the most relaxed period of policy. After a few more years of development, it can be almost as good as the next generation of Jili. How can Feng Yu be satisfied?

Even if the conditions in the city are a little harsh this time, he has to bite his teeth and promise!