Extraordinary Genius

Island State, Sony Headquarters.

“What happened, in the second quarter, when our Walkman sales fell, how did Sales do it?” Daiga Noriyu was very angry, especially today's meeting, and he was scolded by the president.

In stark contrast to the decline in Walkman sales, AIWA's product sales exploded. AIWA used to be their holding company, but because of years of loss and never getting better, there was a lot of money with Sony. Plus Sony needed to remove some bad assets because of the economic crisis, so they sold their shares of AIWA to Feng Yu for a modest price.

But they didn't expect that AIWA would have developed a new product by then, and Liu Shengzhao had not reported it to him. If he knew that AIWA had successfully developed this new product, he would never sell his shares in AIWA. With such a good new product, AIWA will lose and win this year and will definitely get rid of negative assets in three years.

Especially since Sony has a strategic cooperation agreement with AIWA, which makes it clear that we need to stay competitive and resist the rise of other brands together.

Now, this seems to be a success, and other brands are listening to it, and there's nothing left to compete with. But Sony never wanted AIWA to go beyond that, at least in the second quarter of sales, and AIWA's going to be fighting Sony this year. What about next year?

The biggest anger was that when he sold his shares in AIWA, everyone was complimenting him, saying that he sold a losing company at a high price. But today AIWA has just gained momentum, and they are turning their backs and accusing him of making a mistake!

Was it a mistake in his decision, when everyone agreed? I'm just the vice president. If the president doesn't nod, can you directors succeed without nodding? Thanks to all of you, why is the black pot on my head?

Sales Department ~ Long standing in front of Daga Noriyu, bending over, bowing his head, let Daga Noriyu's spitting star crumble him. Dahe Noriyu scolded for a while and let the Sales Department ~ Director explain why AIWA's market share suddenly increased, where exactly did it do better than Sony.

Turns out AIWA also has some old-fashioned production lines that produce monomagnetic heads, that is, only sound, no sound recording, which makes AIWA much less expensive, which is just right for the market in Huaxia at this time. Feng Yu made it clear that although the Huaxia market has gradually opened up audio recording, it is not open to all regions. Instead of recording, it adapts AIWA's voice to any part of Warsaw.

Besides, people listen to it with their own hands. There is very little recording, and listening to it with their own hands is far less effective than a big head recorder.

And AIWA's BEE technology, which makes the sound clearer and more authentic, makes people who like music more willing to choose AIWA, and even headphones, AIWA technology has begun to catch up with Sony, which has led to a decline in Sony's market share.

The most representative of these are the island markets and the Huaxia markets. From an island market point of view, AIWA itself is more recognizable, with good products, sales volume revival is acceptable to them, but in Huaxia market, how could AIWA suddenly explode, even leaving Sony's products almost unnoticed!

Originally AIWA had tried water in Huaxia, but at that time it used AIWA's brand, and the market had no awareness at all, so it simply gave up. But after the establishment of Xiangjiang Aihua Company in Xiangjiang last year, it was only about a month before he re-entered the mainland Huaxia market with the Aihua brand, which had completely suppressed Sony.

After analyzing it, they thought there were several reasons: First, the name Ewa is more likely to attract the approval of Huaxia people, they would think it was Huaxia products, the advertisement phrase "Ewa Appliances, I love Huaxia” is very good; Second, Ewa's product positioning is not just a cassette player, it is mainly focused on learning supplies, and this also led many parents to buy carry-on listening to foreign languages for their children, preferably naturally the Ewa cards on the advertisement to accompany them; Third, Ewa actually shamelessly used carry-on audio quality comparison, especially the products they use are Sony's, this comparison, more prominently Ewa's audio quality is better, making those music fever friends give up Sony, and choose Ewa cards!

There are a number of other reasons, which are not very major. For example, Edward has a well-developed sales channel, but in a week, it will be distributed to major cities around the country. It will also be accompanied by TV media advertisements and soft text advertisements in newspapers, and advertisements will be invested heavily. What else is more profitable for a Distributor, who is more willing to sell the Edward Walkman, etc.

After listening to his subordinates' debriefing, Daiga Noriyu asked heavily: “So what's the explanation from Europe and America? ”

In Europe and America, the boss of listening with you has always been Sonny, and now suddenly AIWA catches up to you. Do you have any of the reasons you analyzed in Europe and America?

AIWA also advertised in Europe and the United States, especially highlighting the quality of the sound. And AIWA's carry-on actually abandoned the traditional black and silver color scheme and produced a batch of colors that looked great, making AIWA a first choice for many girls.

Neither did Sony think of this, which leads to lagging behind AIWA in terms of both of the most important aspects of appearance, quality, and even the new products they launched this year, and the market response is getting worse and worse.

What worries Dahe Noriyu even more is that, since Liu Sheng Zhao can hide such important news and launch new products immediately after the Huaxian stock, they definitely have more than one new product. If they continue to launch better quality next year, isn't this the position of the market owner who listens to them?

If that were the case, it would be tragic. He had been called upon to succeed him as vice president after the president had decided to buy the Colombian Film Company, which had strained the company's finances and even started to lose money. And he's a shareholder director of Sony himself, with great opportunities.

But if Sony's position as market owner is abandoned, or because he insists on selling his shares in AIWA, let alone becoming president, the position of vice president may not be preserved!

No, AIWA can't be so smooth and big. AIWA has a strong point. It has to be pressed to keep it honestly behind Sony and block other competitors for Sony.

It is also his fault that he has been following the console project with Nintendo all this time, leading to a relaxation of the Walkman listening program, otherwise he would never have given AIWA such a chance to rise so quickly!

Dahe Noriyu suddenly wondered, why did he sell AIWA's shares when all the directors agreed? Because AIWA has huge liabilities, liabilities are more than a dozen times the assets!

Originally in Sony's face, those banks also had shares in AIWA, so they didn't chase after AIWA for repayment, but now, can they chase after AIWA for repayment?

Without liquidity, without money to purchase raw materials, see how AIWA develops.

Fight us, Sonny. That's death!