Extraordinary Genius

On July 1st, several time slots in Central Taiwan were all replaced by ads for Windstorm VCD and Edward VCD.

This ad seems very fresh to everyone. A small disc can be placed in a player and, like a video recorder, it can play a clear video.

Particularly amazing is that the head of the disc, much smaller than the tape, is much smaller than the LD disc, but with a higher degree of clarity than the tape.

The CD-ROM can be stored in a small box, which is easy and convenient to store and saves space. Especially as you can see, this also has karaoke features that you can sing with.

What kept us all going was that Sun Nam and Na Ying actually followed the on-screen MV, sang their own songs and enjoyed themselves.

The advertisement for Windstorm VCD is: Windstorm appliances, technology changes lives.

The advertising slogan for the EWA VCD is: EWA Appliances, Mastering Core Technology.

The two brands think, the same product, gives people a sense of needlepoint opposition. Though advertising is dense, few people buy it.

Half a month later, Feng Yu asked, no dealer booked next month's goods, the market echoed, not too enthusiastic.

Feng Yu was somewhat curious, did he advance the appearance of the VCD, no one liked this product? Previously on Wanyan VCD, it was just over 10,000 units in the first year, and most of them were bought back for research by various electronics companies. After three or four years of development, the world exploded!

The first of these islanders was the smartest, most successful study and patented, completely depriving it of its profits. Still, the island nation did not apply for a patent in Huaxia, so in Huaxia, there are still a number of companies competing, which can be described as a scene of deer hunting.

Wanyan soon defeated in the market competition, some of which were slightly famous, such as Xin Ke and Aido, because they didn't understand technological innovation, and then they were gradually crushed by foreign DVD products, eventually leaving the market.

Based on the history of previous generations, VCDs will be available next year, selling more than 10,000 units, then multiplying each year, crushing traditional video recorders a few years later. Feng Yu thinks that the advertisement is doing well, the coverage rate is good, and the stars are invited. How can the sales volume not improve?

Looking at this, it would be nice to have 10,000 units sold in a month, but the production of wind and rain VCDs alone is 50,000 units for a month, the product is seriously backlog, let alone make money, and we need to reduce production in order to guarantee the principal.

The publicity hasn't arrived? Didn't you realize the benefits of VCD? Feng Yu thought about whether distributors, did not grasp the sales focus, went to those video studios to sell, they were also the main buyers of previous generations.

Feng Yu called to pay Guangzheng, paying Guangzheng relaxed breath, Feng Yu appeared, this VCD, sales volume was not at all expected.

Gongguang was trying to talk to Feng Yu. Did he also start advertising abroad, stimulate sales, or cut production first, guarantee profit, at least not lose money?

……

“Is our market wrong? We're targeting Karaoke, and this is actually a new video recorder?” Jiang Wan said violently.

As soon as Feng Yu slapped his head, maybe he really made a mistake. Feng Yu understands the focus of the publicity. Foreign countries attach great importance to the family because they don't usually live together and love to get together on weekends.

This VCD, the selling point of the publicity could be - Home Theater!

The core selling point is that it is cheaper than a large LD disc, clearer than a traditional video recorder, and the disc is smaller than the tape of both products.

Why don't you make a comparison between the ad and the video player? VCD vs. LD Big Disc Size?

“Brother Fu, how can people quickly know the advantages of our products?” Feng Yu is looking to Fu Guang for instruction.

Fu Guangzheng had some accidents. It was always Feng Yuna's idea. I actually asked him today. He couldn't help but be a little proud of the way they propagated, and they paid for their families in many ways.

“The quickest way, naturally, is through crazy propaganda, highlighting focused propaganda. But we're already running ads in Central Taiwan, and this density is not too big, but it's not small. If possible, swap the Windstorm Super Fan, Edward, and the Golden Hour ads with each VCD. ”

“That's fine. I'll talk to Central tomorrow.” Feng Yu nodded, it was all his own product anyway, it was normal to change the focus of the promotion slightly, not all of the promotion was a brand.

“In fact, the quickest way for a new electronic product to be accepted is for electronics manufacturers to accept the product first and say the benefits of the product from their mouths. ”

“Let our competitors praise us? That's not likely, is it?” Jiang Wan frowned, who would praise the competition? If it was him, it wouldn't have happened anyway.

Feng Yu suddenly asked, “What if they accidentally praised, marveled, and were caught by reporters? Or do we use their mouths to compliment us? ”

“Brother Feng, do you have a solution?” Fu Guang is looking at Feng Yu, can't Feng Yu think of a solution so soon?

“What do you say we run an exhibition? And just take our products and go to foreign electronics fairs, okay? ”

“Exhibition? There doesn't seem to be any relevant exhibitions abroad. There are domestic exhibitions, but they are not large enough to attract representatives of major foreign brands.” Jiang Wanmao was quite familiar with this aspect. He attended the relevant domestic product exhibition more than once.

Feng Yu smiled and said: “Without the exhibition, we can do it ourselves. Brother Fu, can you please invite some brand representatives from Europe, America and Asia? Better get some weights. I am responsible for the island State side and the Eastern European side. President Kang, the domestic electronics manufacturer, you're the one who invited him. ”

On the island side, invitations were sent in the name of AIWA, and some companies might give face to participate. On the Eastern European side, leave it to Kirilenko. Kirilenko will still give this face.

In this way, plus the domestic, maybe hundreds of companies, big or small, could come over and make the scene.

In such a big scene, foreign companies can come to the exhibition, can you get the name of a country, on the Central News?

The location of the exhibition is in Ice City, which may also offer a free venue in the city. Booths can also be rented, which can also make money.

But when Feng Yu proposed to come to Iceland, Pai Guang was shaking his head. He felt that only three places were more suitable: Beijing City, Magic City and Yangcheng City. Ice City is too remote and development is far from good for these three cities.

Feng Yu also considered it, but he found that only Ice City could achieve the fastest speed. Jingcheng, Demon Du, Yangcheng, he also needs a public relations government ~ government, he has to attach an official hat to the exhibition to improve the grade.

If it was Ice City, all he had to do was say the benefits. Zhang Ruiqiang would definitely support him, and those three cities would be hard to say. Besides, this is also a good opportunity to promote Iceland.

So the three decided to start inviting people to the show, and Feng Yu returned to Ice City that day to lobby Zhang Ruiqiang...

“What, are you hosting an electronic consumer goods fair? Or international? ”

“No, it's held in the city or province, and it would be better if it had the name of the country. ”

“What's the use of this?” Zhang Ruiqiang looked at Feng Yu, didn't he let the city advertise him again?

“Advertise us in Ice City. Think, what a wonderful opportunity for so many foreigners and major domestic manufacturers to come to Iceland. ”

“Is this a good opportunity?” Zhang Ruiqiang glanced at Feng Yu. I always thought it was not as simple as Feng Yu said.

“Of course, Sony, Xiaoxia, Edward, Toshiba, Fujitsu, etc. from island countries, Bay electricity accumulation, Hongji, etc. from Baoshima, etc. and rice countries are all major international brands in the field of electronic consumer goods. Are these brands exhibiting, or are they not a celebration? ”

Zhang Ruiqiang was somewhat surprised. Although Feng Yu said a lot of brands, he hadn't heard of them, but like Sony in the island country, he still heard of them. It was all a large multinational group company. How could Feng Yu invite them?

Speaking of which, the companies in the island countries, who were invited by AIWA, had no intention of coming. But Liu Shengzhao said on a television station in the island that their company had developed a time-bound product that was ready to go to market. This product will change the world in the future, leaving other consumer electronics companies in island countries with nothing but expectations.

Speaking out of such arrogance has also elicited refutation and irony from other companies. Of course, Sony and other companies are also very curious, what kind of VCD is that really as good as Yoo Seung Jo said?

And they came this time, and there's actually another purpose, which is to show the sophistication of electronics in their island countries, and let the backward Huaxians see that the island countries are the smartest people in the world, and the products that are made are the best in the world.

It both promotes the strength and brand of the island country and strikes the confidence of Huaxia people, while also taking the opportunity to expand their sales in Huaxia, much more!

Especially since they heard that there are E-consumer companies from Europe and America coming to the exhibition, they also want to see the technology of those companies and, by the way, hit the companies from Europe and America, so that the companies from Europe and America know that the companies from the island countries are amazing!

The arrogant islanders, they're all here.

And Pai Guang is telling the European and American consumer electronics companies, island countries and other large companies to join us, aren't you coming? At first glance, Sony and the rest of the company were involved, and I'm sure this level is not low. Besides, this is a great opportunity to enter the Huaxia market. Huaxia has more than a billion people. What a big market.

In just five days, more than fifty companies responded, expressing their willingness to attend the fair and arriving early at the fair.

“Leader, this will be our most successful exhibition in Huaxia's field of expertise, unprecedented. And after this success, we can continue to host and form a brand next year, which is very beneficial to Iceland's development. You know, the big companies came to see that Iceland had good transportation, a good industrial base, and it was normal to invest in a factory or something? ”

“Is it really that simple?” Zhang Ruiqiang was somewhat unbelievable. Feng Yu portrayed the scene, which was wonderful.

“Easy, of course. Besides, even if they don't invest in building a factory, so many companies come, can't each come with less people? Accommodation, transportation, etc., is it also a big income? And we set up the show site. The booth is not used free of charge. The rent is to be paid. Is the rent an income?” Feng Yu began to lure.

“But we don't have such a big show in Ice City. Didn't you say the show was going to be over a hundred companies? Even if a booth is five square meters, plus reserves and walkways, it's at least a thousand square meters away. Where do we have that much space?” Zhang Ruiqiang frowned and grieved.

He told Feng Yu that the exhibition had moved, but Ice City didn't even have a place for such a big exhibition, what can we do?

Feng Yu sighed. There is no convention center in Iceland yet. It is a bit difficult to host a large exhibition. Now the final solution is to build a simple shack on the football field, but that's too LOW, seriously affecting the city image of Iceland and even Huaxia.

Secretary Liu came in at this time to deliver tea to Feng Yu. He hesitated to look at Zhang Ruiqiang and said: “Leader, I know a place that should be big enough to host this exhibition. ”

“You know where? ”

“Didn't we just fix a mall on the power side? There are five floors, each floor has more than 500 square meters, the main body is now finished, it's not open yet, should be enough? But that belongs to the province. ”

Zhang Rui Qiangxi: “I'll take care of it! You inform the government team immediately that the meeting will be held in half an hour. Also call the leaders of China Merchants Bureau, Urban Construction Bureau, Transportation Bureau, Police Bureau, Sanitation Bureau, Foreign Affairs Bureau to meet. ”

“Wait, leadership, Urban Construction ~ Bureau don't need it? Look, there's a real estate development company underneath Ice City Pharmaceutical Group. The renovation level is good, so leave it to them.” Feng Yu stopped Zhang Ruiqiang's secretary.

Zhang Ruiqiang shook his head: “You, you won't let go of any money. All right, let's not notify the City Building Bureau yet. Go on, tell them who's late. Don't blame me for disposing of him! ”

Next, Zhang Ruiqiang asked Feng Yu some questions, such as what countries there are, whether there are any that state relations do not deal with, whether there are any taboos, etc.

Feng Yu was sweating a great deal, running an exhibition, and so much trouble. Fortunately, he didn't do it himself, otherwise something might go wrong.

The first floor is empty, the two, three, four, five floors arrange the booths of each company. Feng Yu fixed the best position near the stairs, leaving them to his own company. Others, wait until the other company people arrive.

However, Feng Yu hung the banner requirement, which Zhang Ruiqiang negated with a black face. You hang up the banner, and everybody else hangs up. What's that show gonna look like?

Feng Yu is sorry, so I can provide two red lantern-like balloons at the door for free, okay? It's free and looks celebratory.

“No banners! ”

“No problem." Feng Yu answered with pleasure.

Need a banner? Why don't we just have the sign of the wind and rain sign on the balloon? Why should the home show some home strengths?

By the way, is there a red carpet on the doorstep? You want to put a flower basket on both sides? That's what makes it look good. I donated this too.

No printing on the carpet? Of course, I don't want our company's brands to get trampled on.

But you didn't say there's no words in the flower basket, did you? Is this the company in charge of booth placement, or Ice City Pharmaceutical Group, and can it violate Feng Yu's vice presidential arrangement?

Well, let them think differently about the booths of wind and rain cards, Edward cards, etc. to be remembered at a glance, you can find them if you want.

Zhang Ruiqiang went to the meeting, Feng Yu also went back to Taihua Trading Company and started arranging what they were going to arrange for the show...