Extraordinary Genius

Songjiang sedans have developed three models, six models, Ming Guo Ao, Red Star and off-road, and have begun to experiment with mass production. Of course, production did not dare to increase at the outset, with two branches built first, all models combined and less than a thousand units produced per month.

Several large car manufacturers in the country began to know about Iceland Machinery's on-horse car manufacturing project, especially when it focused on the development of small cars, and all thought it was a joke.

You make tractors and motorcycles, you make good cars?

Motorcycles and tractors, you Iceland Machinery, are probably the best in the country right now, and Iceland Machinery, both in terms of sales and product quality, has the potential to be the number one in the country.

But the sedan? Don't say that the domestic car market has just emerged, even if it is already hot, there are so many old brands, can you get your Songjiang sedan on fire?

We are all using advanced technologies from Germany, the US and the island countries, importing their production lines and mentoring their experts. Where's Matsue? What do you got?

They hired a Soviet automaker?

Don't be ridiculous. What good cars are there in the Soviet Union? Soviet cars, loud noise, old styles and uncomfortable seating. In recent years, Huaxia has not imported Soviet cars. Oh, no, it's the former Soviet Union.

One of the things that's waiting to see the joke is FAW in Ji province.

Ice City Machinery, who dug a lot of people out of them, could be described as the technical backbone. He still remembers when Ice City Machinery pulled a banner in front of their factory!

He waited for Ice City Machinery's car to go unquestioned and then had to sell it at the auto manufacturing plant. By then, he'll be able to acquire one or two factories, expand FAW's production capacity, and at the same time, dig up people from Iceland Machinery, not just technicians and skilled workers, but ordinary workers, and leave them unavailable!

……

Feng Yu, Fu Guang Zheng and others were confident when everyone looked at the Fallen Song River car. They test-drove six cars, ranging from the lowest retail price of 120,000 to the highest retail price of 500,000, and a diesel SUV, which was not available on the domestic market.

But how to promote it becomes a problem for everyone's heads.

What Fu Guangzheng means is to advertise in all major media, especially central Taiwan, and ask for celebrity endorsements. It is best to run a car show, make the scene as big as you can, the most important thing is to increase brand awareness.

Now among the Chinese people, Songjiang brand, still parked in the impression of motorcycles, suddenly launched a car, people would not dare to sell it. After all, there are imported vehicles and state-owned joint ventures, these quality and after-sales guarantees, we have nothing.

Feng Yu asked people to calculate that it would cost hundreds of millions of yuan to build a complete after-sales service repair point in every provincial capital! Unless he can make money by charging more than the market price, as he did in the 4S stores of previous generations, he will surely lose money.

But if there is no after-sales repair point, it will give someone a feeling that you don't sell after-sales, reducing the customer's desire to buy ~.

And a little bit more, the price of cars is too high. The motorcycle agents, they don't have the strength at all, they sell cars. Even if one model only comes in two cars, it costs two million, but how can a store only go in these cars? And storefronts, salesmen, etc., which they can hardly afford.

These questions were previously considered by Feng Yu, whose opinion, being the original agent, could first provide the car to the agent, who could only pay a deposit of one million dollars. But when it comes to selling, the money goes to Thai Hua Trading, and then Thai Hua Trading, and then they settle with these agents, which is the sales model that many 4S stores will use in the future.

Each store, Ice City Machinery Company can send a maintenance staff, and the store itself hires two more people, which should be enough for now. The Songjiang car is quite resistant.

In this way, the prototype of the previous 4S store is formed, the disadvantage is that it is not able to quickly return to the cage funds, which can put a lot of pressure on the machinery company. If the sale fails, it could break the chain of funds, and worse, only the master will break his wrist and shut down the automobile factory altogether.

But if it sells well, it can form a sales network faster, boost sales faster, and it's really much easier than having their own sales outlet.

Li Mingde has some objections to this. Look at FAW, FAW 2, these car manufacturers, they're all selling their own stores. You take the car to someone else. What if someone else runs away? A million deposit, and you give each other more than two million dollars to build a dozen cars. How risky is that?

At the time, Li Mingde objected to the size of Feng Yu's plate shop. There was no such market in China. Why did you make such a big layout?

Although only two branches are now operational, aren't the other branches under rapid construction? At the beginning of next year, production will also begin gradually. What if the car sales volume is not good?

Feng Yu laughed, and he also had a second way of selling, which was the sales model.

Just like in the US, door-to-door marketing is now a popular sales model, a good salesperson, earning a year, worth a corporate executive. And they sell the product, and they don't even need it in stock, and they take the customer back to the factory to see the product and let the customer decide whether to buy it or not.

Instead of letting them sell it to ordinary people, of course, let them sell it to institutional units.

Both Fu Guangzheng and Li Mingde were very supportive of this approach. Eventually, Feng Yu decided to go both ways and hand over the car to the motorcycle agents to continue acting as agents, while the sales staff of the engine company went to the various agencies for marketing.

If Feng Yu's memory is correct, next year is just the year Huaxia buses surge, even the deputy ~ office ~ level cadres seem to be fitted with special cars. In some areas, even the chief has a special car!

This can be attributed to a number of reasons, such as the five-year plan, in which attracting capital for investment has become the focus of the examination, which has to do with the promotion of leading cadres; for example, the surge in the production of domestically produced vehicles, or the surge in the production of joint ventures, has led to a further decline in the price of cars, while fiscal revenues have increased, and a growing number of officials feel that they should be bought into vehicles to improve their treatment, etc.

This is a Songjiang car, a great opportunity to get famous. It can be said that all six cars, Feng Yu personally participated in the design, he provided creativity, Mike Lau and their specific design.

The three types of cars are traditional sedans (National Olympics), SUVs (off-road) and commercial cars (red stars).

The target of the car is Santana, the target of the SUV is Cherokee and Jeep, and the target of the business car is Mercedes-Benz and Audi!

In order to sell, Feng Yu and Fu Guangzheng also began to find officials with whom they had a good relationship, and began to publicize the government ~ government organs. Be sure to sell the car to the leader first. The Songjiang brand will only be considered when the people below choose!

The first stop, Feng Yu chose Central Taiwan!