Extraordinary Genius

When I first saw this ad, a lot of people were misty. Edward pager? Aiwa, isn't that the company that produces listening? Oh, yeah, it also produces VCDs.

But these two products are somewhat related, at least barely musical electronics. But where's the pager? This is information electronics. It's two different fields!

But as Feng Yu predicted, Ewa's brand still has a lot of influence, especially in Huaxia. A lot of people are starting to wonder, what's the effect of Eva's pager?

At first, everyone was watchful, and Feng Yu thought of that. If it were him, a brand that produces walkie-talkies and produces pagers, he would be hesitant.

However, Feng Yu believes that with the current pricing of the Ewa pager, it will definitely attract some of the first users to try, after all, it is much cheaper than Motorola's, while the other two brands that produce Chinese pager NEC and Shiba, because it is an island brand, although the quality is good, the sales volume is very average.

Although Huaxia has now boycotted the wind of island goods, the fact that island products have been severely damaged is irreversible, and many island brands, together, are beginning to lose money in Huaxia.

Although the island government ~ government has protested about this, Huaxia has responded, we have called on everyone, rational consumption, but we can't force others to buy products from your island, can we? If you guys are really good enough and cheap enough, why can't you sell them?

The island government seriously suspects that this is a Huaxia government - government-led conspiracy to protect the development of its own enterprises, like South Korea, which is a serious breach of the agreement between the two countries.

But they couldn't find any evidence either, so they ate this dumb loss. To tear their faces apart with Huaxia, they cannot afford this huge market, which, once fully developed, will surely bring huge profits to island enterprises. The economic crisis in the island countries, in particular, was not over, and the economic depression of previous years had just eased, and they urgently needed the market in Huaxia.

If the agreement is truly torn, then the US, Europe, etc. will quickly sign various cooperation agreements with Huaxia to kick the island out, then they will lose even more!

What else can we do? Pinch your nose and admit it. Merchandise sold to Huaxia in the future can no longer be a secondary product, but should be replaced with the same secondary product as in the island country. As for the sub-items, they could be sold to other countries in South-East Asia.

However, since other markets were not developed, the cost of the products offered to the Huaxia market increased considerably, resulting in declining profits. And as sales continue to decline, many of their companies can't stand it!

There are also TV, video recorder and other products that make a lot of profit. NEC products in Huaxia are just pagers. Motorola's Chinese pagers now account for more than 80 percent of the market share, and NEC shares the remaining 20 percent almost equally, with some profit.

They didn't dare to quit the Warsaw market, just like Sony, but it was too hard to quit and come back in. At least they can continue to promote the brand. With new products in the future, they may not be able to open up the Huaxia market.

But just as they thought about how to boost sales and increase profits, a pager called Huaxia's own pager appeared, and this hit them hard!

The price of the AEWA pager is a few hundred dollars lower than the lowest price of their Chinese pager, and they really don't understand why this AEWA pager is rapidly distributing nationwide?

Being a private enterprise, they actually got so much support from Huaxia, how can they play?

Now there are EWA pagers in all post offices, shopping malls, and even shop counters specializing in communications equipment!

……

In a mall, a middle-aged man stood in front of a pager counter, looking at the pager in front of him, wondering which one to buy.

“Sir, do you want to buy a pager? Chinese or digital? I recommend buying this domestically manufactured AEWA pager in Chinese, advertising in Central Taiwan, guaranteed quality, cheap price, saved money, enough to open the business for a year! ”

“How does this Edward work? ”

“Definitely works. This is what my brother bought. If it doesn't work, can I have my brother buy it?” The salesman continued.

“Well, get me one and open my business. ”

……

And just a week later, the Chinese pager was remembered by many. I don't know if it's because of this ad or because it's cheap.

At this point, Motorola, thanks to its strong brand capability, can also guarantee sales volumes, and under and NEC Chinese pager sales, start to decline!

Eva's reputation has grown, and many people say that Eva's pager has a more beautiful shape and innovative key design.

They also saw that Edward was competing with them with strong advertising capabilities, strong sales channels and cheap prices.

They also want to lower prices, but they can't do it at all. First of all, like Motorola, they have a patent on the Chinese character system for Chinese character pagers, which needs to be purchased, and second of all, they are manufactured in an island country factory, enter the Huaxia market, and pay a lot of taxes. Unlike Motorola, which has factories in Huaxia, the cost is much lower than they are and taxes are lower.

Compared to the Edward pager, they would have no advantage if they fought for the price. Not only is the labor cost low, but it is now tax free. And as production improves, costs are further reduced. If we really want to fight a price battle, NEC and I will definitely lose a lot.

If the loss will let them grab the market, but even if they sell at a reduced price, the market won't grab it, and Motorola is a giant bully!

Motorola also noticed the AEWA pager, but for the time being they weren't worried. The AEWA pager, though seemingly fierce in advertising, has not been able to shake Motorola's position.

So cheap, our Motorola brand adds a thousand RMB to a pager! Had it not been for the defendant's monopoly, Motorola could have fought a price war, squeezed other brands away and monopolized Huaxia's big market!

……

Feng Yu hung up and after listening to Li Shiqiang's summary of sales statistics, he was very dissatisfied. With the telecommunications market already developed and demand increasing, did it take half a month to sell this? Is the ad not working?

Looks like we need to get through the relationship, and we need some policy support. For example, let all postal offices push the AEWA pager, so we can definitely boost sales to his satisfaction in the short term!

In a few months, with the installation of the production line, the production of the new factory, the production of the Ewa pager will increase. If the sales are not open by then, what else will we talk about taking over the Huaxia market? His goal is to become the boss of the Huaxia pager market!