Extraordinary Genius

A day later, distributors suddenly discovered that orders from the post office had suddenly increased, which left them somewhat unclear. Those shopping malls, communications equipment stores, their PR is quite successful, but special units like post offices, they rarely have PR success, and some don't even have PR.

But why, suddenly, is the order volume at the post office increasing?

It was only then that they were notified by Taihua Trading Corporation, which had signed an agreement with it, and the post and telecommunications offices would push the Aihua pager, Taihua Trading Corporation, at a great price.

The potential for tens of millions a year is higher than the cost of advertising in Central Taiwan, which is a real cost. But compared to sales growth and profit growth, this money is nothing.

The post office is truly the most widely covered channel in Huaxia at this time. After the above order, the main pusher of each post office pushed the Ewa pager, not only the staff at the counter pushed, but even at the front door of the post office hung a brand propaganda.

Previously, they were recommended based on high and low selling prices, the higher the selling price, the higher the profit. This profit, however, belongs to all the post and telecommunications stations. It has nothing to do with the information industry. And the money from the AEWA pager was entirely for the information industry.

This document of the Information Industry Department makes it very clear that the Ewa pager is a Chinese pager independently developed by Huaxia. It is a national pride and should be strongly supported to avoid communication electronics products in our country and be held by foreigners.

It's all rising to national heights. How dare postal and telecommunications stations not support it? The post office, at this time, is the largest retail terminal in the Huaxia pager market.

So these post offices followed the instructions above and pushed the Edward pager. After all, this is also advertised in Central Taiwan, and it has gained a bit of popularity.

And Edward's brand, they haven't heard of it, recommended it, not too much pressure.

From this day forward, regardless of who buys a pager at the post office, the staff at the counter will always recommend an Edward pager, even if it is a cheaper digital pager that they would like to buy.

As a result, the sales of the Edward pager suddenly rose.

After all, they have digital pagers in addition to Chinese pagers, and although the profits are lower, they are always profitable. But when the Chinese pager business was going to fail completely, and the digital pager didn't do much good, they found it impossible to hold on.

It seems like all of a sudden, their sales fell, whether it's digital pagers or Chinese pagers, as if nobody bought them.

According to their survey, obviously the number of pager users is growing and still huge, why is their sales falling so fast?

Motorola didn't do any advertising, and there was nothing special or cheap to market. How did their sales suddenly fall?

After careful investigation, they finally discovered that the one who took their market was the AEWA pager! A company that only uses Chinese pagers can beat them by relying on a pager!

Now they have two choices, one is to keep up, even with the loss, and then do whatever it takes to get sales up again; the other is to exit the Huaxia market and avoid the loss.

The two companies chose two very different ways. NEC opted out of the Huaxia market, but because there are also TV, video recorder and other products, it chose to continue, after all, there is a brand effect. They fear that once they withdraw, they may trigger a chain reaction, leading to their other products and having to withdraw from the Huaxia market.

The exit of NEC also cautioned Motorola, and it was only this month that they realized that users had grown faster than last month, but that their sales had not increased, especially for Chinese pagers, which had even fallen slightly, which was abnormal.

Clearly dropped out of a competitor, based on their Motorola technology, brand and market share, this new user should have chosen their product, why didn't sales grow?

But I haven't heard of any new products launched, I haven't even seen the publicity, who took this market?

Eventually, they locked this suddenly rising AEWA pager, a company that only makes Chinese pagers, and retail prices are several hundred bucks cheaper than one of their cheapest Chinese pagers!

Hundreds of dollars, for the Huaxians at the time, is definitely not a small number, especially Motorola's pager, which is not functionally stronger than the Edward pager. It works pretty well and there's no reason why people would choose expensive.

Had they not been the first pager brands to enter the Huaxia market, their sales would have been seriously affected. But that Edward wasn't very productive, and Motorola wasn't too worried.

……

Feng Yu listened to Wu Zhigang report that distributors began to add orders and nodded satisfactorily. With the big channel of the post office, it is truly remarkable. It's only been over a week, and it worked. I believe that in another month, the Ewa pager will become the No. 2 in the Huaxia market, and next year, Feng Yu will achieve the No. 1 in the Huaxia market and defeat Motorola as a giant bully!

Don't think that Feng Yu is a strange idea. Late this year and early next year, Huaxia will emerge a bunch of pager brands. Although each type of sales is small, it separates the pager market half Jiangshan.

In the previous life, the attitude of the herd of deer hunting can be taken from Motorola. In this life, Feng Yu has the support of the state, as well as sufficient funds, better publicity, better brands, there is no reason not to grab the market!

Motorola's focus at this time has shifted from pager to cell phone, and at this point, the owner of the mobile market, Ericsson. But in a few years, Motorola will be the boss of the mobile market.

Motorola's shift in focus, coupled with a policy trend, has inevitably led to a decline in Motorola's market share. But Motorola's profit, it's still the highest because they sell the highest price!

When Motorola doesn't react, Feng Yu is going to open up the market for AEWA pager, consolidate AEWA's brand, and win and lose next year with Motorola!

As for this year? The production of the Ewa pager is here, even if you don't have the supply and demand, the sales volume is just that much. But it's better not to get Motorola's attention.

Being targeted by such a giant bully is dangerous. This is the boss of the world's telecommunications industry. If Motorola had responded in a timely manner, Feng Yu did not know if his plan would have succeeded.

While he can assure that his sales will not decline, those other small brands may no longer have room for survival, and by then the market will have a bipedal situation.

Without the stirring and involvement of those small brands, Feng Yu doesn't know if he can successfully break Motorola's brand myth and completely pull it down the throne of the faucet!