Extraordinary Genius

Supermarkets appeared in Huaxia only after the reform and opening, but at that time it was called the shopping mall of choice, the first one was in South Cantonese Fo ~ Shan, called the Friendship Store. Because at that time, South Cantonese was one of the first regions to try a market economy, that is, besides food and cooking oil and limited supplies, they could be bought without tickets and with money. And, of course, the price will be a little more expensive than having tickets.

At that time, the supermarket was very rudimentary. The shelves used for placing goods alone were not available domestically, not to mention the necessities of supermarket equipment such as cash register machines and trolleys, which needed to be imported from abroad.

Fortunately, Fo ~ Shan is very close to Xiangjiang, these are imported from Xiangjiang. Later, they took samples and ordered them from small domestic factories, otherwise the cost of these devices alone would have more than tripled.

By now, however, there are many supermarkets, and they are no longer called shopping malls of their choice, they are called supermarkets. Because the country has now begun to implement price reform, the system of purchasing and distributing agricultural products was abolished a few years ago. Basically, there is a surplus in cities, household food stamps, etc.

In May of this year, food stamps officially exited the historical stage in Huaxia and ended the country's “two-vote system” for many years, which requires both money and related tickets.

It also represents an era of planned economies, of the formal past, of full entry of our country into the market economy. And this is really the best time to open a supermarket in Mainland China.

Although a number of supermarkets had previously been opened, they were small and did not even form a chain. Moreover, many of these supermarkets operate mainly in foodstuffs, and there are a small number of other Nissan products, far less so than the large supermarkets of previous generations, with a full range of products.

Just because Fujia and Li Jia can get a lot of imported Japanese products, Feng Yu feels that the supermarket can highlight the surroundings and occupy the market!

“Brother Fu, Brother Fu, what do you think we need to cooperate in this supermarket? There's no need to talk about money or anything. It's not a problem for us. I can even find a relationship to get us a low-interest loan.” Feng Yu thought it would be better to clarify the division of labour first.

Fu Guang is looking at Li Zeyuan, Fu Jia and Li Jia both have supermarket business, but at the same time, none of them are related.

Li Jia's supermarket business, also under the control of Li Zeju, Fujia's supermarket business, is Fu Rongjun's, and has nothing to do with Fu Guangzheng.

Of course, the two of them can help bridge the wires and get involved. But it is obvious that Feng Yu is the most important one when opening supermarkets in the interior.

Fu Guangzheng is very knowledgeable about Feng Yu. Feng Yu proposed the investment direction. That Feng Yu must be trying to occupy the large amount of money and make the most of it. And Feng Yu also has access to food and daily necessities, his Taihua International Trading Company, there are hundreds of cooperating companies, which can save them a lot of trouble.

Yet again, he has always believed that Feng Yu's ideas, while often incomprehensible, can ultimately prove to have tremendous economic benefits. If Feng Yu paid more, his risk would be even lower. In fact, if he really wanted to pay more, he couldn't take it out.

Li Zeyu remembered what his father had said. Feng Yu had been received by Lord Deng. This man had great energy in the interior. Being friends with Feng Yu is a very rare opportunity.

He is also confident that, as long as he offers to open a supermarket in partnership with Feng Woo, his father will definitely support him, lend him a lot of money, give him access to those channels and even lend him some supermarket management talent to help him get more shares.

“Policies, funding, location, channels, management are the five I think are of the utmost importance. Policy or something, we are a joint venture, Brother Feng also find the relationship above, get a better policy, shouldn't it be a problem?” Pai Guang is looking at Feng Yu.

“No problem, I'm in charge of this, what policy do you need, you guys say, I'll fix it.” Feng Yu nodded, although he did not know exactly what the policy was, but Lu Shao should be able to do the same, Lu Shao's uncle, but he has become * * * * *, and will soon succeed the big director of the design committee.

Or you can go through the dealerships and find the local government. If it doesn't work, then smash the money! The last thing Feng Yu needs is money!

“The three of us are somewhat inconvenient in terms of funding, and I think we should split it into six parts. The three of us, I also have to pull up my uncle, Major Li is also better to pull up the family, the remainder, can be used to reward the managers.” Fu Guang continued.

“Is that equal?” Li Zexuan asked.

Feng Yu picks the eyebrows, equally? What do you mean, I'm only a sixth?

Fu Guangzheng waved: “Brother Feng has the most energy in the interior and shoulders the inland supply channel. The idea is still put forward by him. Let him spend the most money, which accounts for a large part. ”

Tsk, look how well Fu does business. That makes sense!

“How much is the total investment, how big is this supermarket group, the name of the supermarket, so what?” Li Zexuan asked.

It's important to name a supermarket alone. Why did Feng Yu and Li Shiqiang negotiate to have his logistics company called Feng Yu Logistics? Why should Feng Yu's new products use Feng Yu's brand name? Even if we set up a new company, should we call it Windstorm Electronics, Edward Electronics or something?

This is branding, brand-driven, which can connect, drive, combine other resources and capital to achieve more and greater economic and social benefits. Simply put, it is to increase brand awareness, increase brand value and allow Feng Yu to make more money through these brands.

For example, you buy a car, the same technology, the same quality, but Porsche is several times more expensive than Honda!

The brand is simple to create, but not everyone can do it well if the brand is run. This supermarket, they are all convinced that it will be very profitable and influential, then the right to sign must be very important and very valuable.

If it is possible, Fu Guangzheng certainly wants to use the brand of Hong Kong Hui Supermarket of his third uncle, Li Zexuan certainly wants to use the brand of the district chief, but they all look at Feng Yu now. Since Feng Yu put forward the idea, then, normally, no one will give up the right to name the supermarket.

Feng Yu also thought that this supermarket is going to develop its own brand, but using its old brand is definitely not going to work. The storm supermarket? In the words of Zhang Ruiqiang, listening to the name is not good.

Edward Supermarket? Edward is a specialist in electronics and is not suitable.

Tai Hua is the only suitable brand for Feng Yu. Besides the reasons of Tai Hua Trading Company, there is also a relationship between Tai Hua Agricultural Products Company. In this supermarket, we always need agricultural by-products, right?

And Tae Hua also occupies a Chinese word, which also means Hua Xia. This is more acceptable to the Huaxians.

“I think it would be more appropriate for the supermarket to be called Taihua Supermarket, and I can give you an extra penny. Size, at least 20 open simultaneously in the early years, all in the major cities of the provincial capital. I can run it, get it on the central news, give us the biggest information promotion in supermarkets. Twenty supermarkets, there are ready-made shopping malls that can be remodeled. If they don't, they need to build their own, time is more pressing.” Feng Yu made his point.

“Twenty open at the same time? Wouldn't it be a little too big?” Li Zexuan frowned and asked.

Fu Guangzheng said with a smile: “He likes to make it bigger, every time he says it's called industrial layout. I don't think it's bad to be a little bigger. You haven't been to the mainland. The mainland is growing very rapidly now. The provincial capital city has a particularly large population. If the funds are sufficient, it would be better to open more than 30 houses at the same time! ”

Feng Yu looked at Fu Guangzheng and knew himself ~ ~ ~

Li Zeyuan looked at Fu Guangzheng without a word. Is he familiar with the Mainland? You should be discriminated against if you've never been to the mainland!