Extraordinary Genius

At a time when everyone thought the contract would be signed soon, Li Superman's assistant Mr. Su suddenly asked questions.

“Mr. Feng, you're going to open several large supermarkets at the same time. What is the market positioning of this supermarket? ”

“Market positioning? One stop shopping is the core concept we have built! We are not running an ordinary supermarket, but a supermarket centred on supermarkets! Meet customers' needs in terms of price, variety, quality, convenience and service. In any city, Taihua Supermarket will be the best supermarket and the city landmark! ”

Feng Yu used the previous Carrefour model. Carrefour was the first founder of the large-sales business model and the second largest retail chain in Europe and the world. After Carrefour entered the Huaxia market, in just a few years, he became the boss of the Huaxia market. This model has been a great success!

Mr. Sue frowned slightly, the city landmark? Their goals are ambitious, but how hard can a supermarket be to become a landmark in a city?

But he thought Feng Yu's idea was very good, but it wasn't that easy to do. Price, variety, quality, convenience, service, etc. need to be balanced. How can the energy involved be enormous? Isn't that a little too far?

“Where is the profit if we want to guarantee both quality and price, as well as a wide variety?” Mr. Sue's problem is acute.

Good quality, high natural prices, a wide variety of products, that is, some non-best-selling products, which can create a backlog, even obsolescence, damage and other wasteful situations, which can lead to a linear increase in costs. So, where does the profit come from?

Feng Yu looked at Mr. Su with a smile and looked at the others. It seems that this is everyone's idea that these people should have been talking for a while before he got here.

“What, you don't understand this simple question? A supermarket, if it's a rental space, what's the cost? My supermarket budget is 100 million RMB because it includes real estate! With the supermarket at its core and the supermarket operating, you can rent out the extra space. We have a large integrated supermarket, first of all, guaranteed passenger traffic. Would rental fees be cheap? ”

“Also, we open more than twenty simultaneously, how big a sales platform is this, can't we charge for the platform? ”

“Wait.” Mr. Su interrupted Feng Yu, "I can understand the lease fee. What is the platform fee? ”

“Simply put, the doorbell fee for entering the store! In our supermarkets, the products sold are graded according to brand influence, the greater the brand influence, the lower the fees charged, the lower the brand influence, the higher the store entry fee charged, because they occupy the light of our supermarket brands and increase the exposure of their products! ”

Mr. Su, including Li Zeju, they all opened their mouths. The idea of Feng Yu is too bold! Charge admission fees, that's what famous big shopping malls do, you don't have any visibility new malls, or supermarkets, why pay admission fees?

“None of you believe that? What if our supermarket gets praised in the national media? What if our supermarket is inspected by national leaders? Do you think there would be any objections to charging admission fees?” Feng Yu asked with a smile.

Fu Guangzheng and Li Zeyu suddenly realized at this time, they all remember that Feng Yu told them that they could operate the supermarket on the central stage, is that what he called the national media?

Others do not know, but it is clear that Fu Guangzheng, Central Taiwan, the supermedia platform, how much influence it has on the Chinese mainland, can be seen from the increase in product sales of Central Taiwan's advertising.

When Mr. Su saw Li Zexuan's expression and Fu Guangzheng's expression, he knew that they agreed with Feng Yu's statement. So Feng Yu could really do it? If that were true, then admission fees alone would be a sizeable amount of revenue, and rental costs would increase considerably.

“In that case, the entrance fee should receive a lot of money. So, is there anything else?” Mr. Sue continued.

“And, of course, compulsory promotional measures. In other words, our supermarkets have promotional products every day that drive popularity and traffic. And whoever's turn is going to pay for this promotion. Of course, when we promote, we show the product in a better location, and the brand promotion of the product is also very beneficial. ”

“Forced promotion? That's getting product suppliers to stick money to make popularity and money for supermarkets. Are you sure they can all accept that?” Mr. Su frowned and asked.

“They will accept that, I can assure you. Don't forget, we are the largest supermarket in Mainland China with unparalleled passenger traffic and sales. And the promotion is also a rotation system, it doesn't make you promote every day. When you promote other products, you also take advantage of them, which is equivalent to a means of raising money for advertising. If anyone doesn't agree, then don't go into our supermarket!” Feng Yu's words are superior.

“Is there anything else?” This, too, Mr. Su reluctantly acknowledges, depends on the actual success of the operation.

“There are, of course, also these kinds of fund-raising advertising costs, such as the distribution of advertising leaflets on holidays and weekends, and the corresponding advertising costs, including the distribution of leaflets by leaflets. And there's the stacking fee, which is in the hallway or open space of a supermarket, where you can set up a lot of cargo. These places are the most eye-catching and can also help boost sales. They can't be used for free. If you want to use them, you have to pay for them! ”

The salaries of the “great god” salesmen at the supermarkets of previous generations are telling the story, paying thousands or even tens of thousands of dollars a day! Just because the goods visit is eye-catching enough, it can greatly increase the sales volume of the goods and increase product visibility.

“Last but not least, our Ministry of Freshness must guarantee the freshness of the goods. We need to connect directly with farmers, even set up a purchasing base, no intermediaries, insufficient products, ready to replenish. We need to get people used to shopping at our supermarket for what we eat at the table every day. When they buy food, meat, etc., they also buy salt, oil, etc., and when they buy these, they see milk, ham sausage, instant noodles, etc. Even they may just want to come in and buy two cucumbers, but they end up buying a bunch of stuff home. ”

“As for the fact that I have many domestic channels of purchase, I don't need to say much about the low prices, do I? And the imported products you provide can also be popular to a certain extent. Mr. Sue, do you have any further questions? ”

“I'm fine, Mr. Feng, as the boss said, seems to suddenly come up with an idea, but there's already a belly case inside. ”

Mr. Su finished, looking at Li Zeju. Li Zezhu nodded, which means the investment of the Li family is completely confirmed!