Extraordinary Genius

Chapter 583: Creative Business

Now the hottest pharmaceutical brand in Huaxia, the number one is ice medicine, and the number two, Bundy, the number three, is Dakoning.

The second and third of these are joint venture brands, all with shares in a U.S. superpharmaceutical company called Johnson & Johnson!

This is one of the top five pharmaceutical companies in the world and the most comprehensive and widely distributed manufacturer of healthcare products. At this time, annual turnover has exceeded $10 billion, and it will be further enhanced in the future, winning the prestigious prize of the world's pharmaceutical leaders!

Dakonin is patented and Ice City Pharmaceuticals cannot be imitated. But Bundy was different. To be honest, it was a tape with hemostasis, and the technology was simple.

As has been said in previous newspapers, the main role of common wound stickers is to stop the bleeding, prevent bacterial infections, and there are no magical effects such as accelerating wound healing, and even slowing down wound healing times by killing too many fungi. Unless it's a special effect like Yunnan Baiyao, the price is cheaper than going to the hospital to bandage it.

So the current creative patch on the market is the Bundy family's unique, Feng Yu has not seen any other products appear. Or yes, but no one is willing to buy it at all.

Now there's a strange thing about people buying stuff, which is that it's a famous product, which is definitely good. Bundy is the most famous creative patch, even at this time most countries don't know the name of creative patch, whatever the product, it's called Bundy!

There's nothing wrong with that, though, because if you translate it in English, it's Bundy. But Feng Yu thinks that pharmaceutical products are better translated. He didn't want Johnson & Johnson to make all that money. It's a band-aid. Why can't it be another brand name for Iceland Pharmaceuticals?

Anyway, Feng Yu went to the market and Bundy was now a creative patch, the oldest kind, a small piece of medicated gauze in the middle, with a layer of adhesive tape, neither waterproof nor breathable.

And most of all, a lot of people think that only the Bundy Band-Aid is real, and the rest of the Band-Aid Band-Aid is fake! Even if it works the same way, other people's products are cheaper, but nobody buys them.

Feng Yu can make Ice City Pharmaceutical produce waterproof, breathable creative patches, and even make cartoon creative patches. With Ice City Pharmaceutical's brand awareness at this time, don't worry about being considered a fake.

And the cost of this thing is really not high. At this time, it definitely won't exceed a dime, and the price of the pharmacy is as high as a dollar, which is a gross profit!

Although the middle dealer and others also made a lot of money, Feng Yu is sure that the wholesale price of this Bundy, one piece definitely exceeds 40%, which is triple the profit!

It can be said that Bundy alone brings huge profits to Johnson & Johnson every year. Needless to say, in Huaxia, Bundy monopolizes this industry, accounting for at least 98% of the market!

People can't do such a simple business, mainly because the brand can't, but Iceland Pharmaceuticals definitely doesn't have that worry. Feng Yu is not demanding either. This year, he can use advertising to grab 30% of the market share. With Ice City Pharmaceutical's huge sales channels, it will definitely not be too difficult to surpass Bundy next year and become the number one brand in Huaxia Chuangkao market share!

So Feng Yu told the general manager of Ice City Pharmaceuticals to hurry up with the R&D Creative Patch, not like Bundy, to be different from it.

Bundy's tape color turns brown to make it less visible on the skin. But we're going the other way, and our Band-Aid is going to make it green and green.

Because this sticker, the most used, is the kid. There is a small mouth on the adult, either he doesn't care, or he went to the hospital, and the kids bump the most, and they are too young to stick a band-aid on it, how can it not be noticeable?

Our creative patches are green and floral with printed cartoon motifs. Can be used by children or teenagers. And don't use traditional tape, make plastic waterproof materials.

This allows you to wipe and even bathe even if you have a wound on your body. You can't have a little mouth on your hand. You don't wash your hands for a day?

And in the summer, Bundy's usual bandage sticks to the wound, which are too hot to penetrate the sweat, making it harder to heal.

With breathable bandages at this time, it will definitely be much better. And this is a good patch, and it's better for athletes.

After Feng Yu put forward this idea, the other leaders of Iceland Pharmaceuticals thought it was a genius idea, why didn't they think of it?

This is a really big market! If done, at least tens of millions a year!

And it's not expensive, and even if it fails, it's not a big loss, but if it does, it makes a lot of money. Low risk, high profit, they have no reason not to.

Of course, to fight Bundy and take down the market, the first thing you need to do is to popularize a concept called Creative Patch, not Bundy. Bundy is just a Creative Patch brand, lowering Bundy's brand influence.

The creative brand name of Ice City Pharmaceutical Production, everyone brainstormed to highlight Ice City Pharmaceutical Group, make a clear difference from Bundy, and be easily remembered.

Ultimately, no one can be satisfied with the name. Feng Yu wanted to call it Hua Zheng, Flat Zheng, etc., but he was told that such a name could never be passed by the industrial and commercial side.

Tae Wah? Feng Yu doesn't feel very good. Taihua's brand is enough. It's involved in medicine, and it's not good for the brand. It could be counterproductive.

As for wind and rain cards, Eva cards and so on, those are all brands of electronics and electrical appliances. If you make drugs, you might even mess up Iceland Pharmaceuticals' brands.

At the end of the day, no one can think of it. Wu Zhigang just said, "Why don't you just forget about the brand of ice cream? It's called ice cream sticker. It's nothing wrong." Save yourself the need to register other brands. The brands under Ice City Pharmaceuticals are too cluttered and bad. Now there is a world hall of traditional Chinese medicine itself, so there is no need to make so many brands.

And nobody had a better idea, and they all agreed, and they used ice meds. On the other hand, the cartoon pattern on the exterior was given to Mike Lau and his company, Feng Yu, and the fertile water did not flow from the outside human field.

The cartoon characters are taken from the hottest travelers in Huaxia. Of course, Sun Wukong is the main one. Even they think that having Sun Wukong is enough. Who would be willing to put a pig's bandage on his head? Neither can the image of the Sha monks, nor the Tang monks.

But Feng Yu told Mike Liu that you wouldn't turn into a cute little pig with your ears as wings. Sand monks can also be more aggressive and be particularly harsh. The Tang monk can make a good eye, the little white dragon can be a horse, can be a dragon, can be a handsome man, how can he say that he is also the third prince of the Dragon King?

There are also many more famous images, such as the Bull Demon King, Golden Winged King, Red Child, Guanyin Bodhisattva, Daughter Princess, Iron Fan Princess, etc., which can be designed. If you want a comic book version, the characters can be English, cute, fierce, handsome, guaranteed to make many children and even adults like it!

Feng Yu believes that after the launch of the Creative Patch of the "Journey to the West" series, there will be children who will not have any wounds to put on their hands, just like the sticker of the picture.

This cartoon waterproof scratch sticker is the killer that Feng Yu competes with Bundy!