Extraordinary Genius

Just after New Year's Eve, everyone hasn't adjusted from the relaxation of the New Year. After work, the first time is to get used to reading newspapers, so there's not much work anyway.

Huh? The whole newspaper has been advertised? What is this product? Creative stickers? What's a Band-Aid?

As mentioned above, Ice City Pharmaceutical R&D is a successful medical tape that can be easily applied to small wounds, and at first glance, isn't that Bundy who advertised on TV the previous two years? But as mentioned above, Ice City Pharmaceuticals has a good sticker effect, waterproof, breathable, cartoon pattern, etc. Most importantly, this is recommended by the National Sports Directorate.

The recommendation of the National Sports Directorate ~ Feng Yu was easily obtained. Sponsored a bunch of Band-Aids, and then spent a million dollars to print the words recommended by the National Sports Directorate on the packaging, and also highlight this on TV advertising terms.

At night, they also saw this creative advertisement on Central Taiwan II.

A child plays at home, accidentally falls down, his head is smashed a little and sits on the floor awfully crying. Mommy took a Band-Aid out of the drawer and ripped it open and put it on the child.

The kid would have put a Band-Aid on it and it would have been ugly, but the mom told him it wasn't ugly, it was beautiful. The child looked to the left and right of the mirror. This bandage is too beautiful. There is also Sun Wukong on it. The child laughed and the mother smiled.

Then a doctor in a white coat appeared in front of the camera. The following shows Eren Zhou, a professor at Iceland Medical University, who said that children were bumping into each other. It would be better to put a bandage on it in time and stop the bleeding and prevent the infection.

Then pull the lens apart and zoom in on a patchy lens. After the separation, there are cartoon images of Sun Wukong, Bailongma, Tang Monk, Bull Demon King, etc.

Voicemail: Ice medicine cartoon Creation patch, and waterproof features ~ ~ Ice City Pharmaceuticals, good medicine for conscience, always available at home, rest assured mother! National Sports Directorate designates athlete supplies!

This ad was brought to the attention of parents with children. Waterproof. Didn't that mean you wouldn't be afraid to get wet after you put it on? This is from Ice City Pharmaceuticals. It's not bad, is it? Besides, the National Directorate of Sports designates athlete supplies. That must be good stuff. I heard that training those athletes is expensive.

And the kids are attracted to the cartoon image on the Band-Aid, which is beautiful. Much better than all the Bundy they've posted.

Not only newspaper and television advertisements, but also broadcast advertisements with a large volume, detailing the features and advantages of the product and always contrasting with traditional creative patches. As for what is a traditional creative patch, although not mentioned in the ad, the first reaction of everyone is Bundy, this ice cream patch is better than Bundy's?

Bundy first got word when Ice City Pharmaceuticals' creation began to advertise heavily in central stations, newspapers and broadcasts. It wasn't that I didn't have creative patches before, but I couldn't compete with Bundy at all, and none of them succeeded.

But the Ice City Pharmaceutical Band-Aid just came out of the market, and he realized, as if it were a pharmacy on the market, that you could see it. Bundy felt threatened by this enormous delivery capability.

Bundy will meet immediately to react. You can't wait for someone to take the market away before you respond. It will be too late.

……

“Isn't that the waterproof Band-Aid? We could have made it a long time ago, and we could have launched a waterproof Bundy, which is more acceptable to the people, or our Bundy!” Bundy's senior vice president said.

Bundy is the inventor of Band-Aid, how could they not have waterproof, breathable Band-Aid? Just in Huaxia, they don't think it's going to work. Because waterproof and breathable products, the cost is higher. Just plain creative patches already have a complete monopoly on the market, and there is no need to introduce better products.

But now there are competitors, Iceland Pharmaceuticals, currently the hottest pharmaceutical company in Huaxia, and it is fierce and the advertising volume is huge, which poses a great threat to them.

But they're not too worried about what Ice City Pharmaceuticals can produce, they can produce. Now that the people only know Bundy, the new term Creator is not so easy to accept.

As soon as Ice City Pharmaceuticals launched the waterproof and breathable wound patches, Bundy launched the same product. As a world champion of the Creative Market, how could it fall in the Huaxia Market?

Not to mention, they've been in the Huaxia market for over three years, and Bundy's brand has been completely implanted in the minds of Huaxia people, even with the brand name, who are confident to step on Iceland Pharmaceuticals.

Feng Yu received a call from Ice City Pharmaceutical General Manager, saying that Bundy reacted quickly and introduced waterproof and breathable creative patches. Ice City Pharmaceuticals, although very capable of distributing goods, did not sell very well and did not see much improvement.

Feng Yu told him not to rush, waterproof and breathable is one of the selling points, but the real selling point of this creative sticker is the cartoon pattern. It's hard to imitate, Bundy.

Feng Yu pinched his chin. This band-aid sticker is in the pharmacy. I don't think children can buy it. Parents don't always go to the pharmacy, and the best place to sell this Band-Aid should be a retail store!

Feng Yu remembers that in his previous life, the retailers sold creative patches. This, like gauze, is allowed in retail stores. There are even promotions on the street, how much money is in rows, etc.

Why can't Ice City Pharmaceuticals be sold in retail stores? You can even do a short walk around the school and quickly grab the market for your kids, just like you did in Lehaha.

Feng Yu told him what he thought, and Ice City Pharmaceutical's manager was very hesitant. Creative stickers, for sale in retail stores? This is medical supplies. The store sells food and daily necessities. Is that okay?

And to make a short trip near school, he went to see Lehaha's drink on the street to make a short trip, that's food, that's creative stickers, this thing... can also make a short trip?

But think about Feng Yu selling nutritional drugs, creating a sales miracle. Those drugs alone make a good profit for Iceland Pharmaceuticals, let alone drive the sales of other drugs.

In his eyes, Feng Yu is the god of sales, the god of the market. And Feng Yu is also a major shareholder in Ice City Pharmaceuticals, so he won't joke about the company.

It just so happens that Ice City Pharmaceuticals has a lot of idle people to sell. They are the original cadres. When they are sold, some of them rely on their mouths. Life is good. Some of them can't stand it. They have left their jobs. The city has re-arranged their jobs, and of course they are no longer in leadership positions.

The people left behind are talented people, the general manager of Ice City Pharmaceuticals believes that they can make people accept that Bundy is just a Band-Aid, and Band-Aid is not just a Band-Aid!

President Feng said that as long as we could do this, Bundy would no longer be horrible, going beyond Bundy, and nothing was impossible. At the time, Feng said that Ice City Pharmaceuticals could be the number one in the domestic industry, and he still didn't believe it. But now, Ice City Pharmaceutical sales and profits have risen from 30 outside the country to second, after Magic Duo Pharmaceutical, and this year, they can surpass it.

Magic Duo Pharmaceutical Company, also one of Bundy Huaxia's major shareholders, defeated Bundy, so Ice City Pharmaceuticals can truly become Huaxia's number one!

Especially when he heard Feng Yu say that the total sales volume of this creation can be posted in a year, it can exceed 100 million pieces. If you can grab 30% of the market share, the profit of one piece will be 30 cents, which is also nearly 10 million profits!

Fight Bundy for $10 million!