Extraordinary Genius

Feng Yu seems to have a big goal, but not far from Lehaha. Now in Huaxia's beverage market, the faucet is still Jianbao. Others such as coconut trees, Le Bai Shi, etc. have been surpassed by Le Ha Ha.

As for giants abroad such as Coca-Cola, it is not cold or hot in the Huaxia market. Although it makes money, it doesn't make much money, and the brand doesn't ring a bell. It has nothing to do with their lack of promotion. They think Huaxia can't afford to drink soda every day yet.

In previous life, the beverage giants, such as Gadobao and Fu Huang, have not yet emerged. Asahi Sunrise is still active only in the province. There have been some developments in Huiyuan, but it is also mainly concentrated in Ludong and Jingjin regions. Sales are far from comparable to Lehaha.

Just go beyond Jinbao and Rahaha will be the market owner. However, at this time, Lehaha counts the sales of oral liquid, which is far from comparable to Jinbao. It was the founding fathers that prevented Coca-Cola and Pepsi from traveling in Huaxia. For carbonated drinks, the country's first choice is Jianbao.

Last year, Bao set up a soccer youth team, went to Brazil to study abroad, wanted to build the Huaxia soccer platinum generation, but they didn't select many people, and many of them were stuck in the relationship, so in the future, the youth team, few people, the platinum generation is even more ridiculous.

Jianbao has also won Asia-Pacific Drink Sponsorship this year. Over the next four to five years, Jianbao's sales will continue to rise and firmly occupy the throne of the faucet. At this time, the annual sales of Builder exceeded one billion yuan and are still growing rapidly!

But Feng Yu remembers that since the beginning of his previous life in '98, Jianbao quickly faded. There are several reasons, the first is the emergence of a variety of beverages, crazy propaganda, seizing the market, and Jianbao thinks he is the market owner, without looking at those brands, and as a result, the brand influence of Jianbao becomes less and less, and the market share becomes less and less.

The second point is also interesting, Jianbao's sales are steaming, the local government ~ government is constantly withdrawing profits, and it also requires Jianbao to expand production. How do we expand production? Loans, acquisitions of local factories. This allowed Jianbao to expand quickly, but unfortunately did not consider the issue of funds. After the decline in sales, profits dropped dramatically, the capital chain suddenly broke down, and even the funds produced could not be released, which naturally declined.

The third point is that Builder's sales have always been a traditional model, not even a complete sales network has been established. When they wanted to build, they realized they couldn't afford to build it, and the money was gone.

The fourth point is that the relationship with the local government ~ government deteriorated. It was supposed to be built on profit rolling development, and there would be no breaking of the capital chain. But the local government ~ the government constantly draws profits, making Jianbao's funds more and more stretched. Jianbao's leaders believe that local government ~ government system interference is more serious, and profits are constantly drawn, which leads to Jianbao's decline.

In short, there are many statements. Feng Yu also knows that Jinbao has failed due to broken capital chain, insufficient brand maintenance, and poor sales model. This also makes Feng Yu pay little attention to Jinbao's former chairman.

Of course, Li Jingwei, the former chairman of the board, was also quite powerful, founding Jianbao, not to mention another feat, that Li Ning Company was also founded by Li Ning in association with his world champion. Although the big shareholder was Li Ning, he was kicked out a long time ago, but at least his vision was good in this era.

Another reason why Feng Yu didn't intend to solicit him was that Li Jingwei was not too young, he was in his fifties, his energy continued to decline, and his decision-making was less intelligent.

In his previous life, he also went to prison because he had moved tens of millions of dollars in order to restructure Bao, indicating that the person was also open to money and that his character was less trustworthy.

Create a brand but don't know how to hold it in your hands. Relying on the government ~ government, but not knowing that when all enterprises in the country are restructured, they are the first to demand restructuring, to earn profit for themselves. Instead, at the end of the day, they can't help but reach out and make it unsafe.

If he had the skills of the Red Tower, even if he took the money, all the workers supported him and commuted his sentence in a joint book. He, on the other hand, was found to have transferred assets and no one spoke on his behalf, which had to be said to be a sad one.

Of course, it is also related to the hundreds of billions of dollars Ken created for the Red Tower, making the Red Tower's employees' lives better and better. Li Jingwei made money with Jianbao, but did not give the workers a real price. When he ultimately wanted to give the workers a real price, there was nothing he could do, and Jianbao went into decline.

Another attempt to acquire Jinbao now is absolutely impossible without a billion, and after a few years of waiting for Jinbao to go downhill, hundreds of millions will be enough.

But anyway, at this time, the establishment of Bao's dominance, Lehaha cannot be shaken unless Feng Yu uses some extraordinary means to build Bao.

It's easy for Feng Yu to build a treasure in the pit, but Feng Yu didn't do it. This is a brand that people are proud of. Let it continue to grow. Wait for it to be acquired in the event of a decline.

Besides, without those invisible means, the light is bright and upright. Feng Yu is as confident as he is. Within five years, Build Bao will step at his feet!

Builder's biggest loser is not knowing how to run a brand, not knowing how to use the influence of the brand to expand the business. If Feng Yu manages Jinbao, Jinbao will launch nutritious drinks, carbonated soda, and other drinks, such as pulsations, red bulls, which are in line with Jinbao's brand image and make a lot of profit.

Jianbao can defend this kind of sports beverage without saying anything about any other flavors. He doesn't know the brand operation, and he doesn't know the power of TV advertising.

Another one is also interesting, Build Bao's strong resistance to Coke, and the first can of Build Bao is actually produced by the borrowed Pepsi production line.

In other words, Bai Shing was kind of helping to build Bao, but turning his head, he resisted Bai Shing, which made Bai very dissatisfied. Otherwise, he wouldn't have stepped on his foot when he was building Bao Po, instead of pulling a hand.

Le Haha wants to launch carbonated drinks, just want to seize the market while Builder boycotts Pepsi and Coca-Cola, then turn around and join forces with Builder to keep Pepsi and Coca-Cola down!

In the case of carbonated beverages temporarily, Lehaha was added later, but in the case of yogurt beverages, Lehaha has become the market owner. Feng Yu is just trying to get Lehaha to launch the beverage that he swept through the Huaxia beverage industry in his previous life - Nutrition Express!

The Nutrition Line is just adding some other nutrients to the yogurt. To be honest, there's nothing mysterious about it, but this is the kind of beverage that, with good publicity and improved sales channels, creates a miracle with an annual sales of over 40 billion!

Big bottle of yogurt, Zongqing nodded thoughtfully first, yes, how could I not have thought that not only children can drink this, but adults can drink it, and sales must climb again!

It's not impossible to catch up and surpass Jinbao in five years! Lehaha, why can't you be the leader in the Huaxia beverage industry?

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