Extraordinary Genius

Unlike Philip's sales channels, Feng Yu has his own channels. In Huaxia, Feng Yu has better channels, but Philip has stores, and the wind and rain sign doesn't.

Overseas, Feng Yu has paid and AIWA channels, and AIWA has a number of stores. Philip also has a number of co-merchants and his own stores.

So Feng Yu and Thomas negotiated well, everyone borrowed from each other, and joined forces to make the super VCD sales peak again, but on the sales of ordinary VCD, the two people had a disagreement.

Thomas made it very clear that ordinary VCDs, Philip didn't, and you're the only ones selling, didn't Philip lose?

Others are right, but Feng Yu quickly came up with a simple solution. Don't you think Philip has other products, so why don't we trade them all?

Philip also has products such as razors, TVs, lights, and more professional medical devices, which are not included. Wind and rain cards and Edward cards also have humidifiers, leafless fans, pagers and other products, which are also small and can be sold in Philips stores.

So the two companies cooperated fully, not only sharing sales channels, but even the store opened a special counter for each other. The advantage of doing so is that sales coverage is wider and products are easier to sell.

But there is also a disadvantage, which is that it is easy to be misunderstood, mistakenly think that the two companies have merged, these brands belong to one company, and the loss is actually Feng Yu.

After all, Philip's brand is still on top of the Windstorm and AIWA cards, and people will only think that Philip acquired the Windstorm cards, not the Windstorm cards.

But Feng Yu doesn't care. What he wants now is the market. Windstorm Electronics's reputation will be compromised, but the brand value of the Windstorm brand will not be compromised. When the market is fully expanded, consumers will naturally know clearly that the two are only strategic partners.

AIWA was held by Sony, but didn't the brand stay? And now AIWA's listening, it's beyond Sonny.

Both sides are satisfied with this cooperation. The two had already cooperated technically in many ways, and the channels of mutual assistance were normal.

A week later, both retail outlets increased by more than 50%.

But the super VCD retail price is still very expensive, and not a very large number of people buy it. Fortunately, the profit is very high and Feng Yu is more satisfied.

The most satisfying, ordinary VCD sales are getting better. The price is cheap, the quality has not declined, there are many promotional methods, and there are other brands in comparison, making ordinary VCDs make a lot of profit for Feng Yu.

At this time, other brands also found that if they fought alone, no one was the opponent of the storm card. After all, the patented owners of others, the first VCDs developed, both in cost and technology, were very mature.

Now that this price reduction has severely reduced their profits, Philips has fully cooperated with Windstorm and AIWA, and they have decided to join forces for channel sharing.

Those world-class consumer electronics brands have huge sales channels. Both distributors and proprietary stores are not low in number, and once combined, they can do just about anything they want to sell in any city.

Whether it's the number of spelling channels or the number of spelling stores, they can take the upper hand, and they don't believe it, so they can't increase sales.

Most importantly, they had to. Many of their products are still backed up in the warehouse. What if they don't get rid of them as soon as possible, and after a while, the products will be updated again?

There's only one super VCD left, but it's functionally advanced. What if we have a super VCD generation next year? Or what if the technology for DVDs is mature and they just roll out DVDs?

At that time, their products may not be able to be sold at a lower price, so why don't we combine them now, at least sell them now, and they won't lose even though they won't make any money.

If the price of the VCD goes down again, none of them can stand it, then it will be completely pitted by Wind and Rain Electronics!

A little windstorm electronics actually pits so many of their world-class consumer electronics giants that they feel ashamed of themselves!

Now that they've joined forces to resist, they've joined forces on DVD burning standards to teach Windstorm Electronics and Philip a heavy lesson!

They set the burning standards, so the player reads in their own way. So on top of the development of the DVD player, they're ahead.

……

“President Feng, no, those big companies are united, their channels are borrowed from each other, and their ability to distribute goods is stronger than ours!” Jiang Wan saw Feng Yu abruptly and said.

Feng Yu shook his hand with a smile: “What's the rush? Isn't it just that they have more retail outlets? What is there? They're paying us with our patented technology, aren't they? Besides, the gap between super VCD and regular VCD, you haven't seen it yet. In two days, Central Taiwan will play our new ads, and foreign ads will start to run, and that's when it happens to be a fatal blow to them. ”

Jiang Wan frowned. He felt that Feng Yu believed too much in the effectiveness of advertising. Others were world-class companies. Asset size, ten times the size of Feng Yu Electronics, the brand influence was much greater.

By relying solely on those brands to consume dead powder, their sales volume will be good, not to mention they will be combined and introduced to each other. Windstorm Electronics only works with Philip and AIWA. It's too small to be an opponent.

“President Feng, although they sell VCDs, they also make us a lot of money, but if those VCDs we sell are our brand, we will make more money. And our factories are expanding and our production is increasing, and if they split the market, our products are going to be backlogged!” Jiang Wan hastened.

“How much is our common VCD cost controlled?” Feng Yu asked without panic.

“It's less than 700 RMB, and it can be lowered to almost $500 a car.” Jiang Wan said violently.

Feng Yu frowned and felt dissatisfied. He clearly remembered that the price of a VCD had dropped to over three hundred between previous lives and around the millennium, which meant that the cost of a VCD should be able to be controlled to about three hundred dollars. Now that Windstorm Electronics has the world's most professional VCD engineer, can't you control the cost?

“Can it be lowered to five hundred bucks a car? Can't it be any lower? ”

“There's no way to get any lower, many of the components in here can't go down, and our labor costs are not low. ”

Feng Yu suddenly realized that the small factories of previous life must have squeezed the cost of workers, and the components must have bought cheap tail goods, so that the price of the product was reduced to more than 300 yuan, by then the VCD had almost been eliminated.

“Okay, I get it. Those brands, they're just jumping clowns, don't worry. If you look at these ads, you can see where my confidence comes from. ”