Extraordinary Genius

Jiang Wanmao didn't expect much from advertising. Advertising is just advertising. Relying on the number of times it was played, the audience will remember this brand. What new ideas can it have?

But after watching this ad that President Feng himself wrote the script, he was completely discouraged.

“Mr. Feng, that's a great slogan. It's definitely a fire! ”

Feng Yu was very proud of his heart, but he still appeared modest: “Before it aired, nothing could be conclusive. ”

“I don't dare comment on the performance of the advertisement abroad, but after this advertisement in Japan, it must have worked very well, and the other VCD brands are going to die. It's just that the ad took a little longer, and our ad on TV, at the most, wasn't it only 30 seconds?” Jiang Wan asked in disquiet.

“The ad in Central Taiwan is really only thirty seconds away, but the local station, which gives us two minutes, is just the right amount of time.” Feng Yu thought about it a long time ago. Weren't those other brands of VCDs advertising on local platforms, and now we're doing it.

It's called taking someone else's path, leaving no one else to walk.

……

“Wind and rain super VCD, four-channel choice, Guoyuan bilingual free to switch. Nine scenes are displayed, and the brilliant lens arrives just a little bit. Innovative countdown, keep track of movie time. Windstorm Electronics, VCD inventors, industry founders, brand leaders. Windstorm Super VCD, has always been imitated, never surpassed! ”

The most basic 30-second ad, the entire commercial, with no one to show, just a pair of hands, a remote, a super VCD and a TV.

In a few simple sentences, the features of the super VCD are all spoken out, especially the inventor, founder and leader three titles, completely distinguishing the storm super VCD from the other VCDs.

Even Edward and Philip can only worship the worst of VCD brands such as Dongchi. There is nothing exaggerated about the advertising phrase, and it is perfectly realistic that Rain Electronics is the inventor, the founder and the leader.

The two-minute commercial was slightly different, coming up as a family gathering, and Nan took a microphone and stood in front of the TV singing with love. As soon as his special voice came out, everyone at the party started clapping and screaming well. But even then, Nan's voice cannot be concealed.

Then Brother Nan manipulated it a few more times, chose the channel, showed that the super VCD can eliminate acoustics, can eliminate microphone sounds, can follow up and other functions, is even more surprising.

“VCD, I only choose Windstorm, Huaxia walks out of the big international brand, you, trustworthy! ”

As Brother Nan's ad phrase was read out, it ended with a close-up VCD, and a storm super VCD, which has always been imitated and never exceeded the ad phrase.

As soon as this advert word appears, it tickles all the root teeth that VCD producers hate.

Nima, we bought a patent license from you. Did we give you the patent license fee? Turns out, if you use that to step on us, you're in too much trouble!

It's always been imitated, it's never been surpassed, this damn advertising word!

If you don't have patent protection, what does this VCD look like now? Besides, who imitated you? We all have different shapes and color matches. How did we imitate them?

What do you really think Windstorm Electronics can always be the industry leader? It's only temporary! After our industry standards replace you, look who stepped on your feet!

Immediately thereafter, the ads on the Ewa Super VCD appeared, and the 30-second short ads were about the same, but the only thing that stood out was sound quality. Two minutes of long advertising made the scene inside Karaoke Hall. There are no places like KTV, at least not in the country, and they all follow the names that come from island countries, karaoke.

Na Ying sang beautifully and everyone was screaming well.

“With the Eva Super VCD, like in the studio, you can practice at home in the future. VCD, High Fidelity Enjoy, I want Edward. ”

The VCD was zoomed in, and the last thing I saw was an ad slogan, an EWA appliance, I love EWA.

Foreign versions are slightly different, but 30-second short ads are similar, because they are all product displays, no one? But long versions of ads are different. First, the spokesperson changed, and changed to Xiangjiang's song god Zhang Xueyou. Because Zhang Xueyou has planned a concert next year at Madison Garden in New York, and he is also the best seller of Chinese singers' global records.

Because he intends to spend two years temporarily, the endorsement fee is not too high, $1 million a year, but Feng Yu also grabbed it and said that the endorsement fee is too high. Besides, Feng Yu said that the ad would be broadcast globally, which could boost Zhang Xueyou's world fame. Feng Yu cited the advertising fees of Cheng Long's spokesperson Xiao Bi Wang, pointing out that Cheng Long's spokesperson fee has not been much in a year. He gave Zhang Xueyou a spokesperson fee of HK $5 million a year. The contract was signed for five years and is already heavenly.

Ultimately, it was agreed that five years HK $30 million in endorsement fees, two advertising films per year, including a number of print ads, four promotional campaigns, and a number of miscellaneous terms would make Feng Yu feel overvalued. After all, in the next two years, Zhang Xueyou would also receive the World Music Award from the World Record Association, his record sales being second only to Mike's? Jackson, Feng Yu thinks it's earned.

Feng Yu's advertising is very strong this time. It can be said that he has invested all the profits made by ordinary VCD this year, but there are also super VCD profits, and patent fees. Feng Yu still makes money. The most important thing is that the brand value will increase a lot, and these are things that money is temporarily incapable of measuring, so long as the storm electronics go public, you can see the results.

Especially the advertising phrase of Windstorm Super VCD: it has always been imitated, it has never been exceeded, and it gives the audience a psychological hint, even explicit, telling them that only Windstorm VCD is authentic, the others are imitated, which enhances the brand value of the Windstorm brand.

AIWA still takes a long-standing style that highlights sound quality and color. And the spokesperson, the global spokesperson for the AIWA brand signed last year, is currently one of the hottest female singers and stars, Madonna.

Although the price of the endorsement is very high, it is brand wide, that is, any AIWA trademark music product can be advertised with Madonna posters, of course, only two advertising films a year and two events.

In the first half of the year, AIWA asked Madonna to make an advertisement for a CD player, which worked very well. This second ad just happened to shoot a super VCD.

Windstorm, Edward and AIWA have begun to invest heavily in advertising around the world, reminding Philip as well. This super VCD is their own competition, but it's also competition. If they don't get more advertising from Philip, the market will shrink so fast that it won't go beyond storm cards.

So Philip also began to invest more in advertising…