Extraordinary Genius

Membership cards and shopping cards? Do these two cards have a lot of potential? The executives of the company are all misty. How could they not see?

If you want to say membership card and shopping card, the supermarket in Xiangjiang is not without it. You can also say it's okay to sell it, but it doesn't make much money.

Membership cards, in short, are cards held by members to prove their identity. And supermarket membership cards, which are the identification cards of supermarket members, serve no other purpose than to enjoy some membership benefits.

Shopping cards are, of course, understandable, equivalent to the card type of consumer voucher.

“People don't seem to believe what I'm saying. You all have more experience in supermarkets than I do, but you still don't know anything about the Mainland! When I said the supermarket could be bigger, you were all worried that it would be too risky to open too many stores at once. Now, you all want to open up faster, more radical than me. ”

Seeing Fu Guangzheng's gaze on their faces, Feng Yu continued: “You find no, there is already a private club in the interior, in South Cantonese, Beijing, Magic City, Jinmen and even many provincial capital cities, and the access to the private club is a membership card. ”

“In your view, a membership card is a consumer credit card, or equivalent to a discount card. But don't forget the word membership, it's also a symbol of identity. ”

They're all blind. Is membership still a symbol of identity? Is membership that important? Isn't that a way to pull customers together and increase customer turnaround?

When they saw their blind eyes, Feng Yu sighed. They had no idea how heavy Hua Xia's heart was at this time. Also come to the supermarket shopping, I'm a member, you're not, I feel superior to you.

“We have parking at the supermarket for a fee. But as you can see, there aren't a lot of cars in the interior, and people don't want to pay for parking. They'd rather park on the side of the road and walk a few more steps, so there's not a lot of people in the parking lot. But if we hold membership cards, can we park for free by spending points? What if we have a membership day every month that allows them to enjoy the membership price? Or can someone with a membership card check out first? ”

There aren't many cars in the parking lot right now anyway, and the parking lot wasn't originally intended to be used to make money. But with this kind of discount, I believe that a lot of people with cars will have a membership card, a lot of aspects. You can't always go a long way every time you shop, so they won't enjoy the convenience of having a car.

Membership days are not always available, but they can greatly boost consumption. Everyone has a sense of popularity, especially the Huaxians, who like to have fun. When they see a lot of people shopping at the Taihua supermarket, they want to see it too.

Priority checkout for membership cards solves many people's reluctance to line up. Even a member checkout channel can be set up to serve members specifically, which satisfies many people experiencing a high level of psychology.

Fu Guang is looking at Li Zexuan, as if Feng Yu had some point. These options don't look special, but as long as they are properly advertised, they should sell a lot of membership cards.

“What about membership cards? On the Xiangjiang side, a membership card is given for a certain amount of money per consumption, and the amount of money spent can earn points, which can be used to redeem cash.” Pai Guangwei said.

“A gift? Of course not. Our membership cards are for sale! Membership cards are divided into two grades, also known as VIP cards, premium membership cards, and SVIP cards. Regular cards, $30 a card, premium membership cards, $200 a card. ”

“Two hundred bucks a piece? If this is in Xiangjiang, the price is not high, but in the interior, will someone buy it? That's the equivalent of a regular worker, half a month's salary, just to buy a membership card?” Li Zexuan frowned. In fact, he wanted to say that even in Xiangjiang, such a high price would not sell much.

Feng Yu shook his finger: “Ordinary workers, of course, buy regular membership cards and do not enjoy so many preferential terms. Free parking, for example, is not available for regular members, because ordinary people can't afford a car. Senior membership cards, prepared for the wealthy or powerful, $200, not much for them. Even I think 200 bucks is a little low. ”

“How many cards do you think we can sell this membership card?” Pai Guangzheng asked.

Feng Yu raised a finger.

“A thousand? ”

“10,000 Premium Membership Cards, each supermarket. ”

“10,000? Every supermarket? What do you mean, you can sell $40 million just for a premium membership card? Aren't you a little too optimistic?” Fu Guangzheng asked.

“Not at all optimistic, even I can be sure, that 10,000 copies are not enough. Each of our supermarkets has declared that only 3,000 premium membership cards are available, and the rest of us can only buy regular membership cards. ”

“Hunger marketing?” Fu Guang is quickly reacting to what Feng Yu means. But hunger marketing is not easy to succeed. How many companies learn to do this, and the end product simply cannot be sold, starving themselves.

“Exactly. The less you understand the psychology of the Huaxia, the more they are willing to rob. The more things someone robs, the more they're willing to buy.” Feng Yu said confidently.

“How much do you think we can sell for this membership card item? ”

“At least one hundred million RMB! And it looks like we're giving them a discount, but we still make money, and we can clean up inventory on Membership Day. ”

“Well, even if you can do that, but a hundred million, you can open two supermarkets. ”

Feng Yu said without panic: "The next point is the shopping card. Although our supermarket has launched a shopping card, we have never been specifically sold. It is placed at the cashier's office of the supermarket, and the price is not low. There are not many people asking, right? ”

Pay Guangwei nodded: “Yes, we also advertised in the store, but many people looked at the amount of the shopping card and turned away. We also talked about whether to introduce some smaller shopping cards to get people to buy back for company welfare. ”

Feng Yubai paid Guangwei a glance and looked at your positioning. The shopping card was placed in Xiangjiang, possibly the welfare of a large company. But in the interior, how many companies can pay this kind of benefits?

What are the benefits of a shopping card? Without a name, without a password, you can simply brush your spending. Take this, don't be afraid to be checked. It doesn't say my name on it. Can't I give it to the police in time?

But when it comes to spending, it's convenient, Taihua supermarket, and the range of products is still very complete. This shopping card is equivalent to a bank card for designated local consumption.

While the function of a shopping card is equivalent to a voucher, it also has the advantage that it is not easily damaged and is much easier to use and send out than vouchers. Now the maximum coupon value, which is 100 yuan, if you send a 10,000 yuan coupon, it's also a small one.

“None of you are looking for product positioning for prospective shopping cards. The real positioning of shopping cards should be… a gift! ”