Extraordinary Genius

Shopping cards are gifts?

After Feng Yu said this, everyone was confused. A shopping card is just a voucher. Can this be used as a gift? Why send this? If you don't know what to send, just send the money.

He also knows that although Mainland Chinese people do not like to give gifts to each other as much as Xiangjiang, many officials like to receive gifts, and his favorite is to receive cash directly.

Pay good and brighter eyes, shopping card = cash!

Yeah, shopping cards can buy a lot of things, even refrigerators, TVs, VCDs, etc., which is the same as money.

Feng Yu looked at Fu Guang's sudden expression of understanding and asked with a smile: “Do you understand? ”

“Got it, you're a gift, mostly for the leader, right? ”

A pair of children can teach Feng Yu to nod his head: “Yes, but not just leaders, but also parents, father-in-law parents, prospective father-in-law parents and other elders, or someone who can help with things. On New Year's Eve, picking gifts is also a headache. Good thing I bought it correctly. If I bought it wrong, it cost me money and I didn't get a favor, didn't I? Our supermarket shopping cards are different, they can choose what they like. ”

“And this shopping card, we can have a deadline, like three months. If consumption is not exhausted within three months, the amount is scrapped to stimulate their faster consumption. Don't think this is an overdraft of their purchasing power, this denomination of shopping cards, they don't usually buy groceries or anything, all for large pieces. Large pieces are not everyday essentials, so when they want toilet paper, toothbrushes, etc., they have to come back for more. ”

“Most importantly, a lot of people buy things, but they don't exactly fit together. All they know is that it doesn't last long, so they pick more goods, and the actual amount of the goods they buy is usually more than the amount of the shopping card, which means that they come to us to spend more than just the shopping card, or the money. ”

The senior leaders of Taihua Supermarket Group all looked admirably at Feng Yu. Why didn't they think of that? Especially the Fu family, the most embarrassing, they still made supermarkets for many years. It's actually not as good as Feng Yu, who has never opened a supermarket before. This contrast seems like they've lived on dogs all these years!

“So, Mr. Feng, what do you think we should offer as a face value shopping card? ”

“$500, $1,000, $3,000, $5,000 and $10,000 for five cards. Five hundred bucks, that's what you call it, buy it back, give it to the employees of the company as benefits. Including, of course, those who make money for their parents' elders, who want to spend it on their parents, but who can't afford it, but who change it to a shopping card and lose it without spending it, have to spend it. A thousand dollars is also the target of these consumers, and the company always has some school leaders, or someone to do something about. For $3,000, $5,000 and $10,000, the main purpose is to give gifts, or to give them to leaders. The good thing about shopping cards is that they don't have a bearer, they don't have a password, and whoever holds them spends them. ”

“Is that good? Wouldn't it be a waste if we lost it?” Fu Guangwei asked.

“It's their loss, not ours. Our inland discipline ~ supervision ~ department is the equivalent of Xiangjiang's Liang ~ government administration, they will regularly check all official ape bank accounts, etc., this shopping card does not need to exist in the bank. Even if they were discovered, they could say they had won the lottery, picked it up, etc., free from punishment, so that they put it away, much less stress. ”

The issue of the acceptance of officials cannot be solved once and for all until Feng Yu is reborn, a problem that cannot be avoided in any country. Feng Yu just asked them to turn the money into a delivery card, a shopping card, and he had no psychological pressure at all.

“Brother Feng, how much do you think we can sell for this shopping card?” Li Zexuan asked.

“Guaranteed much more than membership cards! ”

In a previous life, Feng Yu had a friend who worked at Carrefour. When Carrefour's holiday launched a shopping card, a store could sell hundreds of millions! If you meet big festivals like Mid-Autumn and New Year, you can sell billions. Later, even though the government ~ ordered me not to introduce an overpriced shopping card, I can still sell hundreds of millions of cards each month. I can send several more cards at a time.

The current economic situation cannot be compared to a dozen or twenty years later, but according to Feng Yu's estimation, a supermarket selling 20 million won't be a problem, just 50 or 10,000 shopping cards won't sell less.

Twenty stores, selling 500 million won't be a problem. Teacher's Day is coming soon, and Mid-Autumn, National Day, etc. are all high season sales of shopping cards.

And New Year's Day, New Year's Eve, etc., this card will definitely sell more. Six months is not a small amount of money that can be raised by shopping cards alone.

While the card would then continue to be consumed in the supermarket, it would also stimulate the sale of supermarket goods and allow a quick return to the cage.

Most importantly, it creates a false and prosperous turnover through which more money can be lent in the bank.

Six months, plus loans, profits, etc. to raise a billion RMB of money is absolutely fine, then you can open more than 20 supermarkets.

That would do just what they expected, except for the less developed provinces like the West, where there is at least one Taihua supermarket, and the more developed cities, where there can be two to three, or even more.

In this way, the golden location of this supermarket or supermarket is captured by the Taihua Supermarket Group. Without worrying about carrefour, walmart, etc. seizing the site, or worrying about competing with other local wind enterprises, Taihua Supermarket Group will steadily become Huaxia's number one supermarket group, even in the future, the world can be top five in size.

This kind of follow-on business has to be prevented. For example, in the U.S., everyone knows that Wal-Mart is the world's number one, and even the world's top 500 handchair for many years. But in the US, there are also several of the world's top 500 retailers, similar to Wal-Mart.

For example, HomeDepot, the world's top 500 ranks between 35 and 40; Kroger, the US, ranks between 50 and 55; Target, the US, ranks between 70 and 75; SearsRoebuck, the US, ranks between 80 and 85; CostcoWholesale, the US, ranks between 90 and 95; and Alberrsons, the US, ranks between 100 and 105.

Thus, even strong players, such as Wal-Mart, cannot avoid the emergence of competitors, even though these firms are growing better in some areas than Wal-Mart, and some of these firms still have profits above Wal-Mart, with more annual turnover than Wal-Mart combined.

The earliest development, the best development, does not necessarily mean that all markets can be captured. Even in previous generations, there were a dozen large supermarket chains, all of which could be competitors.

The way Taihua Supermarket is doing now is to take over all the golden spots so that the followers won't make much money, let alone roll up profits!