Extraordinary Genius

Next, we'll talk about how we can sell the cards.

Advertising is definitely something to do. There are also differences about what kind of media to advertise and how to advertise.

“I think it's enough that we advertise on City TV, that January is enough for all citizens to know that we launched membership cards and shopping cards, and that advertising on the market is cheap. One month before the supermarket opened, it was advertised in various markets and it worked very well.” Fu Guangzheng said.

Li Zeyuan disagreed: "The advertising on the city television station is obviously a waste. All we have to do is let others know that we have this activity, and I think it's the easiest and the most economical way to send leaflets. We also had leaflet distributors, and this portion of advertising spending could have been totally saved. ”

“How about a glossy flyer? Our premium membership cards and big value shopping cards are for big customers. How many big clients have you met, picking up leaflets on the street? They're all drivers.” Pai Guangwei rebutted.

“You can put it directly in their car. I've seen a lot of windows in the parking lot, under the rain brush, there are leaflets.” Li Zexuan argued.

“Yeah, if it were you, would you watch? You either throw it on the ground, or you throw it in the trash can, or you don't even get it in the car, let alone take a closer look. The easiest way, I would say, is to advertise in front of the supermarket. Get a big doll and hold the horn for publicity. Costs are also very low and effective, attracting customers to consume. In supermarkets, it can also be advertised through broadcasts, posters, etc. ”

The method of paying brilliantly is relatively traditional. It is also a conventional method used by their supermarket on the Xiangjiang side. It really works well. But Guangwei did not take into account that, on the Xiangjiang side, TV advertising is more expensive and there are several competitors. So advertising is the best value for money.

But in the interior, advertising fees are not high, and Taihua supermarkets have no competitors at all, and customers are not as stable as homemade supermarkets, so Feng Yu tends to spend money on advertising in the media.

Advertising on the market is not very good value for money, Feng Yu thinks it should be advertised on the radio and in newspapers.

“I think radio and newspapers are the best places to advertise. First of all, the market is not particularly good, and people who do business spend less time watching TV. They read the newspaper after work and listen to the radio while driving. After work, they either go out to get paid or go out to play, and they don't watch a lot of TV. Even if you watch it, you can choose TV stations like Central Station, local stations, it's still a lot worse. ”

“The most mainstream news medium today is the newspaper. Newspapers are inseparable, whether they are working or doing business, whether they are public apes or ordinary workers. Even in our Taihua supermarket group, you read the most newspapers, right? ”

“Brother Feng, have you thought about it? A lot of people are still illiterate.” Paying light is a reminder.

He hasn't been in the mainland long enough. He's seen a lot of people who can't read, and there's leadership. Newspapers are mainstream, but obviously some people don't have access to them.

“Of course there are illiterate people, but they are concentrated mainly in rural areas, in urban areas, where there are few illiterate people. How many illiterates have you seen in the mainland? How many years have literacy classes been running in the city now? I admit, there will be more, but very few. And that's when we get to work on the ad. ”

“What else can a newspaper advertisement do?” Li Zexuan frowned.

“Of course there is. For example, we can make the ad more interesting. Have you all seen the comics?” Feng Yu asked.

“Yes!” Hands up with glory and excitement. Found everyone else looking at him in disdain, and he put his right hand down weakly, "I've really seen it, the Dragon Tiger Gate is amazing. ”

“Brother Feng, how many people do you think work for money and go to comics? It's all for kids.” After that, he looked despicably at Pai Guangwei.

Fu Guangwei was despised and stared back unwillingly. I haven't even seen Dragon Tiger Gate, so you're ashamed to say you're from Xiangjiang!

“I'm not talking about those fighting comics. Have you guys seen the four-gram comics? It's four cartoon pictures that tell an interesting little story that makes people laugh. For example, the first one can be one person looking for parking space, the second one, another person can drive directly into our parking lot, and this person can laugh at each other for being stupid, wasting money or something, the third one, the person entering the parking lot takes out a senior membership card, the fourth one, the person in the parking lot comes out and shows off, there is a supermarket senior membership card, you can park for a penny! ”

Fu Guangzheng, after listening to Feng Yu, frowned. Sounds like it highlights the premium membership card parking privilege. It seems like comics are more interesting than advertisements. And when people look at newspapers, people who have pictures can always be more eye-catching, but they don't know if it's working.

“I'm just going to give you an example. Specifically, I'm going to have to find someone who can do it. But I assure you, such ads are easier to see and remember. Another advantage of advertising in newspapers is that they can be purchased on a daily or weekly basis, which is a lot more expensive than buying a TV for at least a month. I know a design company that would design ads like this. ”

“That's true, TV stations don't sell ads that run for just a few days, unless we pay high prices, which can be very expensive and inexpensive.” A deputy general nodded.

“The second avenue is broadcasting. Broadcasts are mainly broadcast during peak hours of work and work, targeting people, drivers and bus riders. When driving, it's the most boring. Many people are used to listening to the radio. It's too quiet. Many people can't stand it. ”

Now in the car, standard or broadcast. Some of the cars have on-board recorders, and that's a good car. And those with on-board CDs are even more luxury cars.

Even before Feng Yu was reincarnated, the broadcast listening rate was good. Even with DVDs on the car, they're used to listening to the radio, so advertising on the radio works great.

“For broadcast advertising, we're looking for someone with a very recognizable voice. I recommend one person, Zhao Zhongxiang, who has worked with me, it's not expensive, but it works very well. ”

“How long does it take to broadcast the ad? What to do?” Fu Guangzheng asked.

“Broadcast ads can be bought longer, and even if they don't sell cards, they can promote other products from our supermarket. And now is a great opportunity, a great opportunity to sell shopping cards, Teacher's Day is coming! ”