Extraordinary Genius

Chapter 647 Adolf's Trouble

Adolf, president of Carrefour Asia, looked at the report on the table and looked a little gloomy and uncertain.

How did this happen? How did Huaxia suddenly emerge as such a company? How dare it open so many supermarket chains!

And what he can't figure out is that they're not renting a mall, but buying a property, putting the supermarket at the core, and making a supermarket, isn't that how Carrefour works?

He asked someone to investigate that the business model of this Taihua supermarket group had so many similarities with their Carrefour. Profitability, business model, management model, etc., are all very similar.

But imitating their Carrefour is also very powerful. After all, Taihua Supermarket Group has a strong capital, and the sales methods are similar to those of the world's major supermarkets, but the various promotional methods of Taihua Supermarket have opened Carrefour's eyes.

At this time, Carrefour was not as overwhelming as it had been in previous life, and although it also made promotions every day, there was still a gap compared to the strength of the Taihua supermarket.

Not to mention that the Taihua supermarket is obviously a more comprehensive supermarket, even the fruit fresh areas are made very well, better than their Carrefour.

Originally, Carrefour was looking at the Huaxia market, but France's relationship with the Huaxia government ~ government was not particularly good. There were not many places where the two parties cooperated, and perhaps it was better related to Huaxia's relationship with Germany. The whole world knows that there is no harmony between the fads.

Now that the relationship is finally relaxed, they intend to enter the Huaxia market in two years to try the water, but they find it too late. While they were still on the lookout, the Taihua supermarket emerged.

And this Taihua supermarket group is insane. Where does one come up to open so many supermarket chains without fear of losing money?

But they only found out after inquiry that this Taihua supermarket group actually had shares in Xiangjiang Li Superman. Superman Li, that's not just in Xiangjiang, but in Asia as a whole, and even the world as a whole, is a very famous businessman, the first Chinese businessman, it's not easy to mess with, the capital is very strong.

Superman Li is not a sole proprietor, I hear he still works with a lot of people, including a big boss in Mainland China. Together, they have no worries about money. Plus, properties and prices in the interior of Huaxia are cheap, and they can open a big supermarket with less money.

But they also studied that, based on the size of the supermarket in Taihua, depending on the type of goods, a minimum of RMB 200 million per supermarket would be sufficient, which is an important reason why they did not enter Huaxia.

Investments are not low, returns are unexpected, funds are overwhelming and risks are high.

But the registered capital of Taihua Supermarket Group doesn't seem to be very high. Even if there was a capital increase, it wouldn't be too much, would it? If two hundred million RMB is really spent per supermarket, then aren't the 20 Taihua supermarkets, at the current exchange rate, paying 500 million dollars? Investments will be higher if measured at last year's exchange rate!

It's a little too expensive, isn't it?

Adolf didn't know that most of the goods in Taihua supermarket were pre-paid and only paid a deposit, which was settled at the end of the month. And many brands have paid for doorbell fees and so on. This money is simply paid for by someone else. The cost of Taihua Supermarket is very low. Don't say 200 million, 20 million won't be needed. Otherwise, their initial investments, although more valuable due to higher exchange rates, can't support 20 supermarkets.

It's not even possible to open twenty supermarkets alone and not enough money to buy them!

Adolf doubted that the Taihua supermarket had a Huaxia government ~ government background, otherwise why would a supermarket just open up and be able to access their Huaxia government ~ government's biggest news media? Since when does the government help merchants advertise for free?

And after the opening of the Taihua supermarket, the sales scene was very hot, which Adolf didn't expect. He couldn't figure out how many years it had been since Huaxia was so backward. Has he already had such purchasing power?

He had no idea that although Huaxia was still lagging behind, there were many Huaxias. And Huaxia is not without the rich, and the number is not small.

Nor does he understand the curiosity and speed of acceptance of novelties by the Huaxians. Besides, he doesn't understand how much the Huaxians like to be lively.

Supermarkets are a very lively place, and regardless of the salesman's white-eyed place, you can wander around and pick cheap places, how appealing to Huaxia people.

Not to mention that every promotion in Taihua supermarket attracts customers more. Just say the slogan of Taihua Supermarket at this time, and let a lot of people come.

Shop to Taihua, pay 1st!

Taihua supermarket merchandise is cheap. If you buy tea, oil, salt and other things in your home every month, you save money at Taihua supermarket, it's really the same as a tier one salary.

This advertisement stimulated the nerves of a lot of people and their unfulfilled wallets, making them go shopping at the Taihua supermarket, even if they walk a little more, do an extra hour of bus.

There are also words such as "special price every day, * * * * special offer”, "full product, clear price”, “shopping to Taihua, good mood every day”, frequently appeared in newspapers and broadcasts. Buses have advertisements on them, and flyers are distributed in crowded areas.

In just over a month, there are cities with Thai supermarkets, almost no one knows about them, and they have a very good reputation. Even some cities that don't have a Thai supermarket have a lot of people who know about it because they see it on the news network.

Adolf regretted it at this time. He knew it was so simple to open a supermarket in Huaxia. He should have visited Huaxia sooner, or faster. Maybe Carrefour is already open in Huaxia. Especially at several supermarkets in Taihua, which he sent people to visit, which made him even more depressed.

At the time, he thought the only competitor was Wal-Mart, who was also going to enter the Huaxia market. How could he know that this local Thai supermarket group from Huaxia was even scarier than Wal-Mart?

He knows too much about a local business and how much better it will be than them. Instead of being more familiar with national circumstances, national policies alone tend to protect local enterprises.

I'm afraid it's going to be very difficult for them to get into Huaxia. Even if you barely open a store, it will never be as good as it is in other countries.

This Taihua supermarket group is hard to deal with. All he now expects is that the company's goal is the Mainland China market. If he really wants to enter the overseas market and start competing with them, he will have another strong competitor. This will be a huge resistance to Carrefour's expansion.

Let's report this to HQ, whether or not to enter Huaxia early, risk losing money, or wait until Taihua Supermarket Group expands and loses their golden opportunity to enter Huaxia Market, let HQ study these.