Extraordinary Genius

Hot National Day has passed, entering November and entering the low valley of retail.

It has been said that November is a low season for retail, because by the end of the year next month, everyone is working hard and there is no time to shop in order to accomplish the task, or exceed it.

Some say that because in November, just after National Day, Mid-Autumn and other festivals, people didn't spend a lot of money, and many people are now constrained and have no money to shop.

It was also said that in November, it was officially winter, it was cold, people were reluctant to go out, they liked cats at home, and naturally they wouldn't come shopping.

But none of these rules apply to the Taihua supermarket, or the Taihua supermarket.

Even though it's cold out there and it's even snowing in the northeast, it can't stop people from shopping at the Taihua supermarket. There are a lot of reasons, such as things from the Taihua supermarket, which are really cheap, “Shopping to Taihua, Wage Increase by 1” is really not casual.

For example, if you get a shopping card from Eleven, the time limit is 50 days, and you don't need it anymore, it expires. For example, Taihua supermarket is very warm. Even if you don't buy anything, go inside and wander around. Supermarket staff won't say anything. When they see them, they will still smile. Just think of it as relaxing. Although every time you go to relax, you always have to buy something back.

The suppliers of the Taihua supermarket, all excited. There are only 20 supermarkets, and the coverage is not particularly large. How can sales be so high?

At first, the conditions at Taihua Supermarket were very harsh, and they were somewhat dissatisfied. They have to buy on credit, they have to pay a security deposit, they have to pay for promotions, they have to obey the supermarket management, even print a leaflet, they have to pay for it, who is selling the goods?

Had it not been for the assurance of Taihua Supermarket, their sales would have been very good and they would have given a good purchase price, which they would not have agreed to.

But now, they all feel that it was too good to sign a supply contract with Taihua Supermarket. Not to mention the volume of purchases, the price is not low, and it really has a lot of publicity for their brand.

Take a look at the neat shelf placement. When their people go to the supermarket to check, they all want to buy ~ after seeing it. And look at the other shops, the little shops, the mess, the dirty floors, the grey shelves, the poor attitude of the salesmen, and so on, it's really incomparable with the Taihua supermarket.

And at the end of the month, a lot of the money they were worried about was going into their company's account, not for a day.

This is not the end of the spectrum, as orders are larger in the second month, and they are required to deliver once a half month or even a week. What's wrong with that? If you sell so well, you can deliver every day. The more you send, the more they earn.

Even many brands have found that at this rate of growth, perhaps starting next year, the sales of Taihua Supermarket alone will be no worse than the sales of the entire city before them, not to mention the increase in the number of their wholesale retail products.

They didn't know why, but some salespeople were smart enough to find out, after many people bought some products at Taihua supermarket, like a roll of toilet paper, a bottle of fruit juice, they thought it was good. But when you need it all of a sudden, you don't have time to go to Taihua supermarket to buy it.

So they went to places like the nearest retail store, and the first option was these brands that they had bought or seen at the Taihua supermarket.

Everyone thinks that what Taihua supermarket sells must be a big brand, it's boutique, I don't see many products, are they imported, I can't see them at home!

Supermarket, which is supposed to serve the civilian population, is stunned by the fact that many people think it is a high-end market. I didn't even think of Feng Yu.

However, based on the cleanliness of the shopping mall, Taihua Supermarket is still a leading domestic peer. Each supermarket hires as many cleaners as it wants.

Therefore, if you signed a short-term supply contract with Taihua Supermarket, you want to renew the long-term supply contract with Taihua Supermarket in advance. Obviously, this Taihua Supermarket is a very strong sales terminal.

But by this time, it is no longer time for Taihua Supermarket to beg for them, or even find a relationship to invite them to settle in. Now Taihua Supermarket can be said to have succeeded, and both sides have reversed their positions.

You want to sign a contract now? Okay, let's just supply it first, settle the bill at the end of the month, and follow all the management methods of our supermarket, like letting you pay for it, you have to pay for it or something. Shouldn't the supply price have dropped by one? Previously, the prices were lower than those of your municipal distributors, but similar to those of some provincial distributors?

We cover more than a dozen major cities in the country, including supermarkets in municipalities directly under the Central Government. Not to exaggerate, we already cover half of China's major cities, right? Is there a minimum price for this supply? Because there's no dealership like us, right?

Previously, the purchase price of many commodities in Taihua supermarket was only cheaper than the purchase price of other shops and retail stores in the city. Without imported commodities, channels of Taihua Trading Company, etc., the profit would not be too high.

But starting with the new contract, all Thai supermarket merchandise will have the lowest wholesale price in the country. You can't? Sure, when this batch is sold out, we won't go into your brand's products. Anyway, there's nothing unique about your stuff. How many products are squeezing their heads and wanting to stay in our Taihua supermarket? Not so bad for one of you.

Distributors know too much about the ability of Taihua Supermarket to sell, and losing such an important sales channel can have a huge impact on their product sales.

And Taihua Supermarket has a really good publicity effect. Entering Taihua Supermarket, like their brand value, also improves a lot invisibly.

At this time, nationally renowned brands like Philips, Rain Medals, Edward Medals, Little Big King, Lehaha and others all signed contracts with Taihua Supermarket ahead of time. And some local brands, not particularly large, were harsh and signed some tough contracts with Taihua Supermarket.

Even if the contract was a little harsh, after all, they could still make money.

Some of the other watching brands, some of them continuing to watch, some of them unable to withstand the pressure, also chose to sign the contract in advance.

Feng Yu looked at the brands without a contract at the supermarket and screened them down one by one. If there is no substitute, it will continue to be delayed. The last contract, though brief, is still due. And if there are alternatives, don't blame Taihua Supermarket for being rude!