Extraordinary Genius

Zhang Ruiqiang quickly made a decision, not more decisive than Xu Changyou (Xu Shuji), but Iceland's population accounted for about 26 percent of Longjiang, but taxes accounted for more than 43 percent!

In other words, there are things that Ice City can do, but not necessarily the entire Longjiang River. Especially the Ice City is still a separate plan ~ the city has a great deal of autonomy, many things can be decided independently, without provincial constraints.

Feng Yu said to increase the wages of enterprises in order to reduce the resistance of employees, and then quickly promote social security contributions, which Iceland can do.

Even with corporate and social insurance on the same track, Iceland has enough strength to do it. After all, Iceland's industrial recovery has far exceeded everyone's expectations, even in some respects, and is already ahead of the nation.

Ice City Machinery Corporation, Ice City Pharmaceutical Group, Ice Flight Factory, Motor Factory, even light industries like textile factories, are developing very well.

There are a number of other aspects, including the fact that Ice City is growing very fast and well funded.

Perhaps Chang Friend could not make such a decision, Longjiang still has a lot of poor places, and a lot of enterprise development is not very good, to put it seriously, that is half-dead.

Those enterprises themselves do not pay much taxes. If, according to Feng Yu's method, those enterprises give wages to employees to stabilize their emotions and promote the social security system, then new problems will arise. The taxes paid by those enterprises will be greatly reduced. Is there any money left in the province to do anything else?

Can it be said that the introduction of a system that prevents other work from being carried out is a success?

The best way to do this is to improve the economy of the province as a whole, make more money, and that's understandable. But it's simple to say, it works, but it's very difficult.

While they were thinking, Feng Yu drank tea easily and told them too much. His mouth was still dry.

Zhang Ruiqiang looked at Xu Changyou's tangled appearance. I didn't know how to persuade him, but suddenly I saw Feng Yu's loosely deserved appearance. That reminded me. This topic was raised by Feng Yu. So, this kid has a solution?

You got a way of saying it sooner or later. You mean to make us feel bad, right?

Zhang Ruiqiang cleared his voice and reminded Feng Yu to stop!

“Feng Yu, if you say so, do you have a solution? ”

“Yes, why not raise the income of those enterprises and raise the wages of their employees? ”

And you say, "What I'm asking is concrete ways to improve those companies' earnings!"

Seeing Old Zhang's desperate expression of restraint, Feng Yu said slowly: “The solution is not too difficult. I just don't know if Xu Changyou can promote success. This is very offensive, especially if it can provoke conflict in those cities. ”

Xu Changyu frowned and looked at Feng Yu: “I am not afraid of offenders. Doing anything will not satisfy everyone. As long as it's good for the people, it's good enough. But you said the city would resist. What does that mean? ”

Raising the income of those businesses, those cities should be happy too, their local income should also increase, can do more, can do more, can also do politics, why should they resist?

Instead of saying it directly, Feng Yu asked: “Xu Shuji, why do you think my company's products are not low profit, but biased towards consumer approval? ”

Xu Changyou thought, "Is it because the product is of good quality? Or because it looks novel? Or good advertising? ”

“All of this. For example, our humidifier and leafless fan, our appearance is no longer novel, when the quality of the product is also caught up with other brands, after the advertising popularity decreased, our product still sells better than others, the price is still higher than them, so why?” Feng Yu continued.

Zhang Ruiqiang threw two words out of his mouth at this time: "Brand! ”

Feng Yu cast a praiseworthy look at Zhang Ruiqiang: “Yes, it is the brand effect! Let me briefly explain that the brand effect is a continuation of corporate value, that is, the benefits and effects of this brand on this product. ”

Seeing Xu Changyou still didn't quite understand, Feng Yu thought about it and gave an example: “If I put an import label on the same product, even if the price was 10 percent higher, even more than 20 percent, many people would still want to buy it, because in their impression, imported products are better than domestically produced products. Besides, there are more than Ice City Machinery companies nationwide that produce agricultural machinery, but why is Ice City Machinery more expensive than other companies when the same plow equipment? Better? In fact, the quality of some products is not very different at all. ”

“This is the brand effect because consumers recognize our brand, know that we are a nationally renowned brand, know that our technology is nationally leading, know that our after-sales service is better. It's also a roasted duck. Why is Jundu more expensive than a cheap place? In fact, the cheap shop brand is older than Quanjude, but because Quanjude had a national banquet, many people didn't even know that the cheap shop was made of roasted ducks. Even if they saw a roasted duck on the menu at the cheap shop, they didn't have to go back to order, but there were few people in Quanjude who barely ordered roasted ducks. Simply put, brands are also an important value, in accounting terms they are called intangible assets, and there are no non-monetary assets in physical form. ”

Fortunately, Feng Yu learned this knowledge, otherwise it's really not very explanatory. Feng Yu gave an example and said some professional economic terms to Xu Changyou. At his age, Xu Changyou didn't learn any of this, but he didn't quite understand the professional terms Feng Yu said, but Feng Yu gave an example, and he understood.

At the same time, he still exclaimed in his heart that Feng Yu could have today. It wasn't by chance. I've never heard of this knowledge before. His subordinates and colleagues, many of them economists, these expertise, they all know and can say more deeply.

Unfortunately, they knew that Xu Chang Friend didn't understand, so they wouldn't say that at all. As soon as Xu Changyou listened to Feng Yu today, he was so stopped!

“What do you mean, we should let those companies run brands? So where should we start with advertising?” Xu Changyou asked in vain.

“Rerun the brand? That's too much trouble, and time is running out. We have a big, ready-made brand ourselves. Why not just use it? ”

“Ready-made big brands, what do you mean? ”

Feng Yu smiled and said a word that Xu Changyou and Zhang Ruiqiang were not familiar with, even often mentioned: “Merge! ”

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