Extraordinary Genius

“Mr. Feng, aren't you coming back?” Liu Legendary asked on the phone.

“I'm not going back. Call me if you need anything, and I'll get you help. This time you think about it, we are the public enemy of the industry now!” Feng Yu cautioned.

Legendary Liu is going to take 11 chances to start a price battle to think about computers! In this way, the price of computers will drop in a straight line, and at the same time, it will offend all of our peers.

Of course, it is not just domestic colleagues who are guilty, but also, importantly, the big companies abroad, which will remind them of the enormous obstacles that have been created to even think about going abroad in the future.

Even thinking about starting a price war is because Huaxia's tariffs on electronics are high. In fact, calculating production costs is not lower than foreign computers at this time. Except for freight, there are no advantages.

But with the high tariffs, other brands of computers are going to make over 10,000, and even think about selling 8,000, or even 7,000.

And what are the actual production costs of those branded computers? About 5,000. Plus brand value, selling costs, shipping costs, warehousing costs, promotional costs, tariffs and profits, selling less than 10,000 won't really make you any money!

“President Feng, this is our best chance to unify ~ a country, and when we become the first in the country, profits are bound to skyrocket. And then we have the money to invest in factories, to increase the procurement of components, to lower costs again, which is a virtuous cycle.” Legend Liu knows very well that he will offend other major computer brands by waging price wars.

But he had to do it again, otherwise trying to seize the market would be even harder. After all, the connotation, brand awareness, technical strength, for the time being, is completely incomparable with those big companies!

Price, is the biggest advantage of even thinking about it, who makes even think about it as a brand in Huaxia?

And when you even want to become the boss in China, it is very likely that a de facto monopoly will be formed. At least the government ~ government and other organs will definitely purchase Lenovo computers. The banking system, the supermarket system, the office system they've developed are all working well, which can also, to a certain extent, increase the amount of sales they think about.

Besides, they have now signed an agreement with Microsoft to supply the cheapest version of WIN95 exclusively in Chinese, and other brands either offer backward systems or English only.

You want to buy it in Chinese? Okay, $800 minimum for a computer! It's still a wholesale price. If you install a single computer, it's $1,300, not a bargain!

The Chinese version of Microsoft WIN95 was jointly developed by Microsoft and Lenovo and Silver Mountain, but the profits are all attributable to Microsoft. Market pricing, but Feng Yu fixed it, it's synchronized with foreign countries. In the US, this authentic WIN95 system, that's the price. I've converted this into Chinese, and I've confiscated your portion of the fee.

It can be said that Microsoft systems in previous life were expensive and one of the main willingness to spread burglary ~.

At that time, an XP system cost 998 yuan and saved a computer, but three or four thousand yuan, and the system accounted for a fifth to a quarter of the price, can it not be considered expensive? And most importantly, those who sell your computer will proactively install a decoded version for you to save money to pull back customers.

The state also supports the idea of having a great advantage in price, taking advantage of the land, and catching up with the WIN95 launch. It can be said that the day and time, the land, the people and the whole occupation, if we do not seize the market at this time, there may not be such a good opportunity in the future.

“Liu, remember what I told you about the assembler? Do you think separating motherboards, graphics cards, memory, hard drives, mouses, keyboards, monitors, optical drives, etc. as part sales would cost a lot less? After all, we don't have a high tax on electronic components, and many of the electronic components we think of are imported, right?” Feng Yu cautioned.

“You mean they can buy parts and assemble them themselves? Computers are not too complicated, but the average person can't really assemble them, which can be more complicated than a TV. And how many people do you think would dare touch something so expensive?” Liu Xiaozhi was somewhat surprised.

“What if someone who can fix a computer opens a store and assembles it? The same configuration, the added value of the brand, the high tariffs, what do you think their selling price would be? ”

“This is unlikely, isn't it? Where do so many people do this? If they do, their systems are a lot more expensive, and we have about the same price. And we're brand machines, with after-sales guarantees, which they can't compare to.” Liu Xianzhi thought about it.

“Have you ever wondered, if those computer brands did it themselves? Computers were assembled and sold according to customer requirements, and they imported components, not installed computers. ”

“President Feng, this loophole, how can the state let them drill hollows? The import of a certain proportion of the components is calculated on the basis of tariffs on the entire computer. We can do this because we have policies. But policy is not a lifetime thing, so we still have to build factories with ordinary components in the country, so we can produce them ourselves in the future and try to produce them ourselves. ”

Feng Yu was more relieved to hear Liu Yuanzhi say this. If there is such a limitation, then at least those big brands will never be able to compete with Lenovo in price. Same configuration. Thousands of dollars cheaper than them. How can that be argued?

“So how much are you going to set the price now?” Feng Yu asked.

“Eight Thousand Eight, Gift System, Gift Office Software, Gift Other Web Applications.” Apart from the system and OFFICE software, most of the other software was developed even to think about it, and of course, Silver Mountain Corporation, which gave away another way to attract customers.

“What are our costs? ”

“The cost of the software, more than 6,000 points, is not a low profit. And I am confident that in just three months, we will be the number one computer brand in Huaxia sales this year.” Liu Yuanzhi has a lot of confidence in this. In addition to the three months he has allowed people to attack the government ~ government, government units, etc., the sales volume will be very impressive.

“Okay, I believe you. Remember to pay attention to the market and be alert to the emergence of assemblers. There is also a need to control terminal retail, do not see good sales, increase prices at will. ”

“Rest assured, my terminal retails are proprietary stores, proprietary counters, even if there are agents, must be strictly executed in accordance with the contract. If anyone breaks the rules, we will never be soft! ”

It was supposed to be all direct stores, but in some parts of the world, it would be troublesome if some agencies were not allowed to give them to the second generation. And the cost of direct stores is not low, not even for the time being. But if someone doesn't follow the rules, it's not even a soft persimmon!

“Well, I wish you every success in this price battle, and from now on, dominate Huaxia, dominate Asia, dominate the world! ”