Extraordinary Genius

Specialty shelves, that is, on this row of shelves, only Huaxia beverage products.

This treatment, which was previously available only in Coca-Cola and Pepsi, was not necessarily available to world-class alcoholic beverage companies such as Budweiser.

And now, Feng Yu is asking for the same treatment as Coca-Cola and Pepsi, which makes them all frown.

Coca-Cola and Pepsi Cola, two of the largest players in the beverage industry, account for over 40 per cent of the world's beverage industry and are on the rise, mainly because of the development of the Asian market. And Pepsi Cola followed closely, with a market share of more than 35 percent, and it also hit the Asian market.

In the North American market, the Coca-Cola market share reached 45 percent, and the Pepsi market nearly 40 percent, and the two joined forces, accounting for 85 percent of the market share.

In this position, the supermarket gave a special shelf. Why should Feng Yu ask for this treatment? Huaxia beverages should also be treated like this? Even most of the drinks on this list they haven't heard of, even the most well-known builder in here, the market share is less than a dime in Coca-Cola!

“Mr. Feng, Mr. Petty Pay, in terms of beverages, there are only two brands, Coca-Cola and Pepsi, and none of the other brands, at least our supermarket is, and I don't know what other supermarkets look like.” Someone said.

Of course, the same goes for other supermarkets. How can they not send people to the other supermarkets to learn about the situation?

Others immediately said that their supermarket was not working either. Although someone tried to give Feng Yu and Guangguang some face, no other supermarket said yes, your family said yes, doesn't it look like your family rank is low?

Even if they're not as big as Wal-Mart, they're not too small. Wal-Mart is just the largest in North America, but there are more than one supermarket, each supermarket, that surpasses Wal-Mart in a state or region that deserves pride.

We can't afford to lose one or two products because everyone had a good time working together before. It doesn't have much impact on their supermarket. But without the supermarket, a huge sales terminal, sales of any one beverage would fall dramatically, including Coca-Cola and Pepsi!

Big cheats. Big cheats are the opposite!

“Think about it, we have more than one product, we have more than just a variety of Huaxia drinks. Includes carbonated drinks, tea drinks, dairy products, mineral water and special types of beverages. And these, all from the mysterious East! Think about it. What's wrong with having a shelf for Oriental drinks? We've investigated that more and more people in North America are starting to like tea.” Fu Guangzheng said.

“Mr. Kofu, more people like tea, but that doesn't mean more people like tea drinks. And your products, without any visibility, rely entirely on our supermarkets to promote them. What's so special about your drinks besides tea drinks? Carbonated drinks. Can you compare to Coca-Cola and Pepsi? Dairy products, all over the world, nothing special. Even tea drinks, we have products from island countries, and they don't sell very well. This particular type of beverage you're talking about is Jianbao and this... Force, right? How many people will buy it? Who are your target consumers? ”

“Ladies and gentlemen, as I said, we are not selling taste, not brand, but geography. I just need you to give us an opportunity to test sell our products with a shelf. And our promotion is about to start, and we have enough publicity money to advertise in major newspapers, television media, etc. Think about Builder, we can run Builder's visibility in three years, and we can build other product visibility in a shorter time. ”

It's a miracle for so many to be famous all over the United States in three years! With such an amazing marketing team and more advertising costs, it doesn't seem impossible for other brands to be known.

These people looked at each other, and there was still no one to say anything. The concept of hot frying Huaxia products may have selling points, but no one knows whether it will succeed or not.

And one more thing they're thinking about, how to charge a shelf. Is it on the same terms as Coca-Cola, or is it a little higher?

Fu Guangzheng and Feng Yu didn't say anything, what terms were given. Of course, the representatives of these supermarkets, nobody asked.

After more than half an hour of talks, nothing was agreed, and the supermarket representatives left, and Pai Guang was excited to say to Feng Yu, "Yes, they will all talk to us tomorrow night at the latest. ”

“Why?” Feng Yu asked curiously.

“Because of what you said, we're Huaxia drinks. Just like in Xiangjiang, inland beverages and foreign beverages are popular locally. At least initially, a lot of customers would buy out of curiosity, not even a lot of publicity, as long as they were on the shelves. The U.S., too, even the U.S. prefer to try something fresh, and our Huaxia beverage will certainly make a lot of profit to those supermarkets once it's launched. But one thing is important, and they will definitely put in conditions, such as the right to leave the shelf at any time after the merchandise is out of stock.” After all, paying off is paying off the family. I am much better at selling than Feng Yu.

“Anytime? Then we're passive.” Feng Yu frowned. Sales are good and bad, it's not up to the supermarket, isn't it a threat to them!

“This is what we're going to talk about next, is poor sales and a certain buffer period, otherwise we'll be too passive.” Fu Guang has already had a plan to deal with this, don't forget that the largest supermarket chain in Xiangjiang is also Fu.

“How long should the buffer period be?” Feng Yu asked.

“It depends on what we talk about. But I tend to, a quarter. It's too long, they definitely don't agree, but it's too short, and we're going to lose a lot. We insist on a quarter, and there should be great hope for success. Well, we paid for a couple of supermarket chains, but there was a long-term cooperation agreement, and these products, since they gave me 20% of gross profit, were cooperation, and I would do my best to get it.” Paying light is confident, "he said.

“Brother Fu, please. ”

That evening, there was definitely a supermarket executive contact, Fu Zheng, expressing a strong interest. At this time, supermarkets are enriching the range of products, and if other supermarkets do, and they don't, then invisibly they are lowered.

And they thought they could try it. If they really don't make money and sell poorly, then they can get off the shelf, which they haven't either.

After the first supermarket signed the cooperation agreement, other supermarkets soon signed the agreement. They don't want the benefit, they're being monopolized.

A week later, all beverage products from the Grand Alliance officially landed in thousands of major supermarket chains in North America, with a dedicated shelf.

Coca-Cola and Pepsi were all shocked to learn about it!

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