Extraordinary Genius

When can two competitors sit together? This is when a third adversary emerges and threatens their position. The enemy of the enemy is a friend!

Brand, head of North American sales for Coca-Cola, and Okafo, head of North American sales for Pepsi, are sitting together today. If a reporter sees this, I don't know how to write it. A merger?

“I got a message that those Huaxia drinks entered the supermarket contract, just like us! ”

Brand's sad face, he doesn't understand, are the supermarket executives out of their minds, how do those Huaxia drinks compare to them? Why give them such good terms?

“According to the data I got, last month in the supermarket, those Huaxia drinks already accounted for eight percent of total non-alcoholic drinks sales!” Nor did Okafo expect the boom in those Huaxia drinks to be so strong.

Eight percent does not seem to be high, and there is still a clear gap compared to them. But don't forget, it's only the first month!

And their market share, which was eighty-five percent, fell to eighty-one percent, and in a month, their market share dropped by four percent. Although this is just supermarket data, supermarket sales account for a large share of their overall sales.

Especially when they find that, in addition to supermarkets, some other retail outlets are starting to sell Huaxia beverages, which greatly touches their interests!

The cake is so big, people bite one more bite, they take one less bite. They also planned to join forces in Huaxia to crush Huaxia beverages, but they didn't expect Huaxia to be able to crush success, not to mention their home camp, but to be flagged!

“Have you investigated what caused the sales of those Huaxia beverages to soar?” Brand asked.

They've also drunk those Huaxia drinks, and they think they don't taste as good as their products, and of course there's something to be desired, just like a lot of people like coffee, and they don't love Coke at all, and everyone tastes different.

But even if this beverage tastes really good, it shouldn't be so strong! Is that why there's a bonus sale? Just one more can? Or because of the car prize?

“I can't think of any other reason besides having a bonus promotion. Well, there seems to be another reason. A reporter caught it, Bill? When Gates was shopping at the supermarket, he also bought Huaxia's Force, which was said to be very popular with Microsoft engineers, energetic and better than coffee, as the newspaper said. ”

Okafo didn't really believe it either, but he read the paper. Is it Bill? Gates took a few cans of the Force and put it in the cart, and reporters did see it on Ballmer's desk in an interview with Microsoft's vice president, Ballmer.

This Huaxia functional beverage is said to eliminate fatigue and boost energy, and for those who need to work overnight, it is very much needed.

These are some of Feng Yu's little tricks, and he recommended Huaxia beverages to Microsoft, especially the Force. It was also “passionate” to sponsor a batch for the engineers to taste. And Bill? Gates' purchase of Force Force was the result of Feng Yu's enthusiastic recommendation. At that time, Feng Yu had not sponsored Force Force for Microsoft. Naturally, journalists have already been notified of this photograph.

Bill Gates, just like that.

Microsoft, too, was spoken for.

Newspapers claim that this is another magic water from the East, just like the founding fathers at the Olympic Games, this force, for engineers, is equivalent to founding fathers. For athletes, it has magical magic!

When Feng Yu gave the Force to Microsoft employees, Paul? Alan is still very disheartened. The director of Tang Tang Microsoft actually went to sell soda, which he thought was a very LOW thing.

Proud Paul? Alan, a big company in the beverage industry that never looked down on Coca-Cola, Pepsi, or anything like Microsoft, that can change the world, is the future trend.

Microsoft's growing profits and rising stock prices attest to this!

In its view, what a delicious boss to Microsoft as a middle management is progress, and Feng Yutang Microsoft's director, actually went to sell soda, this is a loss of Microsoft's face! It was a joke trying to pull Microsoft engineers together with a little Eun Xiaohui like Drinks!

But he never wondered why the profits of Coca-Cola and Pepsi were always so high. How can cybertech companies rise? People always eat and drink Lhasa. There must be more people who drink Coke than people who buy computers!

Sure, Paul? Nor did Allen think that Feng Yu was going to make Microsoft engineers feel better by giving them drinks, which was just a commercial promotion.

Promote Force with Microsoft's brand!

“It is said that the pusher behind these Huaxia drinks is the director of Microsoft Huaxia?” Brand heard this news, and didn't really believe it. Computer software and drinks don't work in the industry!

“It's the mysterious Huaxia millionaire, otherwise how can there be news that Microsoft engineers drink Huaxia beverages? And they have a lot of incentives and promotions, and they don't talk about the appliances, and they actually have cars. Eight cars have been awarded prizes, and the matter has been widely reported in the newspapers. ”

“What are you going to do?” Brand looked to Okafo, saying that they had absolutely no need for rewarded promotions for Coca-Cola and Pepsi, and that they already had a large consumer base, which would be more or less the case if new products were available.

Even if they put forward a board of directors with rewards and promotions and pride, they wouldn't give those Huaxia drinks the same level of promotion, at most one more can, not even an appliance, let alone a car.

They all want each other to make promotions first so they can say that they are competing with each other for promotions. In fact, they are perfectly capable of selling discounts and driving Huaxia beverages out of North America. But doing so is suspected of monopolization, incurring huge fines and hurting the brand image, and will be rejected by Huaxia.

After both people studied it, they decided… etc. After all, Huaxia's beverage companies are not strong enough to make long promotions. Both of them invested a lot of money in advertising at the Olympic Games, which is sure to hit Huaxia beverages again.

But then they discovered the bad news that Huaxia beverages actually entered the European multinational market again, starting with supermarkets, also in large supermarket chains and distributing at the same time.

Such a strong sales capability has finally made them feel a serious crisis. Microsoft's directors, they don't have much connectivity and influence in Europe, do they? So Huaxia drinks can quickly get into so many supermarkets, it's terrible.

Big Happy thinks there must be some counterattack at this time!

Book group: 520, 98, 468, welcome to the group. In addition, this chapter should read 835.