Extraordinary Genius

“Guangzheng, thanks for your hard work, I didn't expect the European market to open up.” Feng Yu and Fu Guangzheng were holding cigars and carrying champagne in their hands to celebrate.

In Europe and the Americas, all sales of Huaxia beverages are entrusted to a company called the Great Alliance for Beverages (BML), which of course is owned by Feng Yu.

This company is not a profit-oriented company, but is intended to help Huaxia beverage brands spread to Europe and the United States, so Feng Yu also didn't let Fu Guangzheng.

But Feng Yu has acquired five tanking plants in the US and Canada, and Fu Guangzheng has also acquired several filling plants in Europe, and he also sees that those drinks can hold up in Europe.

If dairy drinks also hold up in Europe and the United States, they will continue to acquire dairy manufacturers.

“Hard work comes second, but can those beverage makers in Huaxia survive, at least this year they will definitely have to pay for it, even next year.” Paying light is a reminder.

Market development has cost a lot. Not just advertising, but also access to supermarkets, high shipping, warehousing costs, promotional costs, etc.

New products crammed into the market, always at a price. And that kind of dedication doesn't necessarily pay off. As strong as Coca-Cola, the tea drinks promoted in Huaxia in previous life failed. Advertising fees are not too expensive, there are also strong sales channels for Coca-Cola, and they are still not rivals of Kang Shuanfu, the same class of tea and beverage enterprises, and they have to admit that they failed.

“I don't make their money at all, it's generous enough, and if they're still reluctant to insist, I definitely won't force them. At least the promotion results of Builder, Force and Tea drinks are good. These brands alone can operate, and we are worth the effort. ”

Loose alliances are easily problematic, even though those companies take advantage of the cheap ones, and always feel like they are losing money.

“Wrong is wrong on the fact that you don't make money, the more you don't make money, the more inches they get. They don't care what you think. After all, you are a shareholder of Lehaha and Jinbao, and you say that in order to promote the Huaxia beverage brand, they think you are using their brand to enhance Lehaha and Jinbao's competitiveness. Otherwise, why is there a big promotion, they can't have appliances, they can't have cars?” Pai Guang shook his head and said.

“The appliance and the car were privately sponsored by me, and I didn't spend a penny of everyone's money. It's my business who I'm willing to sponsor. I had nothing to do with them. Why did they pay so much? ”

Feng Yu knows what it's called to be Mein, Doumie Vengeance. While it does mean to leverage those brands to enhance competitiveness, there are clearly more benefits to those brands.

But those companies didn't value the development of the European and American markets, and they thought they could make money selling their products. Sell more, earn more.

But now, it sells more, it pays more. Although brand awareness is increasing, it's no use not making money!

This short-sighted gaze helps Feng Yu. Fortunately, Zongqing Xian and Li Jingwei supported Feng Yu, who knew very well the importance of markets and brands.

It doesn't matter if they start losing money, they're all set to lose a year, two years or even three years, so long as they stand on the European and American markets, they'll make it back sooner or later.

Their domestic profits are sufficient to ensure that their financial chains do not go wrong. The worst of all, Kang Shuanfu from Bao Island is the same. They think that their tea drinks have not been better promoted, which Feng Yu deliberately discriminated against because they come from Bao Island.

Differentiation? If not treated differently, can you be on the list of the Grand Alliance for Beverages based on the size of the beverage business between the same and Commander Kang at this time?

The instant noodles are really successful, and at the same time, they are the largest instant noodles company in the world. In terms of beverages, neither of them has done very well. Kang Shuanfu is even new to the business.

At this time, there are only tea drinks in the two houses, and it is not better to make them than Lehaha, Lebai, and Build Bao Taste. The two houses don't pay much at all. Even if they are promoted in the supermarket, they are good. Do you still want to promote them in the newspaper? Let's get you another bottle of the promotion. Why don't you do it?

According to the meaning of the two families, they do not make such promotions, nor can Lehaha, Lebaiji and other companies, otherwise they become their own people fighting with their own people.

At this time, the two families improved their production capacity and began to seize the market in the country. Unlike each other, they resorted to the strategic means of surrounding the cities in rural areas, selling the products to towns and counties first, and as for the cities, they did not care. The price, of course, is 50 cents cheaper than Le Ha and Le Peixing tea drinks. You sell two bucks, we sell five bucks!

Of course, Feng Yu can't handle this kind of sales method. It's actually a good thing that everyone pulls the grade apart. But the problem is, when the US side ordered goods, the two companies actually reduced their shipments!

Their rationale is simple: we are going to supply supermarkets in Europe, and our domestic sales have suddenly increased, so we can't keep up for a while, but we promise to recover next month.

The US side doesn't make any money. The Huaxia market is low, but less transportation costs, warehousing costs, etc. are still profitable. In particular, the prices of their products in the US are lower than those of Le Ha and Le Peixing.

One side is making money, the other side is not making money, it's not stupid to know how to choose, right? Not to mention, they also dominated the European and American markets, at least entering supermarket chains, and sales grew considerably.

They want to wait until the U.S. market doesn't need to pay for advertising, and they can have that kind of sales, so they're profitable.

It would be better if the sales volume could be increased again.

Now their way is to drag it. Continue to reduce losses and continue to increase visibility by maintaining brand visibility and then refusing to continue advertising fees and reducing product availability.

Next to hot products, their brand awareness will definitely increase.

As far as the agreement is concerned, if the supply requirements cannot be met, they voluntarily withdraw from the European and American markets, and they do not comply at all, relying neither on supply nor on location.

This rogue behavior makes Feng Yu quite angry and seems to give some warning to both companies. There are many types of tea drinks, not so bad for both of you. If you don't want to abide by the agreement, don't blame me for fighting your tea drinks in the country!

Feng Yu called Zongqing Xian and Li Jingwei to discuss it and let them finally give the two companies an ultimatum. Otherwise, it must be shipped as soon as it is shipped. Otherwise, withdraw completely from the European and American markets and pay liquidated damages.

Instead of waiting for Feng Yu to sanction the two companies, they discovered the two Le companies and made a move.

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