Extraordinary Genius

“Coca-Cola continues to sponsor the US Olympic Games to help teams and athletes from over 200 countries and regions. Coca-Cola sponsorship of the Olympics has never stopped since 1928! ”

“Pepsi Coke has signed several sports stars, such as football and basketball, wishing them well in the Olympics. ”

“Drink Coca-Cola and win Olympic tickets. ”

“Drink a Pepsi and win an Olympic memorial shirt. ”

……

Coca-Cola and Pepsi are simultaneously speculating about this year's Atlanta Olympics, and they're all starting to advertise around this theme.

This year, the eyes of the world will be focused on Atlanta, and as long as advertising is done here, it will be world-wide.

The increase in advertising costs in the North American market just gives them a chance to crack down on the buoyant Huaxia beverage. If you dare to jump to their home camp, you must teach them a lesson!

“President Feng, the advertising density of Coca-Cola and Pepsi has suddenly increased and a lot of big players have been signed. After the Olympic Games, their product sales will continue to climb because of these athletes' achievements, don't we have some response?” Lynch asked.

“Of course there are some responses, athletes' advertising performance is very good, especially since this is the Olympic Year and the brand value of athletes will increase a lot. You go get some famous athletes, like Michael, the runaway? Johnson, Grant of basketball? Hill or something, ask for their price. ”

The commercial value of athletes is not valued in Huaxia, but it has been developed very well in Europe and America. And a well-known athlete, especially a world-class athlete, has great commercial value.

In fact, there are a lot of athletes to choose from, but to have influence in the world, it's not easy. Football is now the most popular first sport, but just now, Lynch said that Pepsi Cola is a wildly signed football player, and there are no big cards left.

Athletes should also be mindful of the commercial value of looking ugly and not as handsome. At that time, Xiaoluo was no different in football, but the advertising contract was not as good as Owen's. Is it the gap in ball skills? No, later the club manager gave his reasons. How many fans do you think would be willing to buy his jersey?

So to promote the world, it's hard for blacks to get big contracts first, and blacks do have a much worse influence than whites. White people can't have strange shapes, if they have an ugly appearance, it can seriously affect commercial value.

A day later, Lynch brought bad news to Feng Yu. First of all, short runner Mike? Johnson, has been signed by Coca-Cola, followed by Grant Feng Woo? Hill, one of the most popular basketball players in the US, has also signed with Coca-Cola.

And then there are some alternative athletes, and the prices are ridiculously high. They instinctively resisted when they heard it was Huaxia's brand. They are celebrities in all fields, belong to the kind that nobody but the planet objected to, to endorse products, of course, to choose the best.

If Coca-Cola asks for their endorsement, then their endorsement may cost hundreds of thousands of dollars a year, but if it's a Huaxia beverage, it's less than a million dollars off the table!

Because they think it affects Huaxia's products, it affects their image, it affects their commercial value.

After all, they still can't see Huaxia products. Although the newspaper advocates Huaxia threat theory, saying that Huaxia's economy has taken off, they still say that Huaxia produces inferior products, which is completely incomparable with the US.

“Wouldn't a big player like to cut the price?” Feng Yu frowned and asked.

Although he has signed several athletes in the country, such as Wang Junxia, Fu Mingxia and Dunya, who are destined to win gold medals on an equal footing, female endorsements are far less effective than men's. The male athletes signed only Li Xiaoshuang, Liu Guoliang and Kong Yinghui.

These athletes also have a wide variety of products to endorse. They are all brand products under Feng Yu's name anyway, so they don't give anyone a chance.

There are definitely other Huaxia athletes who will win the championship, but Feng Yu can't remember. Among them, Fu Mingxia and Kong Linghui, Feng Yu also gave a long appointment, because the two have the best image and the sport will stay very good, at least at the next Olympic Games, they will still be champions.

But the influence of Huaxia athletes is far less than that of European and American athletes, especially table tennis, diving and other athletes, especially in the European and American markets.

Football, basketball, short runs, etc., have the most influence and of course the highest price.

Feng Yu thought that the athlete's endorsement fee would be high, and he also asked in advance about the price. But it didn't occur to me that when these people heard that it was a Huaxia brand, the lions opened their mouths!

“Who spoken for both football and basketball players? Who did you quote for the rest?” Feng Yu thought about it. Looks like we're gonna have to find some alternate athletes.

Lynch came up with a prepared form, clearly marked, which Coca-Cola flags, which Pepsi flags, and a few other beverages were spoken for.

Each of the remaining touched planets is quoted at the back, and these people seem to have negotiated, as if the offer is a million dollars!

This shit is a joke. What's the annual salary for basketball and football players at this time? And this is a beverage, not a sports product. Why is it so expensive?

“Basketball players are fairly low-priced, those soccer players are more expensive. Ridiculously, they don't drink Coke at all, it causes calcium loss, and it contains * * * * * * *, which athletes are forbidden to drink!” Lynch's office said outrageously.

Their Gymnastics Bowl is a sports beverage, and the new Enlightenment products are also very suitable for athletes to drink. The athletes, spokespersons for drinks they can't drink at all, don't know what the fans think!

Football player? Yeah, how could you forget that?

“You said the Brazilian stars were all signed?” Feng Yu asked.

“Yeah, the rest of the replacements and the notoriety, why don't we sign those? If Brazil wins the championship, can it work?” Lynch asked.

“No, no, no, no. We don't sign Brazilians. We sign Nigerian athletes.” Feng Yu laughed and said.

“Which team? Is this from Africa?” Lynch asked curiously. Even if you can't sign the Brazilian team, and Portugal and Argentina and all that, those stars are a little higher, but they're really stars. What's in Nigeria?

“It's in Africa, and you probably don't know that they're the champions of the World Cup and one of the top 16. You get in touch with their team and I'll sign off on the core of their team! ”

Pepsi signed Brazil? That would be interesting. In this Olympic football match, Nigeria stepped on top of Brazil.

After Nigeria's victory over Brazil, Feng Yu was very interested in seeing how Pei Shing's people cried!