Extraordinary Genius

“Drink the Force, add power, champion performance, unmatched! Red Can Force, designed for athletes! ”

“Build a tremendous power whenever and wherever you go! ”

“Fresh Coke, the choice of the champion! ”

“Lehaha tea beverage, choose not thirsty! ”

“Build tea drinks, join us and create miracles! ”

……

Huaxia beverage advertising in the heavens and earth appeared on many TV stations, newspapers, stations and other places in Europe, the United States, Africa and Asia. It was dense and frequent, making both Le companies focus on it.

How much does it cost to bomb such a dense advertisement, how many bottles of drinks do they have to sell to make this money back? And how many people in Africa can afford drinks when they're running a lot of ads in Africa?

Indeed, such intensive advertising costs hundreds of millions of dollars and lasts a year. And this year, whether Lehaha or Jinbao, will certainly not be profitable overseas, even for the next two years.

Jianbao is okay, there is already some fame in the United States and Southeast Asia, Lehaha overseas, is simply a new brand, although Feng Yu put all these products on the supermarket shelf by paying good help, but also advertised in newspapers at the time, also losing money.

At that time, the one-month margin for beverages of the two companies did not exceed a million dollars, while the investment in advertising fees exceeded that figure. Drinks from other brands, such as Huiyuan, Lebai Shi and Coconut Tree, are also in a state of loss.

But sales are climbing, they all firmly believe that after this year, starting next year, with brand awareness, with a certain consumer group, sales will increase again, and profits will inevitably rise in a straight line.

At that time, however, companies were also less optimistic, and none believed that overseas sales could make more than $20 million a year.

But now, Feng Yu suddenly invested hundreds of millions of dollars in advertising for the two companies, which has a strong sense of solitude, biased towards the helmsman of the two companies, and agreed.

One company bore $50 million in debt, and that number alone could crush the average company, and the helmsman of both companies was laughing.

Feng Yu and Fu Guangguang are acquiring the filling plant in Europe and America, and are ready to start producing beverages from both companies. The surrogacy fee is based on the bottom + profit sharing, that is, if the two enterprises do not have profits, the surrogacy fee available to these factories will be very low, only to ensure that they will not pay the price, this kind of generous condition, no one will give it except their own.

Of course, Feng Yu and Fu Guangzheng are not fools. Both of them and the team analyzed that this miraculous Nigerian championship would multiply the brand value of these athletes, and after their endorsement, as long as the advertising density is sufficient, they can greatly boost product sales.

Beverages are not a necessity, they are a hobby, and when they like the taste of a beverage, the next time they want to drink, they prefer a beverage.

For example, some people are used to drinking Coca-Cola, while Pepsi never does. Even if most people drink it, it doesn't make much difference.

The most important thing now is for consumers to be willing to try and buy before they can develop hobbies and then hobbies before they can truly occupy the market.

Neither Jianbao nor Lehaha rank among the top ten brands in international beverages. But after a year of advertising intensive bombing, I believe it's okay to move up to the top five.

When a beverage is very familiar, then when a consumer just wants to buy a bottle, or brings someone a bottle of beverage, and doesn't know what to buy, the first choice is the brand he is familiar with.

Now all Feng Yu has to do is let the beverages of both companies increase brand awareness and seize the market. When market share comes up, profits come naturally.

It's only $100 million, and as long as both companies increase their market share in the beverage industry by one percent each, they're sure to make money back in the future.

This year is definitely not going to make it back, and next year is not going to make it, but up to three years, it is going to make it back and continue to make profits!

Beverages are not an emerging product, and two giant companies dominate the market. If you rely on traditional selling methods, it's too hard to increase sales if you want to increase visibility.

This tool, though extreme, is very useful, it's just an average company that can't afford it, and they don't have brand advocates that are so good value for money!

Advertising works well and poorly. It has a lot to do with both the advertising slogan and brand endorsement. It is not dense enough to succeed.

……

“What do you mean, all the players on the Nigerian football team were signed off on those Huaxia drinks? Including the coach? What are you guys doing eating, letting you pick some athletes to be brand advocates, and you pick these losers?” Cruz was furious.

My men keep quiet and muttering, didn't you say you wanted to pick these people? Now that they've lost, who would have thought?

I didn't even think of those Bo ~ Coloring companies. I heard that many Bo ~ Coloring companies have lost a lot this time. Someone actually bought the Nigerian championship, but it's still a heavy bet!

So a professional company, we don't know exactly what to look at.

“We can promote other achievements on those planets, such as their achievements in the European crown. ”

“This is the Olympic Year, and no matter what you advertise, you can only be a companion! Just because someone says they're Olympic champions is enough to cover all the other winds! Those people should not focus on promoting other athletes with gold medals! ”

“Mr. Cruise, one more thing to report is that the advertising for those Huaxia drinks was too big, they grabbed the Olympic championship, and they started propagating crazy, and I heard that some big supermarkets had made additional orders with them, and some regular retail stores were starting to sell their drinks! ”

Cruz was shocked to enter the supermarket chain, which has boosted the sales of those Huaxia beverages by a huge margin, and if they still have access to regular retail outlets, that means that those beverages have been accepted by the consumers.

How is that possible, how long did those drinks get into the European and American markets, and how could they get into regular retail stores so quickly? Even if it's an ad, it's only just starting today. Where does it work so fast?

“They seemed to have been in touch before, and there were some promotions, like pull ring winners, and now there are more posters from the Nigerian National Team, sign football, and many fans are willing to buy their products for those things. ”

“They've been in touch before. Why didn't I know about that? What have you been up to? Get out! Get out! ”

Cruz calmed down for a while, grabbed the phone and looked like he was going to join Coca-Cola again!

……

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