Extraordinary Genius

Chapter 933: Making Low-End Cars (Request Tickets)

Twisted a peanut rice in his mouth and Feng Yu drank a sip of beer.

“Lee, in this situation, we don't have to argue with them at all, let alone get angry. Eligibility, as if they were doing automobiles earlier, but how many years have you been at work and how many years has he been? When it comes to corporate strength, they have so much policy support, and we're still stepping on their feet? In terms of personal abilities, he is far less than you. How much business does Magic Automotive have? We at Iceland Machinery Company, but three businesses go hand in hand. Which one is worse than them? ”

When I heard Feng Yu's comfort, Li Mingde was in a much better mood. Yeah, why should I be angry? Isn't that the place for a meeting? Isn't he the one who squeezed me out? The job isn't based on my mouth.

“I'm actually just a little angry. Without us, could he talk about the new Audi model joint venture last year? He can't even talk about it next year! Without us, how could our Huaxia automobile develop so well? We're out of the country. Are they okay? ”

“Yeah, so you should face him as a winner, look at him as if he were a winner. He says more, and no one else is stupid. You can see that. He's putting a sticker on his face. That's the performance of the weak. ”

“Hmm, he's trying to get a promotion. If I were ten years younger, would I get him? ~ ~ ~ Sun of the first car is better than him!” Li Mingde looked disdainful, stepping on someone else's top can, want to step on my top, dream about you!

In fact, Li Mingde's words are also a bit biased. Mutual cars do not only have such small cars, but also other vehicles, such as agricultural transport vehicles, passenger cars and other types of vehicles. The total sales volume is indeed above Iceland Machinery Company. There are many different models and types of vehicles that can't be pressed down. Ice City Machinery has only launched cargo and no other cars at all, except for the three smaller cars.

“Lee, can you guarantee that if we can't export our cars, we'll sell them all at home?” In the earliest days, Feng Yu helped to contact the pin, and now it is entirely left to Li Mingde and them. Feng Yu is a handshake cabinet.

“On our current scale, if we produce normally, Guo Olympic can produce more than 60,000 units, off-road or Oriental Deer can produce more than 60,000 units, and Red Star commercial vehicles can produce more than 30,000 units. Domestic vehicle sales last year exceeded 400,000, which, according to our estimates, could reach 500,000 this year. Last year we produced more than 120,000 units and sold more than 80,000 units domestically, accounting for 20 per cent of the market share, while the rest were exported to Eastern Europe and Xiangjiang. This year they have many new models offline, and I am confident that domestic sales will reach 100,000 units, but not necessarily more. ”

Li Mingde thought at this time, if it wasn't for their good Songjiang automobile sales, the domestic car companies, the joint venture car could grow so fast? Can you get such a good deal? If they hadn't had a new JV model, Songjiang would have sold at least 25% of the 500,000 units this year!

But why is Mr. Feng asking? Isn't there an exit? Are you kidding me? Did Feng say goodbye to the old man? Haven't heard of it.

Only 100,000 units can be built in China next year, so building a joint venture in Russia won't be easy. Unless he can open the exit in South-East Asia, or let Iceland Machinery produce a new model.

Feng Yu suddenly thought that Li Dafu had told him that developing a new brand, producing low-cost cars, making cars affordable to more people, was no longer a luxury, but an ordinary proxy tool!

“Lee, didn't Lee Dafu pass last year's offer to manufacture a low-cost car? What about our research and development? ”

“The low-cost car proposal was adopted and we intend to adopt a brand that is still under study. As for model R&D, it is theoretically achievable to reduce the cost to more than 20,000 yuan, and the selling price will be less than 30,000 yuan. Even Li Dafu believes that the selling price should not exceed 25,000 yuan. If the selling price can be reduced to less than 20,000 yuan, it would be perfect. So cheap, still a car! ”

Low cost cars don't, like icecap factories do, microvans. And Shirley from Jinmen, but there are more than 40,000 cars like that. If you want to get less than 20,000 yuan, who will buy it? An imported high-volume motorcycle is more expensive than that!

“Lee, what is the nature of the car, is a vehicle. Didn't you notice that more and more people are buying private cars now? You bought cars for your son and nephew, right? Where your son lives, where he works, is the bus two stops away? What do you say, make it easier, right? You can afford a $120,000 car. Where are the others? Can they afford it? Doesn't anybody want to make it easier? ”

For those driving 120,000 cars, buying 20,000 cars is ridiculous. But for those who still work on bicycles or motorcycles, isn't it a good idea to buy a 20,000 car that not only makes it easy to get to and from work, but also shields the wind from rain?

Anyway, this is a car, right? Bigger space, right? It's more comfortable sitting, isn't it? It's easier to drive people, isn't it?

“That can't be too cheap. He said he'd get under $20,000. That's a joke!” Li Mingde argued.

Feng Yu remembers that in his previous life, Qi Rui had achieved a retail price of 21,000 cars, while overseas there were also world-class tower cars, producing cars under $2,000.

To put it bluntly, it makes the housing thinner and the body lighter, but the safety performance is much worse. But it's safer than a motorcycle. After all, there are seatbelts. And this is really a four-wheel car. The sales of the Cherry car in a previous life were unexpected to everyone.

“I don't think he's kidding, but cars are really likely to be under $20,000. But this price is good now. How long will it take to move from theory to productivity?” Below 30,000 yuan, I believe the sales volume should also be good, already has a great price advantage.

“President Feng, we really want to make this cheap car. This car doesn't make much money, so it's better to make a motorcycle. ”

“Are our other cars more profitable than motorcycles? Even though our motorcycles keep falling, the profit margin is still very high, isn't it? Importantly, we can develop new consumer groups, low-end consumer groups. No, we should target this car to young people who are new to work, have no savings, and want to buy a car. ”

The vast majority of people who bought low-end cars in their past lives were young people, and the sales of low-end cars have been good. It's a compact car. It's more popular with girls. It's convenient to park, isn't it?

“So we're going to buy a new production line, now the factory is going to expand again? ”

“No, temporarily adjust the production line to reduce the production of Songjiang-Oversea. ”

“Ah? That's the main model we export to Eastern Europe. It reduces the production of this car. What about the export? Is there a problem with the exit?” Li Mingde is in a bit of a hurry.

……

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