Extraordinary Genius

Only media advertising, of course, is not enough. Feng Yu arranged some people to drive on the main road, especially in the morning and late peak hours, with the Songjiang-Jinn open in the major cities.

A lot of people who take the bus to and from work, or motorcycle to and from work, can always see an elf driving by the road, and they find it really beautiful, envious, and even buying.

When major bus stops wait for the Songjiang-Pokémon poster, more people visit 4S stores to watch cars.

For less than $30,000, they could buy a limo, and before that, they only dared to think about the rotten used cars. It's brand new, and it's made by Ice City Machinery!

The elf car redefines the concept of a private car, which is a means of transportation for generations, mainly to facilitate travel. Fashionable appearance, bright colors, energy saving and oil saving, economic affordability become the main selling points of the elves, these selling points also stimulate other car enterprises.

Doesn't Warsaw have such a miniature car? Already have, Otto, started production in the early '90s, unfortunately it has been selling poorly, the technology is backward, the appearance is poor, the quality is average, it has not been advertised. But that's it, Otto has several plants in production, but only one can guarantee microprofitability, and all the others are at a loss.

They saw the elves succeed just as they were about to give up this miniature car. It's also a miniature car. Why are elves so popular?

The directors of the four Otto plants gathered to study the future development of the plant.

“Why do they sell their minivans when they're years behind us? ”

“It's a matter of price. We're selling more than 60,000 yuan, only 20,000 yuan. ”

“What's the difference between 20,000 and 30,000 farts? The guy who bought the car is still $100 short? That's a gimmick!” Some people say with disdain that the words are also very sour.

They were going to give up the model field, and when someone else did, they actually sold it. They sent people to see the hot sales scene, not to mention Beijing, Demons and other municipalities directly under the Central Government, even in some cities in the interior province, many people are consulting and buying. Even if this enthusiasm goes away, there are more elves running down the street, and it is also a propaganda, surely more people will buy it.

This elf may not sell more than 40,000 this year! And they Otto? Not even 4,000!

People die more than people, goods throw more than goods!

“Wu, don't talk like that. We're not here to complain about how to learn each other's strengths and develop our Otto. Is there any other reason besides the price? ”

“The exterior design makes their car look much prettier, and the front face is memorable at a glance. The biggest feature of our model is the ugliness! ”

“There's also publicity, look at people, newspaper publicity for a month, TV advertising, radio advertising, print advertising, etc., just advertising expenses, I think we should invest at least 20 million this year. Do you think they can make 1,000 bucks a car? You're gonna have to sell 20,000 units to get it back, right? ”

“Anything else? ”

“Of course there is. Look at the sales channels. There are over 100 4S stores in Songjiang Automotive, right? We can, we don't, just a few points of sale, still in the corner, where is anyone paying attention? ”

“I thought performance was also a big gap, and their engine technology, we couldn't compare, it was better than Charlie's, right? Probably shoulder to shoulder with Fukan. ”

Charlie and Fukang are also one of the most common types of cars on the street, because they are one of the three biggest taxis in the world today, and one is called the yellow worm.

Speaking, a few people were silent, and the technology gap was the biggest hard wound. If they had such good technology, other gaps could be bridged.

The leaders thought about it. Let's start with the simplest form. It would be better if the cost could be reduced. Otherwise, their four plants, I'm afraid, would really need two or three yellow.

……

“What does the tech department do to eat, look at people's Iceland Machinery Company, every year a new model comes out, can't you design a new car? You always say you've eaten out of foreign technology. What's the use of that? Do you always buy other people's technology? So what do you want?” The cattle of Mordor Motor always yelled at the company's chief engineer.

“We can also launch new models, but it's not very competitive. A new car. It's always advertised, isn't it? And the production line has to be adjusted, right? Or at least different in appearance? We designed a new car last year and it wasn't just cut off!” The chief labour commissioner complained.

Aren't we good at engine research and development? There are other related technologies. Aren't we making progress?

Anyway, compared to Iceland Machinery Company, how much R&D is invested each year, and there are three R&D centers that can cooperate with each other. We, for one, are smaller than others, always underfunded. How can we study if we don't have the money? I can't even do experiments!

“You always have a reason. Forget it, I don't want to talk about you. I asked you," This elf, let's buy it and open it up. Can we make it? "What's the cost? ”

“We can't build a series of three-cylinder engines, and we don't have turbocharged technology, and we can't rob the market with them if we build this miniature car at a minimum cost of 40,000 yuan or more. ”

The cost is 40,000 dollars. How did Ice City Machinery bring it down to over 20,000? A third of the gap, it's not so good to close.

“Forget it, let's push the Audi A6 this year. Your technology department will also work hard to double the R&D cost this year. If we can't launch our own car again, I'll deal with you!” The cow waved in agitation.

Mahjong, it's time for that Li Mingde to be arrogant again this year!

Just when they thought the Pokémon only had this cheapest car, the Pokémon launched another 499,000 yuan car with slightly different shapes, nicer interiors, and automatic gear!

This is Huaxia's first automated sedan, which once again smashed the dream of other car companies trying to catch up with Ice City Machinery Company. Turns out the technology between them is such a big gap!

What's even more unexpected is that such good technology can actually be applied to cheap cars. However, it also proves that the cost of the technology is not low, and the selling price is not 20,000 yuan higher?

In fact, this is also Feng Yu's strategy, not only to improve the price of elf cars, but also to experiment with automatic gear technology in preparation for the launch of the National Automatic gear at the end of the year.

This Automatic Elf has gained more attention since it was announced on the market, and in the future, this car is better known as the Second? Milk cars, of course, these are the last words.

……

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