Extraordinary Genius

Feng Yu arranged Masahiro Tortoise to go to the camera company to buy digital patents and related technology, by the way, the camera company, called Koda!

Masao Tortoise assured Feng Yu that he would buy the technology back in the shortest time and at the best price.

He was allowed to go, not Ralph, because Masahiro Tortoise was an island country and this time bought in the name of an island company. The island states are among the best in the world in the digital camera field, so that the value of these technologies and patents can be depressed and Kodak is not called into question.

Koda doesn't pay much attention to digital cameras at this time anyway. They are also afraid that this will develop and impact the market for their traditional cameras, so they have been doing their part to suppress the development of this industry.

Although their digital technology, like the best in the world, is just over fifteen percent of the revenue in the digital category in business revenue, but the input of the digital and traditional categories is nearly one-on-one!

This has made many shareholders dissatisfied with Kodak's president, believing that his decision lowered the company's profits, and that if they only did traditional cameras, their profits would increase by 30%!

As soon as Masao Takeda contacted, Koda's shareholders agreed, and even many said that the entire digital business should be packaged and sold, not just patented technology. After all, selling patents and technology is not very nice, which makes people think that Koda funds are in trouble.

But there are also shareholders who believe that selling patented technology is also good. After all, they have some R&D people who, like some research institutes, can make money simply by selling technology or authorizing technology, which is also a good way to make money.

After selling these technologies, their digital projects don't lose money, they make money. If this project makes money, why don't we continue our research? If digital technology is truly mature in the future, they will not lag behind other businesses.

Several shareholders were also of the view that those technologies and patents should not be sold, after all they had invested so much in them. A two-line parallel strategy has just been finalized, how can it take three years to see the results?

Digital camera products have improved a lot over the years. It may be a few years since I defied the traditional camera chamber.

However, all shareholders do not believe that digital cameras will replace traditional cameras in a short time!

Masahiro Tortoise asked Feng Yu's opinion that if he could acquire Koda's overall digital camera business, if he did, he would spend more money.

Kodak has the world's most patented camera technology, and for over a hundred years, the company, in terms of brand value alone, is an astronomical number.

If Kodak's brand is removed, the business value of the digital camera will be devalued a little. Simply put, the same camera, printed with a brand no one has ever heard of, and printed with a Koda brand, can be more than two hundred dollars apart! Koda's brand adds so much value to the camera.

It is precisely because Kodak's brand adds so much value that it makes their digital product sales not so good. After all, the brands of Four Stars, Yanni, and Nekong are not small, but products with the same performance have to be sold cheaply.

Not to mention, other companies are the main push digital cameras, and only Koda is the main push traditional cameras, because they also have film rinsers all over the world, which is a big part of their income.

And their film sales, the world's number one, are not under-profit.

Feng Yu thought about it. If it could be bought, it would be a good collection, mainly based on the price. If it's cheap, definitely buy it, come back to make your own camera, at least take over the Huaxia market, no loss.

If it is too expensive, then it is unnecessary. It is very stressful to compete with other brands abroad. Anyway, this digital camera is 10 years old. Ten years later, smartphones became popular. At that time, all kinds of photography apps were much more fun than digital cameras.

And the real digital cameras are still the photography enthusiasts, but how many can they be?

But development would undoubtedly be much better if digital cameras were used from digital cameras. It's just that there's a big difference in technology, at least Koda doesn't, and Yuni and they've been hunting for a long time.

In six or seven years, traditional film cameras will be phased out, and then movies will be made with digital cameras. Lightweight, large storage capacity, can also be copied into a computer for cutting. It is important not to be afraid to shoot dozens of pieces in a lens, resulting in excessive film costs and higher production costs.

Digital photography takes up just a little bit of storage and can save a lot of money. Even those little DVs get popular, selfie fun, but a lot of people like them.

Well, as for shooting outside the room or inside the room, that's not much to describe.

The popularity of digital cameras has nothing to do with the development of computers. Many people don't want to take pictures, but they don't want to flush them out. Especially after seeing them flush out, many photos are not satisfied and feel like they are wasting money.

Digital photos, on the other hand, save this hassle. You can delete some of the photos you don't like directly on your computer, even on your camera. The ones you print out are definitely filtered.

But when Masao Torta told Feng Yu about Koda's offer, Feng Yu was forced.

“What did you say? Digital camera business, $46 billion?! ”

This cannot be said to be more than Feng Yu's budget, but more than ten times!

Feng Yu's inner budget, within 500 million dollars, received advanced digital photography technology, including corresponding patents. And if he could, he wanted to pick out some less important technologies.

He thought that Koda might ask for a high price, but he didn't expect it to be so high!

“Boss, their technology is really good, a lot of it is their exclusive patent. I am confident that within four billion dollars, I will take down the whole business. ”

Masahiro Tortoida said four billion dollars, and the boss couldn't take it out. Every time the boss likes the industry, it's not soft.

“No! It's too expensive! You can choose some optical and electronic technologies. All right, other technologies, you can choose to buy licenses, or you can develop them yourself. ”

Feng Yu initially wanted to marry a digital camera to his cell phone. Four billion dollars. That's too much! Feng Yu also has to set aside funds to acquire AMD's shares.

Masahiro Tortoise found out that he was wrong this time. He immediately told Feng Yu: "Don't worry, if you buy only part of the technology and patents, or the patent license, five hundred million dollars won't be used at all. I can even sign an agreement with them, and later they figure out what better technology to upgrade, and we have the right to buy first. ”

“Well, let's talk this way, save it. ”

Hang up the phone, Feng Yu shook his head, and Tu Hao's money can't resist spending!

……