Extraordinary Genius

“It's me, it's me, give me a silver white one, that dollar get me four batteries.” A blonde with two hundred dollar bills shouted out loud.

“Sir, your stuff, this is your shopping invoice, damage caused by non-external forces within three months, we all warranty, change within a month, return within a week.” The clerk handed the box to the young man and said mechanically.

The rest of you shouted, "When you're done, get out of here. We're still in line. ”

Looking at the long line of teams in front of the store, Feng Yu also looked delighted. Now that the MP3 is completely on fire, everyone knows how well this product works.

And this product, which has become a landmark product, is believed by many to be a mainstream alternative to other portable players.

And now it's fashionable to use MP3, and you're still using walkie-talkies, CDs, MDs, that's dirt!

Don't think that European and American children don't know how to climb, it's actually more serious than domestic climbing, more attention to the brand.

It just so happens that AIWA is one of the leaders in the field of portable music players, and the brand is pretty good.

Moreover, this technology is also too hard, whether it is sound quality or product design, it is so excellent, so unique!

When three generations of MP3s came out, they lined up outside. Luckily, Liu Sheng Zhao had already ordered the factory to work overtime, otherwise the goods would be out on the first day.

“Boss, no, but our stores are on fire, and even those dealers are constantly contacting us to place orders, and for $199 retail, we can earn an average of over $50. This product, we expect to sell over a million units this year! ”

A million dollars? Feng Yu is somewhat dissatisfied. The bestselling products he listens to can still reach the sales volume of one million units. This is an MP3, a higher-tech MP3. How can he sell only one million units?

Feng Yu lit his head. How did the merchants in his past life sell it? Or have there been any more famous marketing cases in previous generations?

Feng Yu suddenly slapped his head and came up with an idea: Hunger Marketing!

“Yoo Seong, did you ever think that we could accept an order?” Feng Yu asked.

“Order? Why order, we have it in stock.” Liu Sheng asked in surprise.

“No, our products are too best-selling to sell!” Feng Yu definitely said.

“No, when I had a generation of planes, I let people update the factory production line. We reduced the production line for carry-on listening, CD and other products, and increased the production of MP3 products by more than 150,000 units per month, not to mention we started stockpiling more than a month in advance.” Liu Shengzhao argued.

He didn't want to give Feng Yu an unfavourable impression that he was old enough to choose a new successor after maybe two years. He also wanted to prove to Feng Yu that he was a qualified helmsman and that his body would allow him to continue working for AIWA.

“Yoo Seong, you don't understand me. I mean, it's been declared that our products are going out of stock, giving consumers the illusion that they can't buy them if they don't buy them anymore. What do you mean, what happens?” Feng Yu cautioned.

“In that case, there are two possibilities. First, some people would choose cheaper, but much poorer quality products from other brands, after all, there are more than 10 MP3 brands on the market at this time, although there is no quality or function comparable to ours. But like walking around, we sell 22 dollars, and other products, five or six dollars, are going to be bought by a lot of people. ”

“The second possibility is that soon more people will come to the queue to rob us of our products and, in a short time, increase our product sales significantly. But in this way, our products could really be out of stock! ”

“Yes, you did, but did you ever think that, first of all, MP3s from other companies, even if they were cheap, wouldn't be less than 150 dollars, they were less functional than us, but they were less skilled and less expensive than us? So there won't be much of a price advantage. If you want to spend $150 on an MP3, you need to spend $200. They would never buy a defect for $50! ”

“Secondly, we do advertise that we have insufficient inventory, and many people will come to buy it, but what if it's out of stock? Did we sell all our products? As for those who didn't buy it, we can offer ordering services, which can be $10 cheaper. In this way, we can use their deposits to produce products and even modify production lines. As I said, the carry-on market is a few years away, but the market for CD players is shrinking fast, so cut the production of CD players quickly. ”

Use their deposits to produce our products. This idea impressed Liu Sheng.

Funding is very important, no matter what the company. Especially in manufacturing companies, if the chain of funds breaks, there is a risk that the company will go bankrupt.

Although AIWA is well funded, the last year saw some dividends, some more investment in product R&D, a change in product production lines, and less abundant funding for the company.

This year, there has been a lot of additional investment in advertising. The lawsuit is still pending, and the lawyers' fees and PR fees they spend are no longer small.

If you can buy materials and produce products with someone else's money, the pressure on the money will undoubtedly be much less. More importantly, it must stimulate product sales.

Now MP3 is trendy electronics, those rich young people, who don't want one? Rich young people, more than a million, more than a million.

And when his friend has one, and he doesn't, that invisible, he feels disgraced and envious of each other.

At this point, even if they knew it was not in stock, they would want to order one. Even if it takes half a month, even a month, to do that, it doesn't matter.

This is really a portable music player that you can put in your pocket, much more convenient than that other product. Even when they're out exercising, it's convenient to hold them.

“Boss, you're so creative. This reduces our profits, but also greatly reduces our financial pressures and risks, and also greatly improves product sales. This year I am confident that our MP3 sales will reach 2 million units! ”

Feng Yu patted Liu Shengzhao's shoulder: “Good, that's what I know about Liu Shengzhao. We're going to bring the best sound quality to our users, put other competitors on their feet and step dead! ”

“The boss assures me that no other company, even if they add up, can compete with us on the MP3! ”

……