Extraordinary Genius

Steve? Jonesy looked at the little thing in front of him, such a little guy, and he could play wonderful music, and he had to admit, AIWA's tech developer, he was a genius.

But he also found some drawbacks with this MP3, such as the screen being too small, only showing two lines of lyrics, no built-in battery, high battery consumption, more function keys outside, a messy appearance, etc.

If he did it, he would design the MP3 as half a slap flat, the screen must be large, the function keys could be designed as a ring, as simplified as possible, the storage capacity would increase, the fuselage would have to be lighter, etc.

He called his subordinates and told them what he thought.

Fruit company, also do this MP3, but we don't call it this name, there is suspicion of following wind, all our products, let people know that it belongs to our fruit company, um, you can call it IPOD, follow the naming method of our IMAC.

If the storage volume is large, then the flash memory technology will not be cost-effective. That cost is too high, and the hard drive can be used as storage, so that the storage capacity can be many times larger, and the selling price can be increased and profitability can be increased.

And IPOD can also be used as a portable mobile storage device, larger in capacity and certainly more popular.

With the current demand for portable mobile storage devices on the market, traditional floppy disks have been phased out, and mainstream computers are no longer producing hosts with floppy drives, but are instead converted to optical drives, all of which are DVD drives.

This DVD optical drive, which mainly uses the Windstorm-Phillips standard, is generally also patented by both companies, with more patents for Windstorm Electronics.

So the disc became the mainstream mobile storage tool, and the floppy disc almost disappeared. But one of the major drawbacks of the disc is that it scratches easily.

Even more vulnerable than floppy disks. Some scratches are rare and the data is unreadable. Despite the advances in technology and the growing ability to correct errors, where they are truly damaged, data can be lost.

In this way, the demand for mobile storage tools becomes greater, and mobile hard drives also arise. Connect your mobile hard drive to your computer via a USB cable and drive past it to use it.

But there's also a big downside to this product, which is that once the power goes out, the data is lost or corrupted. And the moving hard drive is equally fragile, sometimes falling a little hard, seemingly nothing out there, but it is no longer usable.

At this time, flash memory technology should also be produced, fearless of power outages, not easily damaged, and at a much cheaper cost compared to mobile hard drives, and of course, much smaller storage.

At this point, a storage tool called the USB flash drive appeared on the market, tiny, just slightly larger than the thumb, and extremely convenient to carry.

However, the previous capacity was not very large, only 128M and 256M, because it was too small, so not many people bought it. But when you look at AIWA's MP3, you also use flash memory as storage, and you've reached 512M, a lot of people have noticed this product.

A number of companies, including island countries, South Korea, South Yang and US, have begun to study this product and are trying to maximize it as a replacement for other mobile storage devices.

With the popularity of computers, intercompany office tends to become more computerized and various types of file transfer, making it obviously easier to use such mobile storage devices.

The disc is fine, of course, but the disc can only be written once. The price of moving the hard drive is too high. This type of USB disc is the most suitable and convenient.

Fruit Corporation once wanted to study this technology, but found that it was patented, a company called Everbright Electronics.

And if they want to study the USB drive, they can't get around the patent barrier for Edward Electronics for the time being, and they have to pay the other party a royalty. They had been approached, but they were very dissatisfied.

Twenty million dollars. Permanently authorized. Why don't they rob it? I'm afraid two million dollars is not necessarily spent on research and development costs for this patent.

There are also many companies that have studied this technology and found that it has been patented. They couldn't afford a patent, so they gave up.

But there are also companies that insist that their technology is different from the patents of Edward Electronics, such as the company that invented the SM card technology, the flash field company that invented the CF card, the Shuni company that invented the memory stick, etc., they also launched the USB disk, or a product similar to the USB disk, after all, the name USB disk is already patented.

At the beginning, some people felt that flash memory technology was useless, expensive and complex. Even after the USB drive came out, it was considered by many to be a flashy technology, with less extensive application prospects.

But when MP3 became popular with consumers, those companies finally realized that this flash memory technology was working so well.

Unfortunately, some small companies were technically unable to circumvent the patent barrier, so they came up with the same idea as fruit companies, which was to study the MP3 of the built-in hard drives and specialize in storing this selling point in large capacity.

At this time, Feng Yu insisted that AIWA not study hard drive MP3s, but make flash memory MP3s. At this time, Aihua Electronics has studied the successful 1GB USB disk, so find a way to apply this to the MP3, while expanding the LCD screen of the MP3, and Feng Yu also gave it to Liu Shengzhao after the wind and rain design came out.

The idea of one-handed operation did add a lot of points to IPOD, even though at that time IPOD had many shortcomings such as high price, poor sound quality, broken time, etc., but it became a favourite electronic product for many young people, and in the future it brought extremely rich profits to fruit companies.

Meanwhile, Feng Yu also asked AIWA to study the direct recording function, which is to record the song of the CD directly through a wire into MP3 format, which eliminates the need for MP3 to rely on the computer, and can convert the CD song to MP3 format anytime, anywhere.

However, this functionality caused Liu Shengzhao some frowning, and when it was introduced, he would certainly be brought to court by the American Association of the Recording Industry, which they must also consider to be a violation of intellectual property rights.

But anyway, it's just a functional application, and they don't have to worry about how they use it. Why can't I convert to MP3 when someone buys an authentic CD? As long as it doesn't spread, it's not a violation, is it?

By the end of the day, the MP3 must have shifted to MP4, and the color screen technology should have matured by then, and AIWA will certainly continue to lead the way in the industry.

Really do it: always imitated, never surpassed!