Extraordinary Genius
Chapter 1100: Fruit Makes MP3
At the next joyous moment on Taihua Holding Group, Masao Tortoise and Zhao Liu Sheng were sitting together to discuss how to deal with this newly emerged enemy.
Fruit companies, too, are in the field of portable music players, and today, a player has just been launched, named IPOD.
This player is using a new music format, which means that they're not playing music in the traditional MP3 format, and this format allows you to burn CDs.
This music format, which was not developed by the fruit company, was developed by two other programmers, acquired by the fruit company, and actually applied to the fruit company's PC this year.
Originally, Liu Shengzhao didn't care, a new audio format, there is nothing special about it, the format itself is developing, towards taking up less storage space, this format, there has not been much progress.
But it didn't occur to them that the fruit company actually produced a music player, and it was also very simple in terms of appearance and design.
Another fruit company brand is also one of the giants in the electronic field, although it is not dedicated to music players, but like Yuni, it has a lot of death and loyalty powder.
And the fruit company's products have always used their own systems, which have many users.
What's even more surprising to them is that the IPOD memory of this fruit is 5GB, far beyond the capacity of AIWA. Even LCD screens are a lap bigger than AIWA's.
That's when they realized that the original hard drive MP3 was growing so fast. The product they saw last year is still bigger than a slap. How long has it been? It's only half the slap size.
So it's definitely a portable music player.
Together with the high-capacity selling point, fruit companies have also mounted an audio download site, which is cheaper than AIWA's website and is supported by the American Association of the Recording Industry.
Liu Shengzhao really wanted to scold the Native Americans, which is clearly a form of local protectionism! We were originally downloading websites, so you sued us, and now you turn your head, and you support the Fruit Company website, which is too obvious, right?
On AIWA's English website, the price of a single MP3 download is 99 cents, which is cheaper than the original CD price of about $20.
But a fruit company's MP3 download price is only 79 cents. Don't they want to make money? Taking into account the unlimited number of downloads per month, the normal price of an MP3 is less than 50 cents, and the price they pay to the record company is more than 30 cents.
And the cost of running the website? It's not a small cost.
AIWA website to make marginal profits, fruit companies give this price, why profit? Can they still accept the money? This is absolutely impossible!
Then there's only one possibility: those record companies, they sell to fruit companies for a lower copyright fee!
“Hmm, we're suing those record companies, why would they charge us a higher price?” Liu Sheng Zhao Dao.
Masao Kamada was helpless, but persuaded: “How can you sue? It's their business to sell as much as they want, and they're all making money anyway. As long as no one else sells at a loss, it's not illegal. When the contract was signed, it didn't occur to me that their music format, clearly, was one of the MP3s, but if we change the name, our legal terms can't be restricted. ”
When they signed the contract, of course, they demanded that no matter what company the MP3 copyright was sold to, everyone's price could be different, but the difference would have to be within a limited range.
But the Fruit Company format, it's not called MP3, they can't help it!
“Identify the shortcomings of IPOD, which we use as our main communication direction. I don't believe it, they just got into the MP3 field, and it won't be long before they can do as good as we do. Neither can YANNI, Fruit Company, not to mention!” Liu Sheng snapped his teeth and said.
This is the first time that fruit companies have ever sat on a portable music player, and it's impossible to surpass them all at once.
For example, noise, battery life, compatibility with PC systems, etc., there must be weaknesses.
Soon after, the US branch sent the IPOD assessment report, and it relieved Liu Shengzhao.
Although the memory is a 5GB hard drive, the noise is really bigger than the AIWA MP3, which means the sound quality is worse.
Including the technology of headphones is not as good as AIWA's. In this way AIWA will be able to advertise more in terms of sound quality. At first, they were able to defeat Yanni in the field of cassette walkie-talkie listening, relying on their leadership in sound quality to give users better sound quality enjoyment.
On the battery side, because the fruit uses a mechanical hard drive with a larger screen, it consumes more power and can last only five hours in a row, while the AWIA can last at least eight hours.
Even AIWA is developing a built-in lithium battery that can be directly recharged for use and will definitely last longer than 10 hours!
It is also important that IPOD does not support Microsoft's WIN system, so many users will not be able to use it, after all, using Microsoft's PC more than using Fruit System's IMAC.
And they also tested that IPOD is a very popular feature less than AIWA's MP3, which is random playback.
That is, fruit IPODs can only be played in list order, which makes many older users sound boring due to lack of freshness.
This side of the news was returned to China. Feng Yu called Liu Shengzhao when he found out.
“The boss is assured that our AIWA will continue to suppress IPOD and maintain an absolute lead in sales.” Liu Shengzhao made a commitment.
Feng Yu said with a smile: “In fact, you don't have to worry about it at all. Although IPOD has some advantages, the advantages are bigger than the disadvantages. Don't worry, just follow the route we set for ourselves, and their sale price is a hundred dollars higher than ours, which severely limits their sales. ”
The IPOD sells for $299, while the new AIWA MP3 sells for only $199. But in terms of price, it's not the biggest advantage of AIWA, the biggest advantage of AIWA is that it supports the most traditional MP3 formats.
While AIWA offers authentic downloads and encourages users to download them, some pirated MP3s are still shared across multiple sites, cracking the technical protection of AIWA.
And a lot of people, in fact, buy MP3 for free download of MP3 audio, which is the biggest advantage of AIWA.
……