Extraordinary Genius

Feng Yu was still inspecting at AIWA, so he received a call from Hang Yongping saying that Yuni's PSONE had dropped its price!

“What did you say? Their price dropped to $259? And now you're giving away game discs? The reason is that Yuni changed the brand culture? What is their new brand culture? ”

Hanging up the phone, Feng Yu felt very speechless. The brand culture before YANNI is “digital, dream, children”, which is also the main consumer of YANNI products.

But now, all of a sudden, it's changed into a “ubiquitous value network."

Previously, the brand culture was reasonable. It also conformed to YANNI's main products, portable music players, consoles and other major profitable products. Even later digital cameras, mobile phones, etc. could be included below the digital.

But what about this now? Versatile value networks, meaning they do everything?

Yes, Yuni made a lot of investments, such as Yuni and rice cookers. The world's first rice cooker was invented by Yuni, but they didn't focus on home appliances.

Then Yuni invested in rice, ramen and other foods, or food that could be put into the rice cooker. And of course, those industries ended up blind.

Later, because the island did not have heating, the humidity was heavy and too cold in the winter, so Yuni started producing electric blankets, and then electric heating and so on, all of which initially brought some profits, but then they were gradually eliminated because Yuni's prices were too high.

Yanni was also the inventor of the world's first transistor radio, and soon after, they were on the radio, they were overtaken, and then they started making TV, like a video tube.

Ultimately, with these technologies, they made WALKMAN and made the world famous. But now, it's not over by AIWA.

It's fair to say that a lot of ideas are good, but none will last long.

Of course, they also invested in a series of blinding products during this period, as if many companies on the island, including Thirty, East, Lower, and Heaven, seemed to believe in not letting go of any investment idea that might make money.

There are also coffee, milk powder, toilet paper, hospitals under the banner of YANNI... Maybe YANNI is not as good as the 4-star group, but some 4-star groups don't have investments, and YANNI also has, many look like black technology.

These things, did you say there was a connection? I don't think so. But what if it's not? There's really no connection.

This ubiquitous value network, if it is the brand culture of the four-star group, is reasonable. After all, most of the businesses of the four-star group are profitable. Many of their industries, they can play within their own company.

But most of the strange investments of Janni are at a loss.

This is a movie company that's starting to make money. Think they're all investing right? Are you going to promote the company's products with the brand at its core?

If that's all, it's nothing. There are more weird investments in weird companies. Taihua Consulting also has some weird investments. There are also losses. Not every venture capital can make money. Otherwise, what kind of venture capital?

But YANNI actually reduced the price of the console and added the game disc, which is clearly meant to fight GBOX for price!

Previously on Bill? Gates ordered Microsoft to lose more than a billion dollars a year, and still sell consoles? And then the console business started to make money.

Most importantly, the console business, which allowed Microsoft's share price to rise again, was regarded by many as another profitable business, and Bill Gates took the opportunity to cash in on stock.

You could say that Microsoft lost money because of that, but Bill? Gates didn't lose money, and neither did the shareholders.

Of course, to play like this, you have to start losing money first.

Feng Yu had not intended to play this way because Ewa Xiaobao was not listed, so he could not earn the added value of the share price.

And because of the technology of Little Elvis and the fact that the factory is mainly in Huaxia, the cost has dropped and there is no need to compensate for the sale.

But now, why is Feng Yu afraid to fight?

Price warfare, who's afraid of who, Microsoft and Feng Yu, would be afraid to burn money with others?

Feng Woo called Bill? Gates, say something about Yuni starting a price war. Bill Gates immediately said that GBOX should also lower its price, which he felt was expensive when it was first priced, after all it was a new brand.

Despite the fact that Microsoft and Rain Electronics are surrounded by light, it is still not as good as Wu Ni and Nong Heaven. He has long wanted to capture the market at a low price, but Feng Yu did not agree before.

Now that he has found an excuse, of course, he continues to persuade Feng Yu. In terms of money loss, Microsoft is also less compensable, but Microsoft takes advantage of the stock price stimulus.

Since Bill? Gates has agreed, then Feng Yu also notified Zongqing first and Hang Yongping, began to give GBOX a plan to reduce the price, can't suddenly cut the price like Chani's console, then people who bought it before will feel lost. Some other hitching conditions should be given, or simply cancel the game CD-ROM.

Zhang Yongping thought about it and thought that it would be easier to unbundle the game disc, give it to the console, pre-install a game, such as the darkness of the fire, which can now only run on GBOX. Other game discs are cancelled, which reduces the overall price of the product.

Didn't you change that to $259? We're selling $229, which is already below cost. And Yuanyang Ping analyzed that if it was sold at this price, then Yuni would surely also be compensated.

Now that the reputation of GBOX is out, some people are starting to like the unique games in it, so the price of the game discs is also down, which stimulates people to buy the console for the game.

Originally, it was about half the market share of Ni Ni, 40% of the heaven, the rest was a little bit of Se Jia and a little bit of GBOX. YANNI wants to bring this new GBOX down directly by selling at a reduced price.

But I had no idea that GBOX was so crazy that it started selling discounts.

Shini was okay, ready, but Shini's paradise and Shijia were pushy. Are these two companies crazy? They're not making much money. Are you guys still making money?

Shijia got hit like this and the sales data jumped again, while the console sales in Nong Heaven also started to go downhill.

There was such a joke in previous life, and when the two giants of the industry started a war, the brands generally ranked three or four would gradually disappear.

For example, Jiaduobao and Wang Jijie played the stage, and he was suddenly invisible. The previous year, he was ranked second in the rankings in the sales.

Now Shijia directly admits to losing, but Nong Heaven cannot be discouraged, and at this time, Nong Heaven has sufficient funds. Isn't that the price war, who is afraid of who?

So, Nong Heaven also fought, directly adjusting their console price to $199, with a strong "come on, hurt each other” attitude!

The media are shouting, is the console war about to start again?

……