Extraordinary Genius

When Feng Yu drank up a jar of Force with Erlang's legs, Zongqing returned first, and there was still a hint of divinity on his face. When he called, he forgot that his daughter lived with his wife.

“President Feng, then I'll arrange for someone to start renovating the hospitality hotels. Then buy the hospitality hotels in cash with the subsidiaries, and say hello to Ice City Machinery Manufacturing. ”

“Eh, I'm not done yet.” Feng Yu pulled the Zongqing first, “How many hospitality hotels do we have now? ”

“Ice City, Shencheng, Jingcheng, Jinmen, Xianyang, Demon Du, Jinling, Hangcheng, Chuanfu, Xiamen, Pengcheng, Yangcheng, Heqing, Ningbo... 24 houses in total, isn't it small? ”

Feng Yu shook his head: “This hotel chain should be bigger. First, there must be provincial capitals, and secondly, there must be larger cities. There should be more than one big city like the capital and the devil. Turning back to this delightful inn, we also need to advertise in order to promote our fast hotel industry standards. ”

“Can we open so many houses at once? That new hotel, we all have to find somewhere to build it now? Or, acquire other off-the-shelf hotels? ”

“Acquisition of off-the-shelf alterations. This is faster and brings your own returning customers. Remember to pick those popular locations so they don't have too high vacancy rates.” Feng Yu cautioned.

“Well done, next to us at the Taihua supermarket. Typically, there are hotels of this kind in the vicinity. We bought it and turned it into a fast hotel, not too much trouble. But then again, our investment is going up a lot. ”

“Don't worry, this investment will definitely make it back. Now we have to make the price a little cheaper, what was the standard room price of our hotel before? ”

“Between sixty and one hundred and two, different cities, different prices. ”

So cheap? Feng Yu remembered that before he was reborn, he lived with his wife once in the clock room of the Express Hotel, and he still had 80 yuan. But it's perfectly normal to think about the current price.

Nowadays, hotels in the average city, between 20 and 50 a night, also have hot water and TV, although the TV is not very clear, hot water is available for a limited time, cold and hot, and rooms are small, even without windows.

Larger hostels show a difference in price, with dozens, hundreds and even hundreds of dollars, under different conditions.

Bigger, star-starred hotels, from a few hundred to a few thousand dollars. Those star-studded hotels, they take high-end routes, and the price is expensive.

“What price do you think should be set according to what I just said? Is the price increase okay? ”

“Price increase? Didn't you say this fast hotel was cheap?” Zongqing had some doubts first. He was absolutely right about these.

“But our service and accommodations are better. Some star hotel rooms are not much stronger than our luxury business rooms. Other hotels, if they want the same conditions as us, must have higher management costs, etc., so that our profits are guaranteed to be higher. Assuming their prices are the same as ours. ”

“In this way, do a survey to see what the prices are for other regular hotels, hostels, etc., and also compare the prices for three-star hotels. Well, let the sales people who always travel fill it out, and what price they can accept. The price, I think, should be 50 percent higher. ”

“What? That much all at once? ”

“A lot? Sixty bucks is 90 bucks, and the service we provide is different. We're just going to open up to other small hotels. We can't afford to invest so much. It's the same price as small hotels, right? We won't lose the price battle, but we're in the middle of something. ”

“It's too expensive, they don't have to live here, do they? Some of our guests may have chosen to leave as well. ”

“Old man, I just took the example of the Taihua supermarket, how come you didn't react? Taihua Supermarket has a means of attracting customers called membership cards!” Feng Yu prompted.

“What do you mean, this hotel can also get membership cards? ”

“Why not?” Feng Yu questioned, “The advantage of the membership is that it can be booked in advance and checked in first. And the rates are discounted. Depending on the level of membership, different discounts can be given. ”

“Discount on room rate? ”

“Of course it's a discount. It doesn't matter if the price is higher during the peak season, there are plenty of people. But in the off-season, you have to give some promotional prices, especially for members, so that the promotional effort can be improved appropriately, making them feel cheap. In this way, when they stay at the hotel in the future, the first thing that comes to mind is that we are happy to come to the inn. And their friends, they bring them. Although not everyone handles membership cards, this method of soliciting frequent customers also has a number of promotional effects on hotel sales. ”

“How strong is the discount?” Zongqing first asked in detail.

“Depending on the membership level, you can give 95% off, 92% off, 80% off, 80% off, even 80% off and other grades, or even offer a 20% discount. In this way, the price of our home has risen by only 20 to 30 percent, and I'm sure there will be more people who choose to stay compared to our better accommodations. Breakfast vouchers can be given regardless of the level of membership card, and a room is limited to two people, i.e. breakfast is complimentary. ”

“By the way, don't just have buns and rice congee for breakfast, give your Guests more choices. It's all like a buffet, let the Guest have it and make them think it's a very affordable breakfast. If a regular customer wants to buy a breakfast voucher, it costs at least $10! ”

“Ten bucks a breakfast? Isn't that too expensive? ”

“Member, the breakfast is free and the room price is discounted.” Feng Yu said obliquely.

Zongqing couldn't help laughing first: “For a breakfast, you can also think of a way to promote membership cards. What should I charge for this membership card? ”

“A discount loss equal to three room fees is sufficient. Then you can launch an event to upgrade your membership card for how many nights a year. Membership cards are not just discounted on room rates, but also on other hotel expenses, such as cigarettes, water, etc. Think for yourselves.” Feng Yu looked too lazy to think about it.

In fact, Feng Yu just wanted to come out so much, he didn't know much about it.

Zongqing first sighed inside. President Feng really had no business at all. I put forward an idea temporarily. He just said so many good ideas. What a genius.

……