Extraordinary Genius

Guo Shina met Feng Yu again, but this time, he came to Feng Yu's office, not on behalf of IBM, but on his own behalf, or his tobacco company.

Guo Shennar is a tobacco tycoon himself, Feng Yu is something that needs Guo Shennar to help complete.

For example…… the marketing of e-cigarettes.

Since the beginning of the humidifier, Feng Yu has told them about the idea of e-cigarettes. Likewise, the liquid is atomized through an atomizer, although for slightly different purposes. And then the nebulizer technology couldn't be so small.

The first generation of e-cigarettes went to market last year, and of course it started in Huaxia. Market response is fairly average, as positioning is difficult.

You said it was tobacco, right? It doesn't have an open fire. You call this a medical device? It's actually harmful to the human body. It removes tar, but it doesn't remove nicotine. You said it was consumer electronics, right? Doesn't seem like much. After all, even a nebulized humidifier is a household appliance.

Anyway, this product is now in a period of no quality regulation, no safety evaluation, the so-called product standard, which is naturally the standard set by Feng Yu themselves.

Tobacco oil is developed by Ice City Pharmaceutical Group. Electronic cigarettes are developed by wind and rain appliances. The brand adopts Taihua brand and is globally unified.

After trying the Huaxia market, it was found that it would not be too hot in the short term, but profitability was absolutely fine. The cost of this thing was actually very low, but because of the patented technology of mini nebulizers, it made it impossible for others to imitate it at all, so that they could eat a 10-year monodiet with peace of mind.

Now that Feng Yu is ready to push e-cigarettes to the American market, the Americas itself is one of the most tobacco consuming regions. As a tobacco tycoon, Guo Shennar will undoubtedly be much simpler.

Feng Yu delivered a disposable (non-oilable) e-cigarette to Guo Shennar, indicating that Guo Shennar would like to try it for himself.

Guo Shina is a tobacco tycoon, but he usually smokes, mostly cigars. But he hadn't really tried this. He saw that Feng Yu also took one and showed it to him, so he took a sip and spit out a breath of smoke.

It seems that the taste was not tasted, Guo Zina took a few more successive sips, then took another one and gave it to the person behind him to taste. This person is the one who really smokes.

Feng Yu told the people next to him to open an electronic cigarette and show it to Guo Shina.

“This is a cigarette bomb (nozzle) in the same yellow colour as common common common tobacco. This piece, which is an atomizer, is also filled with tobacco oil, and it can smoke about 500 bits. The white tobacco rod below here, mainly the battery, and some circuit boards...”

“Why don't you make it detachable so that the first half of you are all disposable?” Guo Zina asked.

Feng Yu put up a thumb. He was a tobacco tycoon. At a glance, he could find out the problem with the e-cigarette. So Feng Yu waved, and someone opened the second box, which was a longer, thicker e-cigarette than the real cigarette, some similar to the cigar's head, and there was a switch button on it.

“This is self-infusing e-cigarette, but due to the lifespan of the nebulizer, it also needs to be replaced after a period of time. And you fill yourself with tobacco oil, and if you get it in your hand, it tastes great. ”

“Isn't this a little small? How many bites can you smoke? Can't you increase the amount of smoke oil and the power of the nebulizer? A lot of smokers still like to smoke big mouths. ”

Of course Feng Yu understands, like a lot of smokers, you give him dozens of yuan a bag of Huanghe building, he doesn't like it, I'm bored, I'd rather smoke five yuan a bag of Red River.

At this time, someone handed over another box, and after opening it, there was an e-cigarette that was a little bigger than the cigarette box. If this was filled, the amount of smoke would be not to mention, and the cigarette oil would not need to be filled for a week.

Guo Zina just realized that Feng Yu was already ready. It has to be said that these types of e-cigarettes cater to different consumer groups. The first is for people to try, the second is for ordinary users, and the third is for people who like e-cigarettes and often smoke.

“This e-cigarette research and development has cost us a lot of money and energy, but the results are also encouraging. I have all the patents on these e-cigarettes, that is, we make them exclusively. ”

“Electronic cigarettes have many advantages, such as the absence of open flames, which do not create fire hazards. No tar, not as many suspended particles as regular tobacco, healthier. It is also less harmful to family and friends. There are several kinds of this oil that can be used to continuously reduce the tar content to achieve the purpose of quitting smoking. ”

“Quit smoking?” Guo Shina frowned. He was a tobacco giant. If no one smoked, what else would he make?

Feng Yu laughed: “Don't worry, quitting smoking is just a function. If you really want to quit smoking, you can quit smoking even by chewing quitting sugar, or even by strong willpower. If you don't want to quit smoking, just put him in a smokeless place and when he can touch the cigarette, light one quickly. ”

“Importantly, this e-cigarette is not less profitable than traditional tobacco and contains no tar, no open flames, and makes people feel healthier, safer and more conducive to our promotion. I think this is easier than advertising tobacco. ”

In many countries, tobacco is not allowed to be advertised, but the tobacco companies, instead, have come up with other ways, such as adding some other business to the company, and then the advertisement bears the name of the company, or the name of the brand, thereby indirectly using the brand to promote his tobacco.

“Are you going to give this to my agent? So it's the North American market?” Guo Zina sees the profits, which may be a new growth point for his tobacco company.

“It's not just the North American market, if you have the ability to sign a sales guarantee agreement with us, you can have the entire American market. ”

“If the entire American market were to be handed over to me, how much agency would you pay me? ”

“Ten percent of sales, bottom line sales cannot be less than $100 million. You know, tobacco profits aren't much, and giving you 10 percent is already our biggest sincerity. Media publicity, we are responsible. ”

“What if I'm in the press too? I want fifteen percent of my sales.” With the $100 million goal, Guo Zina believes it won't be difficult.

“Do you think our promotional expenses will account for five percent of sales?” Feng Yu asked backwards. It's obvious, it's the lion's big mouth.

“I guess your e-cigarette is definitely more profitable than regular tobacco. Fourteen percent, I'm sure I can get this e-cigarette all over America. ”

“How about 12 percent?” Feng Yu bargained.

“Thirteen percent, no one is better suited to represent this product than my company, and I can get this e-cigarette in front of those smokers faster. ”

Feng Yu pretended to hesitate. In fact, her heart has blossomed. The price in his mind is fifteen percent, because the profit of this e-cigarette is indeed far higher than that of ordinary tobacco, not just higher selling prices, but lower costs!

“Okay, deal! ”

……