Extraordinary Genius

Feng Yu flew back to Devil's Town, where the products of the Grand Alliance for Beverages were sold, and recently fell into bottlenecks.

When he integrated domestic beverage industry resources, he exported to Europe and America and entered a large supermarket, but it took a lot of effort.

At first, sales growth was very encouraging, but not profitable. One is because the products have been shipped from within the country, and the other is that advertising costs, for example, are also low. How much would it cost to have a reward promotion alone?

With the emergence of refineries in Europe and the United States, transport costs have fallen, advertising costs have slowly fallen, product sales are slowly increasing, and they are also profitable.

Among them, Le Ha Ha, Jianbao, Huiyuan, Le Bai Shi, coconut juice and other products are the main products. These companies, the brands under the company have a certain popularity.

On the Asian side, Lehaha, Jinbao and coconut juice are the best. On the European and American side, Lehaha, Jinbao and Huiyuan are relatively recognized. Lebang products have the worst sales.

There is no way, Le Bai Thing always wants to do things, want to do everything, and also want to innovate.

Seeing that Lehaha made a refreshing series of carbonated drinks, both the pressed tunes couldn't lift their heads, so I thought carbonated drinks had a lot of potential.

They also produce carbonated drinks with a sweeter taste than refreshing, but they have committed the same problem as Jianbao in their previous lives, which is that the ad went out, but the product didn't keep up.

The dealer asked for it, and they said no!

The dealership was mad. TM didn't have the goods. What kind of advertising did you do?

Therefore, domestic distributors are disgusted with Le Bai Shing. If Le Bai Shing didn't have its own sales channels in the South, I'm afraid it would have to compensate last year.

Both Lehaha and Jianbao want tea drinks. At first glance, Le Bai Shing, what's the difficulty? Isn't that what tea water makes drinks, we also make them.

The last time it was too sweet, this time Le Peixiang went to extremes, they made it taste very pale, tasted like regular tea.

This one tastes like tea. What else do they buy? Drinks, the taste is important. Tea is made into a beverage, you need to taste like a beverage!

At first glance, there is no alternative to beverages, so innovate in dairy products.

So they started innovating on yogurt flavors. Didn't you launch granulated yogurt, we made it too? There is also the introduction of high-end dairy products, twice as expensive as traditional pure milk.

This time, there is nothing much wrong. Unfortunately, several dairy companies have emerged in China at this time. Others have the natural resources of pasture, and dairy sales are better.

Lehaha didn't dare to make pure milk. Lebai actually did it. The price was higher, and it failed again.

Then Le Peixing decided to start with functional drinks, and they worked with the Blue Bull Group in Thailand to produce Blue Bull and their own moving beverages, which were canned and bottled.

Blue cows are similar to the Force Blue can, and the move is dominated by vitamins.

In the previous life, Blue Bull entered Huaxia earlier, it was not a joint venture, and at that time there were no rakha rakha rakha beverages, so Blue Bull developed very well.

And in this world, the Force first appeared unsaid, and it was blue tanked. The blue bull is a golden jar with a blue bull head logo, but listening to the name makes people think it's imitation.

But the fact is, Blue Bull invented it earlier, but the country doesn't know.

That move, the taste is also average, the concept of vitamin-functional drinks is good, but a lot of people drink it to indicate that it doesn't have much effect, so it's not as good as the Force refreshing.

That's for sure, the Force contains * * * * *. Simple vitamin drinks, how can it be refreshing?

Le Bai Shing is just like that, the farther away you go. Gradually out of the core of the original Big Alliance for Beverages, it's about to * * * * * * * *.

Inland competition, however, overseas sales are not good. Le Bai Shing even went on the joint venture path when it was profitable, but unfortunately it was not very good.

Originally, companies such as Asahi, Zhenzhen and others gradually withdrew from overseas markets, and they began to focus on the domestic market. Because when they calculated it, they found that the cost of finding a refinery agent for the Grand Alliance for Beverages was not low, and the publicity couldn't keep up, and the flavors weren't popular with foreigners, so let's not make fun of it.

Their products are not selling very well at home, forget it abroad. However, unlike Le Bai Shing, they took the initiative to consult with Zongqing first. We are not involved overseas. If the contract is a problem, then we will continue to provide some products. If the contract is fine, then let's roll it out.

People are so sincere, what can Zongqing say first? He wasn't happy with them. After all, these products are tied to Lehaha, Jinbao and other products in order to enter those big supermarkets. Without them, Lehaha and Jinbao can place more products.

As for their abandonment of overseas markets, they were focused on the country, and Zongqing was not worried at all. Domestic can compete with Lehaha, that is, Jianbao, who is one of them. Needless to say, coconut juice is a national feast and it tastes really good. Le Bai Shing made coconut juice beverage, didn't he quit in the dark?

Huiyuan is specially made as a fruit juice, pure fruit juice beverage, unlike Lehaha, Jianbao's market positioning, everyone is not very competitive. And Lehaha is also in the Huiyuan. Although he is only a participant, he is also a member of his own company. Mainly Huiyuan needs a good sales channel. The best domestic beverage product sales channel is naturally Lehaha.

Asahi Sunrise tea drinks are also generally sold, mainly because they have a good market in their province. Out of the province, it is not very good.

As for Gadobao, which Feng Yu has always been very fond of, it is not warm, and he is still slowly developing the market on the southeast coast, which is said to be okay this year. They also abandoned the European and American markets, and the people there had no idea of being on fire, and their core selling points, they didn't even show up.

Jianbao, who is also in contact with Jiaduobao, intends to join the stock. If it works, it's better. Unfortunately, the coconut juice company that Jianbao has always wanted to be a part of, has never succeeded.

As for the two Le companies, there are also drinks from the same company, Kang Shuanfu and other companies, which can still only be active in rural areas. Their plan to surround the city in rural areas was only half successful.

Rural markets, their product recognition is good, but after entering the city, nobody likes it. There's no way. There's no TV commercials.

They now rely on wall ads to advertise and make it look special LOW!

And Lehaha, Jianbao, etc. are also starting to develop the town market. Instead of successfully entering the city, Two-Happy's own sales space was further squeezed. I regretted working with the same company, Kang Shuanfu.

At that time, what do they say, also in the provincial capital city, there is a certain popularity. Now, after cooperation, the popularity is getting lower and lower. In two years, I'm afraid I'll be exiting Huaxia market!

Feng Yu came here this time to discuss with Zongqing first, how to deeply develop overseas market!

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