Extraordinary Genius

“President Feng, overseas sales, we have been in bottlenecks since the fourth quarter of last year. In the first quarter of this year, it seems to be almost over, but sales are still not working. I know winter is the traditional off-season for beverage sales, but Two-Pleasures is gradually gaining ground in Europe and the United States, and if we don't respond, I'm afraid there will be negative growth in all but tea and functional beverages. ”

Two Le companies not only have carbonated drinks but also fruit juice drinks, it's just not their brand, it's the brand they acquired. In the carbonated beverage market, or the entire beverage market, both of them deserve to be huge. When they really started their advertising campaign, together with more cooperation, sales channels soon produced a repressive victory over the products of the Great Huaxia Beverage Alliance.

Without these large supermarket contracts, driven by functional drinks and tea drinks, I'm afraid there would have been negative growth last year.

“What do you think is the top priority? ”

“Brand name. We need more advertising to increase the visibility of our products. Our ad investment was too low last year, and I think we should continue to invest heavily in it. ”

Feng Yu frowned: “Of course, the ad is going to do it, and the ad for Two-Fun has never broken. But think carefully about how to advertise and what media to put on. ”

“Still, television advertising should be the main focus, and although the network is growing rapidly at this time, after all, it is far less popular than television. And most people choose to watch TV after work.” Zongqing first said.

“It makes sense, and in that case, we're looking for a television station that can cover a country to advertise. Their golden time advertising fees are not low, even higher than our Central Taiwan, and the number of people watching is far less than our Central Taiwan. Do you think it's a good deal after calculating? ”

“But that's the only way to maximize the promotion of our products, and I think we should get more hot stars to endorse them. But in that case, our advertising costs will undoubtedly be higher. ”

“Then who are you going to hire? ”

“Athletes, or movie stars, have a wider audience. Well, if you're a singer, think about it. The main thing is that the image and temperament should be good and impressive. It would be better if there were both men and women. ”

“So you've got an idea, right? Tell me, who do you like? ”

“Athletes have the most football fans, followed by basketball fans, as well as tennis, track and field, all of which are widely known. So I wanted to pick a football player, a basketball player. The soccer players we've been working with have expired and their competitive status is seriously declining, so we're going to replace them. We liked Beckham, but he was under Pepsi. ”

Feng Yu Da Khan, Beckham, that's the most world-priced and commercially-valued football player of all time. How dare you!

“Is there no alternative? ”

“Yes, the best goalie, Kahn, the Germans, but they are also getting in touch, and they offer a very high price. ”

Kane the Goddess? That's a good choice, but how can Feng Yu remember that Brazil won the championship this year? Kahn, the god of the gate, was annihilated by Little Lo. By the way, Little Ro was famous for World War I!

“Have you contacted Ronaldinho? Brazilian, became Little Ronaldo. ”

“Haven't you heard of this?” Zongqing looked confused first, Ronaldo. He heard about it, but who's Ronaldo Jr? Ronaldo's son?

“Never heard of it? Great, that means he's not very famous. In this way, contact his agent and sign him off immediately. The contract could be longer. ”

“Basketball, Carter is still under our flag, so keep promoting him. Well, we can also sign our country's Dayao, he can play well in the future, push the domestic market. ”

“Tennis, there's a guy named Federer, see if you can sign him off. If you're a woman, choose a Russian athlete named Sarapova. ”

Feng Yu said that Zongqing recorded first.

“We should also lay out early, and those big sporting goods companies will sponsor some young athletes in advance so that they can sign with them as a matter of priority once they enter the professional arena. We could do the same, sponsor some athletes in advance, sign long appointments, and now they're not on fire, I'm sure the price won't be too high. ”

“President Feng, what if they don't get good grades? Wasn't our investment wasted? ”

Feng Yubai glanced at Zongqing first: “What kind of investment can you make without losing money? This is like venture capital, if the sporting goods companies bet, why shouldn't we? Most importantly, those famous athletes have already been signed by them, and you want to pry them over, the liquidated damages are the sky price! ”

Feng Yu would have just spoken randomly, but the more he thought about it, the more he made sense. The top athletes of the past and the future, they haven't broken out yet. If you sign early, you'll save a lot of money in the future. It looks like a loss for the time being, but the future could be a big deal.

And these athletes don't just endorse beverage products, they also endorse other products, such as windstorm electronics, Songjiang automobiles, etc.

Well, sign a combined package ad endorsement with them!

“Well, let's look at these young athletes. Do you have anything else to recommend? ”

“Tennis also includes Nadal of Spain, a newcomer to the professional tennis court. Football, Portuguese, also known as Ronaldo, is still a kid under the age of 18, but the future should be good. Athletics, Jamaica has developed athletics vigorously over the years, and there's a kid named Bolt over there, sign it. ”

“President Feng, how do you know these people?” Zongqing asked curiously first.

“Well, wasn't I familiar with Mr. Li Ning? I heard that they were going to talk to foreign athletes, so I asked someone to help me find out. It became clear that most of them had already been trained by Nike, Adidas and other companies in advance, and only then did they have this idea. ”

Zongqing nodded first, and this reason is very convincing.

“And the filmmaker? ”

“Johnny? Depp has always worked well with us, so we will continue to work with him. And Matt? Damon, instead of just signing an endorsement with the storm phone, you can contact him. He doesn't seem to have an endorsement drink. He's the Ryan actor in" Saving Private Ryan "and the Oscar Shadow. ”

It's all in the past, but this year, Spy Shadow is about to show, and this time it's going to be even hotter, and even hotter all over the world.

“Okay, I got it. I'll arrange a contact now. I'll let you know if I hear anything. ”

……