Extraordinary Genius

“President Feng, do you think we should start making set-top boxes now?” Zongqing frowned and looked at Feng Yu first.

“Yeah, why, can't we?” Feng Yu was somewhat confused. The country had carried out the cable television village connection project as early as 1998. Although some remote areas still use their own antennas to watch television, most areas have already seen cable TV, right?

And in the city, there's satellite TV, and there's some set-top boxes that are made by photovoltaic subordinates, but generally, a lot of people think it's too expensive.

They used to watch cable. It's just a TV. Do you need that many channels? Of course, there's no denying that some cable TV only receives a dozen stations, but it's cheap. It's too expensive to get a set-top box with so many shows!

Cable TV also has the advantage of connecting multiple TVs by paying a bill with a divider. But not the set-top box. One TV, one set-top box. If you have three TVs at home, you need three set-top boxes and pay three pennies!

A lot of people think it's expensive, let alone three.

This year, Huaxia Optoelectronics has just selected 49 cities as pilot cities for STBs. Since the beginning of the year, more than 100,000 STBs have been used.

But most of the users who use STBs now are business monkeys, corporate cadres or something. Anyway, their money is paid by the unit, so they won't feel expensive. It would be nice to see more tables for their families.

These people don't buy the set-top boxes either, they're local carriers, they give them to cable TV users for free, and they're waiting to earn their royalties back. Of course, these STBs belong to trial users and will certainly not be renewed in the future.

But next year, the set-top box will explode. Now there are big plans to develop digital television, and Europe and America started in 1998.

According to the memory of previous generations, next year's STB will reach millions of families, from the southeast coast to some pilot cities, and blossom. Feng Yu's past life, was also a set of STB boxes at this time. It is said that his family was already a million people in the country, which means that at least one million STB users will appear in 04.

And as one of the world's leading producers of STBs, many of Huaxia's STBs are still exported. So to illustrate the market for the annual set-top box, which has a minimum of tens of millions of sales volumes, is now in, and it's not too late. If we wait any longer, we'll miss this good time.

“Chief Feng, this set-top box, are you going to exit first? ”

Zongqing didn't see the market for this set top box in Huaxia. I'm afraid a lot of people haven't heard of it yet.

Previously, both wind and rain appliances were now promoted domestically, after occupying the domestic market, and then slowly expanding abroad.

Now it is clear that this product only has a market abroad, and the domestic market is just beginning, which means that this time we have to open the market from abroad.

In the past, no matter what appliances or electronics are produced, a large part of the domestic market can be digested, but now, the domestic market has not done it at all, it is easy to fail to fight abroad first.

And once the product fails abroad, the impact on the brand is not insignificant. Windstorm cards are well known abroad, and all products previously launched have been successful.

If there's been a failure before, it's nothing. But this set-top box, if it becomes the first failure, will be too hard on the wind and rain signs that are on the rise.

“Balancing domestic and foreign markets. I know there aren't many people in the country who know this set-top box right now, but in the next three years, the set-top box is bound to explode. Perhaps by the year 06, there will be more than 10 million domestically owned STBs. Besides, now that the outbreak of the STB is overseas, we can't miss this good time. ”

“Are you going to make a wired set-top box or a ground set-top box? You don't want to make a satellite set-top box, do you?” Zongqing suddenly thought that Feng Yu was going to buy satellites.

“What, can't you? Ground set-top boxes now offer little way out, while wired and satellite set-top boxes sell better. Among them, satellite set-top boxes are mainly used for exports, while cable set-top boxes face the domestic market. Of course, we have to do two-way set-top boxes, HD set-top boxes, multifunction set-top boxes, etc. ”

In addition to the most basic features of watching analog and digital TVs, this set-top box should also have features such as high-speed data broadcasting, internet connectivity, software online upgrades, visual phones, video on-demand broadcasting, music on-demand broadcasting, shopping, gaming, etc.

Future set-top boxes. Plenty of features, Bill? Gates has always wanted Microsoft to enter the STB market and also wanted to produce these versatile STBs, mainly by combining modems with STBs to give STBs direct access to the Internet.

I'm sure a lot of people have used one of those, a TV set top box cable, which can also be used as a network cable.

“Isn't that a simple technique? We're starting from scratch. Can we make it?” Zongqing had some concerns first.

“How come it's too late? In fact, this basic circuit is not very difficult, with the technology of our company, to open up some other people, it is easy to develop our own technology, combine some of our new ideas, to launch a versatile set-top box, thus occupying the high-end market. It's just that this chip and software is a little bit more difficult, and that's what it takes to even think about companies like Silver Mountain. ”

“So what about promotion? ”

“Domestically, the promotion is given to Changhong, they sell TV, along with a set-top box, should be okay? And don't forget, Changhong is also a key support company, this set top box should be easy to sell photovoltaic. And it's a brand name product and should sell better. ”

“As for overseas sales channels, I think it shouldn't be too hard to use our storm brand. If I run into resistance, then I'll go to Bill? Gates, you can partly work with them on this, and they have a lot of experience in software development for STBs. ”

Can we talk to Bill? Gates cooperated, of course not for the better. I went to find it, it looks like the storm can't handle the market by itself.

“I'll pass on this idea below to see which company will take over the project. If no subsidiary would take it, it would have to be pressured. ”

“By the way, to separate the machine cards, is to separate the core smart cards, software from basic receiving equipment, we can specialize in smart cards and software development, outsource basic receiving equipment to other small factories. This reduces manufacturing costs and lowers user access costs, increasing our competitiveness. ”

Zongqing first brightens its eyes and has cost advantages, so with the brand of storm brand, this product will be easy to succeed!

……