Extraordinary Genius

In the second quarter of the regular meeting of Taihua Holding Group, Feng Yu was rarely in Demon Du, and this time, Feng Yu also had some words to talk to representatives of subsidiaries.

After learning that Feng Yu also participated in this meeting, Liu Xianzhi, Li Mingde and others also came to participate. In the past, they often asked the general manager and president of the company to come to the meeting.

“… that's all I have to say, and I invite Feng Yu, chairman of Taihua Holding Group, to speak for everyone. ”

Zongqing finished first, and the applause moved. These people are very impressed with Feng Yu and think that it is only with Feng Yu that they have them today. And every time they talk to Feng Yu, they get a lot of money.

“I don't usually appear in the company. The company's affairs depend on several company executives and executives of subsidiaries. In fact, I am no better than you in the management of the company. ”

Downstairs came a kind laugh, and they all thought that Feng Yu was kidding. But Feng Yu is telling the truth. He really has the strength to let him manage such a large enterprise.

“Of course, I think I'm treating you like nothing else, but I'm definitely the best in the industry. You treat me with sincerity, and I treat you with sincerity. Although I am a major shareholder, you are all shareholders, and the company belongs to all of us. ”

“Of course, today is not much of a recognition party, otherwise with your contribution to the company, we can't finish talking about tomorrow. If some people don't go home at night, I'm afraid there will be family members of the company leadership to scold me Huang Shiren again. ”

Everyone laughed again and was very touched by Feng Yu's words. Feng Yu has always respected them and never erased their credit, which is very comforting.

In most subsidiaries, Taihua Holding Group is an absolute controlling shareholder, but Feng Yu is not even involved in personnel appointments, which they admire.

It wasn't that nobody ever wanted to start another stove, but after thinking about it, they gave up those ideas. When a person is successful, it is difficult to abandon what is now achieved.

And it's hard for them to take away the treatment that these subordinates, the companies, give, they can't give right now. As for the converse annexation of the shares of Taihua Holdings, no one dared, Feng Yu's family could easily crush them. Not to mention, Feng Yu's relationship with the above is very good.

“All right, joke's over, let's get down to business. What I want to talk to you about today is strategic products. I speak of strategic products, also known as strategic products, which can also be understood as product strategies. Product strategy is the same as brand strategy, corporate strategy is different. ”

“For example, I'm sure you can understand what a strategic product is. Lee, I'll take the car as an example, you have to listen carefully. Shared cars, the world's largest automotive enterprise, with more than two dozen sub-brands, also participated in several automotive companies, a real automotive enterprise giant. Originally the same car accounted for more than 70 percent of the market share in North America, but over the past decade, the market share has been declining, and now it has been overtaken by the island state car enterprises, and the European automobile companies are obsessed with it. Therefore, there are serious problems with the corporate strategy of the same car. ”

“In terms of corporate strategy, island cars employ small, low-energy vehicles, while US cars are highly fuel-efficient models and have low fuel efficiency. The rising price of oil is also a considerable economic strain on the automobile clan. At this point, the same usage seems to have taken countermeasures, or the three largest car companies in North America have taken corresponding measures to make the company profitable again. ”

“Instead of increasing exports to North American cars, island cars now autonomously restrict exports, giving the three largest cars in North America a chance to catch their breath. It seemed like a decision error, but it was actually a long-term strategy. At that time, island companies began to lay out the European market, and North American companies, especially in common use, were caught in a misunderstanding. ”

“They think the big cars are still their favorite, so instead of increasing their competitiveness in terms of energy consumption, they think the cold winter is over and spring is here. Most tragically, they support all brands in order to increase sales, and the brands do not integrate effectively, operate independently, and do not combine in terms of R&D, manufacturing, marketing, services, etc., resulting in significant cost increases. ”

“Multi-brand strategies are designed to segregate markets. Different brands target different markets, but there are too many brands, consumers have difficulty choosing, and there is also a lot of competition between the products of their brands. ”

“And these problems, what I'm talking about, are problems with strategic products. The same business lacks models that really pull global strategy. For example, those sports cars have a best-selling model that lasts about 10 years. When it comes to dumb fields, people think about Accord, when it comes to crazy fields, people think about Corolla, when it comes to the masses, people think about Santana, when it comes to shared use? ”

“There are so many sub-brands below, but there is no bestselling model around the world. Global strategic models consume a lot, taking Accord alone as an example, have been selling well for more than two decades, generational updates, and every time the technology is not so complicated, new models can sell well all over the world. ”

“One of the great advantages of this single-product sales king is that it drastically reduces manufacturing costs and greatly improves the profitability of single-product products. Did anyone think of anything when I said that? Yes, it's a best-selling product. ”

“Everyone understands that increased production and scale make it easy to lower costs and thus increase profits. You see, Philip, a razor sells tens of millions. How much is it worth? If he sells tens of millions of dollars, his profits will drop by a huge margin. ”

“When I say strategic products, you can easily understand them as bestselling products, celebrity products. Even if we develop few new products in the future, but it's impressive and the sales are good, then we're successful. So when we develop any product, we have to distinguish between the primary and the secondary, and we have to have at least one major product. ”

Like the A6, Camry, Accord, etc. seen all over the streets of the past, this is the main product. Other models do, of course, but don't push. A product that has been selling well for 10 or 20 years is not a backward performance, but a powerful one. Otherwise, why do consumers still love this product when there are so many new products?

“This is the same with the internet. Every network company has to have the most memorable point. Like Penguin Group's OQ, payroll news, blogs, fox forums, videos, NetEase games, mailboxes, thousands of degrees of search, Chinese Chinese Chinese networking, etc. ”

“Corporate strategy, as you all know, you have also attended in-house training courses for corporate executives, but we also want you to remember this strategic product. Our goal is simple, to make money! ”

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